News, insights and more

I recently was at a cyber security talk by Scott Simpson from the Security Circle, which landed hard for me, and I think it will

Discover how tech-led, marketing-led and sales-led businesses across the UK and globally can achieve sustainable growth through customer journey automation, systemised scaling and strategic business

MCP for Dummies You know that scene in The Matrix where Neo leans back, downloads Kung Fu in seconds, and suddenly he knows how to

One of the most common and costly mistakes we see in UK businesses is letting salespeople or sales agencies “own” the sales process. It usually

Revisiting Delivering Happiness ten years later, this reflection explores how Tony Hsieh built Zappos through culture, long-term thinking, and values-driven leadership—offering powerful lessons for today’s business owners.

A reflective take on re-reading Shoe Dog by Phil Knight, five years after first picking it up. Lessons on belief, risk, culture, and founder growth—fifty years after Nike’s journey began.

Should You Really Become a SaaS Owner? The Hidden Realities of Building Your Own SaaS Product SaaS is the business model that everyone is talking

Royvon's journey is a perfect example of how strategic automation can help businesses scale efficiently without overwhelming their teams.

Strategic automation and dedicated support have empowered NPE to focus on delivering impactful business coaching while ensuring their clients thrive.

Why Software Isn’t the Magic Bullet: Investing in software is easy, but making it work in harmony with your team and processes is where true

The custom CRM solution not only streamlined their workflow but also empowered their team to consistently deliver exceptional client experiences.

Learn how to automate custom values in HighLevel using a form. HighLevel certified admin Lisa Catto walks you through the process to streamline workflows across sub-accounts.

The 6 Steps to Mastering the ART of Delegation for Business Success Did you know that leaders who delegate effectively free up 30% more time

More than ever, businesses are leaning heavily on email marketing (sometimes too much so) as a cornerstone of their customer engagement and sales strategies. While

Will was transformed into a scalable SaaS powerhouse, achieving massive revenue growth and a $10 million exit.

Ever wondered why some businesses thrive with automation while others struggle? Understanding how to use automation tools is one thing, but mastering the creation of

Have you heard this mantra? Services Don’t Scale It’s a phrase often thrown around in business circles, suggesting that service-based businesses face inherent limitations when

In our evolving world of digital marketing, SMS and WhatsApp have become game-changers. These platforms are not just about sending messages; they’re about creating a

In our evolving world of digital marketing, SMS and WhatsApp have become game-changers. These platforms are not just about sending messages; they’re about creating a

As a business owner, our expertise and vision are the driving forces behind our company’s success. However, the demands of running a business can often

In the competitive world of marketing, digital agencies, client satisfaction is paramount. All too often we experience clients abdicating what I would say is one

Our tailored system empowered their team of 30 bookers to manage enquiries effectively, ensuring every client interaction was timely and professional.

In the fast-paced world of digital marketing, staying ahead of privacy regulations is crucial. March 2024 marked a pivotal change with the introduction of Google

For years, I thought I had to have all the answers. This mindset was my armour, my badge of honour, something I wore proudly in

As an agency owner, it often feels like you’re strapped into a relentless rollercoaster. One moment, you’re landing new clients and exciting projects, and the

How to Reclaim 30 Days of Productivity In our fast-paced world, managing time effectively isn’t just a luxury; it’s a necessity. The concept of “incremental

As a business owner, have you ever found yourself overwhelmed, juggling high-level strategy with day-to-day operations? Do you often feel like you’re sailing into uncharted

Have you ever found yourself burning the midnight oil, trying to meet a deadline, and thinking, “Why do I do this to myself?” You’re not

More and more of our life, if not the entirety of it, is now subject to needing a login – from our supermarket shopping to

Understanding the nuances of the numbers you use to make decisions for your business can make or break your success. According to a Gartner report,

Running a small or medium-sized business comes with its set of challenges, not least of which is ensuring your legal foundations are rock-solid. With over

You have a clear company vision, robust processes, and a team of skilled individuals. So, what’s the big obstacle standing in your way of innovation

In the fast-paced world of digital marketing, video content has become the undisputed star, captivating audiences and driving engagement. To shed light on the significance

In the vast realm of digital communication, the journey of an email from clicking send to the inbox is far more intricate than one might

In the vast realm of online education, pricing a course can seem like a shot in the dark. Too high, and you risk scaring potential

It’s not uncommon as a business owner to feel stuck. To feel like you’ve hit a plateau and you’re not moving forward. The root of

I’ve been exploring the underpinning strategies of my business,and it comes following three outcomes: Winning The Ultimate Entrepreneur Award for 2023 Achieving our record quarter

Many people think that getting the most out of ChatGPT is all about the prompts we feed it. Whilst the prompt is important, there’s another

The AI landscape is changing rapidly. To best leverage this technology for our businesses, we need to keep our finger on the pulse. The use

At the heart of any successful business are its values. These values are the essence of what makes a business recognisable and form the

In June 2023, Lisa Catto was awarded the Ultimate Entrepreneur via an audience vote at the Dan Bradbury CEO Mastermind event. She shared her insights

Testimonial by Chris Lubas, Lubas Medical It was as though my business was split in two halves: the quality of the service we provided was

Testimonial by Jamie Wood, East Midlands Orthodontics When I first began working with my father’s orthodontic practice in 2012, I had very limited knowledge of

Many of us are familiar with this dance: leads and contacts send in enquiries, show an interest in our products or services… …and then disappear

Reaching a plateau in our business can make us feel stagnant, panicked, and unproductive. Everything we’re doing may be working, but we’ve hit a glass

Guest article by Adam Smith, EnquiryBot The evolution of live chats and chatbots has happened quickly over the last ten years, and today there are

Low-code/no-code automation is accelerating the accessibility of automation, allowing businesses to build and deploy automated processes with little or no coding required. It means that

Businesses that use automations properly benefit from a whole host of advantages including: better communication with prospects and customers, streamlined processes, reduced risk of human

Those of us who have raised children will be familiar with the haphazard approach they take to building Lego®: smashing pieces together to create structures

People aren’t easily fooled. It’s very obvious when an email is an auto response, or a customer service advisor is a chatbot. Trying to dress

Like Jurassic Park, businesses can fall into the trap of making some easily avoidable mistakes that could cause a disaster.

Do you find that getting a lead over the line and turning them from a prospect to a patient is often one of the most difficult and hazardous parts of the sales process? It’s where all your hard work culminates and, hopefully, pays off. Read how automation can help here.

Finding A-Players is not a quick process, and nor should it be. It requires real effort, but the payoff is huge. In fact, it’s really important that your recruitment process is in place. Read the blog by Catherine Rooney for The Business Catalyst here.

Listen To The Podcast Here A conversation with Chris Barrow (Coach Barrow from Extreme Business 100) and Ashley Latter as they discover more about the

Have you ever spent weeks coming up with a foolproof plan, only to see it all fall apart when it came time to deliver? You knew exactly what you wanted to achieve and what you needed to do to get it done. The reason for this is usually that they don’t have a proper project management strategy in place.

What do businesses get wrong about the content journey? We look at thinking of your content strategy as the map which allows you to guide your customers on their way, keeping them from wandering off the path and getting lost in the deep dark forest!

Everyone’s sales funnel is unique to their business, but there are common parts of the process where the risk of losing leads is especially high. In this article, I’m going to help you find those leaky spots in your business and show you how to stop them up, boosting your conversion rates and keeping up a nice steady flow of new customers.

If you’ve got passion, talent and a solid business proposition, it’s definitely possible to get through the first phase of your entrepreneurial journey on hard work alone. However, you’ll eventually reach a point where adrenaline won’t carry you any further, and the systems you’ve bodged together start to creak under the weight of your own success.

In a recession, businesses need to do everything they can to cut costs and tighten their belts. Can you afford to wait for the hurricane to hit? Or would it be wiser to start weather-proofing your house before disaster strikes?

I’ve spoken before about the concept of an Ideal Customer Journey – a system for mapping out a customer’s entire relationship with your business. Read more about how this can help your business.

When something goes wrong in a business (as it is likely to in any business) a smart leader will always do a post-mortem. They’ll go

There’s a famous saying in the advertising trade, “I know that half of my marketing spend is wasted, I just don’t know which half.” This

It’s one of the most important decisions facing business owners, healthcare professionals and practice owners today: which software should I use to manage my client

Our podcasts include the stories of the owners of some of the country's fastest-growing businesses, who share their invaluable tips and strategies for growing your business.

As anyone working in the private healthcare sector will confirm, practice owners have an extremely difficult job. You need to wear many hats at once,

6 Important Lessons From My Journey to Entrepreneurial Success The last year has been a huge one for The Business Catalyst, featuring 5x growth and

Why Entrepreneurs Need to Take More Time Off – And How To Do It Without Panicking Letting go of total control of the business is

Increase Email Deliverability & Open Rates, Automate More with the Online Course Show’s Jacques Hopkins Listen to the Podcast Jacques Hopkins and I talk about

"Understanding where your leads are hanging out in your sales funnel, and knowing how to manage them at each of the stages, is a fundamental part of an efficient marketing machine.”

“Email segmentation is the process of identifying subgroups in your email list so that you can create a specifically tailored marketing experience for them based on who they are or their particular interests.”

Lifecycle marketing is a strategic framework that a business can use to positively influence customer behaviour as a customer moves through each touchpoint of the business’s marketing cycle.

A significant chunk of service-based small business owners find themselves spending too much time with the wrong type of clients, or discovering that their leads are a dud. Are you one of them?

In June 2021, Lisa Catto was a finalist in the Ultimate Entrepreneur competition.

What is Clickbait? Clickbait, in terms of marketing email – is when you are sending an email specifically to get someone to click on a

What is Whitelisting and why is it important? Whitelisting is when you add an email address to an approved sender list, so emails from that

You can no longer rely on your email open rates as a marketing metric Since Apple’s iOS 15 update in September 2021, any email opened

Amy Saunders

“We have complete visibility over every stage of the customer journey, our team is more accountable, and our customers are happier because we’re following up faster and providing a better service.”

We’re loving the background feature on Zoom where you can update the virtual background – it’s really simple too, whether you want to Google Zoom Backgrounds or

If you send marketing emails – and you actually want them to land in the inbox – then this for you! Firstly I’d like to

Just to clarify ‘networking’ meetings are never a waste of time. But it may feel that internal company meetings can drag on and aren’t productive

The fastest EVER overview to GDPR

Continued business and personal development in my opinion is essential for progress. Below is my own extract from that last book I read - Black Box Thinking

Polly came with half an idea and left with a full plan for her business on Positive Leadership.

Hylton is a veteran in the construction industry and now a surveyor found that having clear goals and the path to get to them was what he got most from the workshop.

Jeff Mask VP of Infusionsoft (now known as Keap) was interviewed on how he has mastered the impossible As Nelson Mandela once said, “It always

Create a strong enough foundation, a strong enough ‘why’, and you’ll never work a day in your life.

Become an Entrepreneur they said… It’ll be fun, they said… You’ll have more free time to do what you love, to spend time with your

I bet you’re bored of having to change the Thank You pages on webforms and email links in Infusionsoft- I’m here to ease your pain.

A walk through of how to get feedback from your customers and get them to refer you on. Want this Campaign Dropped into your Infusionsoft

Susan Koehler joined us to talk on Customer Experience, Referrals, Communities, setting expectations and giving value to your customers

https://www.youtube.com/watch?v=zN0jhJw0uZc&width=640&height=450

Infusionsoft Sales Pipeline and Opportunities. When to use them, How to use them and how to set up your dashboard.

If you have an Infusionsoft capture form leading to a purchase goal, download/click or an additional form as the thank you page.

Yes, there is a default double optin in Infusionsoft, but it’s limiting – you can’t edit the bit you want and you can’t customise the

I used to think it was not what I said – it’s what you heard! Now I know I’m responsible for exactly what you hear

How to tag an Infusionsoft mail when its opened

Once you have done the work of defining your ideal client and creating an avatar, you’ll want to know where to find these potential clients. In this blog, I cover how you can move from defining your ideal clients to targeting them for conversion and turning them into paying customers.

It’s a beautifully simple idea that applies to pretty much any business you care to imagine.