Lisa Catto

Lisa is acknowledged as a thought leader in the field of business growth using automation for small business, having won multiple awards. 

Having been a business owner since the early 1990’s she has a broad experience and expertise in both business and marketing.

Her legacy story is one that fascinates audiences. 

An early adopter of digital marketing in the days of dial up modems, Lisa worked with large FMCG and bluechip brands such as adidas, Unilever, Kelloggs, Quaker, Ferroro Roche, Nestlé, McVitie’s (to name a few) in either placing them 3rd party promotional software (computer games) or making software for promotional use (on pack / in pack offers).

Responsible for placing the adidas ball in EA’s Fifa Soccer and the multitudes of brands in Sony’s Gran Turismo are just a sample of the kind of the cutting edge innovation that contributes to her story.

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Since returning to the UK in 2011 after ‘retiring’ in her mid thirties to the South of France to raise her young family, her focus has been on supporting SMEs in streamlining their processes and leveraging automation.

Lisa delivers talks, workshops and trainings to both live and online audiences, and is interviewed as a guest on a wide range of business podcasts to discuss business growth, marketing and the use of automation to save time, get organised and grow sales – which she frames under The Ideal Customer Journey

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Access a sample of the podcasts on which Lisa has been a guest

Having designed and built these journeys for businesses with revenue upto £50m and sales teams with members of upto 150, she is known for achieving what others would claim to be ‘impossible’.

She has accolades and awards for her innovative thinking and 5* implementations.

In both 2020 and 2021 she was invited to be a finalist in the Ultimate Entreprenuer competition.  

She will speak openly about her strategies and tactics that she has used in her own and client’s businesses and talks candidly about her failures, one of which she lost £600,000 that she refers to as her “$1m lesson”.

She enjoy’s  sharing her personal devlopment journey where she has consciously brought in the required habits and environment to create the support required to meet her challenges with both anxiety and mental health.

Lisa’s most recent projects include developing the Ideal Patient Journey for appointment based bricks and mortar businesses and the Lifecycle Reporting that is essential for any business paying for marketing.

The Ideal Patient Journey


The Ideal Patient Journey is the programme designed for Orthodontists and Private dentists (and other appointment based bricks and mortart businesses) to ensure they deliver the best possible experience and outbound communication for their patients.  Plugging the gaps that patients potentially fall through in a prcatice.

The system plugs into patient management software and has been proven to win back huge amounts of time and increased efficiencies for all members of the team and to ensure no patient slips through the cracks.

Alongside the robust system, additional features such as an omnichannel communications platform (for harnessing conversations across Facebook messenger, Instagram messenger, SMS and WhatsApp), SmileViewer for capturing images of patients smiles for pre appointment assessments and intelligent reporting to be able to make the right decisions, at a glance, on the data being collected.

Lifecycle Reporting

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Recently extracted from the Ideal Patient Journey to be a standalone product in its own right, Lifecycle Reporting gathers and represents the data any business needs to be able to make intelligent decisions.

From knowing exactly 

  • Where each lead came from
  • How much it cost
  • How long it takes for them to close
  • How long and where they are stuck in the sales process
  • Which campaigns and sources are working (and which are not)
  • and more

Testimonials and Case Studies

Recent reccomendations can be found on Lisa’s Linkedin Profile

Jamie’s Success with the Ideal Patient Journey is reflected in this article – having achieved the previous year’s revenue within 4 months of working with us