In our evolving world of digital marketing, SMS and WhatsApp have become game-changers. These platforms are not just about sending messages; they’re about creating a direct, personal connection with your audience. With people constantly checking their phones, businesses are finding immense value in these tools for marketing and customer engagement.
The video I’ve made walks you through setting up the UK SMS regulatory bundle in HighLevel. This process ensures that your messaging complies with local regulations, which is essential for maintaining trust and reliability with your customers. Regulatory bundles are crucial because they make sure your messages meet the standards set by phone carriers, preventing them from being marked as spam or blocked. This compliance helps protect your business and enhances message deliverability, ensuring your marketing efforts reach their intended audience.
A2P, or application-to-person messaging, is being included more and more in contemporary marketing strategies. It allows businesses to send automated texts directly to customers, which can include anything from appointment reminders to promotional offers.
Phone carriers now require businesses to comply with specific regulations for A2P messaging to ensure quality and prevent abuse. By setting up a regulatory bundle, your business can adhere to these requirements and continue leveraging SMS for effective marketing.
Meanwhile, WhatsApp is revolutionizing the way businesses communicate with customers. With its massive global user base, WhatsApp offers an incredible opportunity to engage with customers in a more conversational and interactive way. Businesses can use WhatsApp for everything from customer support to marketing campaigns, creating a seamless and engaging customer experience.
More about the author
Lisa Catto, also known as “The Queen of Automation,” is a HighLevel Certified Admin who can help you navigate these tools. Based in the UK, Lisa specialises in designing and managing business and marketing automation systems using the HighLevel platform.
Her expertise is invaluable for businesses aiming to streamline their communication processes and maximize their marketing efforts. You find Lisa in the HighLevel Certified Admin Directory and on LinkedIn
For businesses using HighLevel, the CatalystApp by The Business Catalyst is a fantastic resource. It’s designed to build solid systems that empower companies to excel in sales and marketing automation. By integrating these tools, businesses can focus on what they do best: selling and serving their customers.
Book in a discovery call with Lisa to learn more about how you can leverage SaaS as part of your business model.
