If you’ve got passion, talent and a solid business proposition, it’s definitely possible to get through the first phase of your entrepreneurial journey on hard work alone. However, you’ll eventually reach a point where adrenaline won’t carry you any further, and the systems you’ve bodged together start to creak under the weight of your own success.

In a recession, businesses need to do everything they can to cut costs and tighten their belts. Can you afford to wait for the hurricane to hit? Or would it be wiser to start weather-proofing your house before disaster strikes?

I’ve spoken before about the concept of an Ideal Customer Journey – a system for mapping out a customer’s entire relationship with your business. Read more about how this can help your business.

When something goes wrong in a business (as it is likely to in any business) a smart leader will always do a post-mortem. They’ll go

There’s a famous saying in the advertising trade, “I know that half of my marketing spend is wasted, I just don’t know which half.” This