A conversation with Chris Barrow (Coach Barrow from Extreme Business 100) and Ashley Latter as they discover more about the Ideal Patient Journey for dentists, orthodontists and other appointment based bricks and mortar businesses.
We talk about the three critical results of the work she does for dental practices:
- Saving time;
- Getting organised and
- Growing sales.
Nothing to not like there.
Lisa has run her own businesses since the age of 19 and has a bewildering CV that includes:
- Turning a roller-skating rink into a rave venue;
- Running an animation art gallery in central London;
- Pioneering computer games and digital marketing before the internet “was a thing” and we were using floppy disks and dial up modems!
After a sabbatical in the South of France, she returned to the UK and started working in small business automation before most of us even knew what that meant.
Chris first met Lisa during lockdown, when she was automating an ortho group and he has since witnessed the transformative work she has done with a number of his clients in general practice.
For Ashley, meeting Lisa for this podcast recording was the second blind date of his life – and the first that has turned up!
Lisa explains to us in very clear and direct terms the three phases of her work with dental clients, automating:
- Phase 1 – what happens before someone becomes a patient (including her unique SmileViewer systemhttp://www.smile-viewer.com/);
- Phase 2 – how they are converted into fee-paying patients and
- Phase 3 – how they are looked after as patients.
She also explains how the work she does integrates with Practice Management Software and the thorough onboarding that is done with the dental team when her systems are put in place.
Ultimately, she says, “automation is about creating the extra time and space to build relationships” and that “incremental is exponential” – if you can save just 5 minutes a day, that’s almost 3 full days a year of team activity.
Dentists leave too much money on the table in treatment plans never sold or not taken up – Lisa shows us how to automate improvement.
It’s a great interview, never too technical or geeky and we think you will love it.