Clickbait
What is Clickbait? Clickbait, in terms of marketing email – is when you are sending an email specifically to get someone to click on a
October 31, 2021
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Whitelisting emails and domain reputation
What is Whitelisting and why is it important? Whitelisting is when you add an email address to an approved sender list, so emails from that
October 29, 2021
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iOS 15 Updates – September 2021
You can no longer rely on your email open rates as a marketing metric Since Apple’s iOS 15 update in September 2021, any email opened
October 5, 2021
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Podcasts
Design and Implement Your Ideal Customer Journey – 26/10/2021 Get inspired with the latest Red Beard Radio podcast with Brian Keith and I when we explore
August 29, 2021
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25 Things Every Small Business Should Automate – Amy Saunders
Chapter 01: Introduction Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday
May 6, 2021
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The Business Catalyst, Keap And WB Trading – A Case Study
Our vision and our mission is to create and implement amazing customer journeys for businesses so they can create amazing customer experiences supporting entrepreneurs in
April 22, 2021
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Riding The Storm
In March 2020 when Covid hit – The Perfect Workout (the world’s largest individually owned personal training company) found that they had to act fast
October 30, 2020
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How to update your virtual Zoom background
We’re loving the background feature on Zoom where you can update the virtual background – it’s really simple too, whether you want to Google Zoom Backgrounds or
May 14, 2020
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{Public Announcement} Getting your Emails into the Inbox
If you send marketing emails – and you actually want them to land in the inbox – then this for you! Firstly I’d like to
May 16, 2019
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Meetings! – what a waste of time!
Just to clarify ‘networking’ meetings are never a waste of time. But it may feel that internal company meetings can drag on and aren’t productive
May 25, 2018
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