# The Business Catalyst > Automating Businesses & Coaching Business Owners to Success --- ## Pages - [NPE Testimonial – Case Study](https://thebusinesscatalyst.co.uk/npe-testimonial-case-study/): Empowering NPE with Seamless Automation and Scalable Support https://youtu. be/iK-VrysUVVI Client Overview NPE is a leading business coaching company supporting... - [In A Nutshell](https://thebusinesscatalyst.co.uk/in-a-nutshell/): Optimizing Every Client Touchpoint, Automatically. About Us Business Automation ArchitectsWe design and implement automated systems that help businesses scale effortlessly... - [Thank You – You’re Registered](https://thebusinesscatalyst.co.uk/thank-you-youre-registered/): Thanks You have a confirmation mail in your inbox – if not let me know lisa@thebusinesscatalyst. co. uk See you... - [HighLevel Certified Admin UK | Lisa Catto Marketing Automation Expert](https://thebusinesscatalyst.co.uk/highlevel-certified-admin-uk-highlevel-expert-marketing-automation-lisacatto/): Unlocking Email Engagement: A High Level Expert’s Guide As a High Level certified admin based in the UK, I’ve seen... - [[Workshop] Get the Social Advantage: How to Create Content for Your Personal Brand at Scale](https://thebusinesscatalyst.co.uk/get-the-social-advantage/): Get the Social Advantage: How to Create Content for Your Personal Brand at Scale Build A Personal Brand on Social... - [IPJ First Call](https://thebusinesscatalyst.co.uk/ipj-first-call/) - [Dental Practice Health Scorecard](https://thebusinesscatalyst.co.uk/dental-practice-health-scorecard/) - [[Workshop] Uncover The Gold In Your Google Ads Account](https://thebusinesscatalyst.co.uk/uncover-the-gold-in-your-google-ads-account/): Uncover the Gold In Your Google Ads Account Transform Your Google Ads Success and Unearth the Hidden Master Metrics Get... - [Automation Engineer](https://thebusinesscatalyst.co.uk/automation-engineer/): Automation Engineer (Virtual Position) The Business Catalyst is a multi-award-winning automation consultancy and one of the UK’s leading independent experts... - [[Workshop] Community Engagement Framework Revealed](https://thebusinesscatalyst.co.uk/community-engagement-framework-revealed/): Community Engagement Framework Revealed Get the Recording Covering the 3 pillars of a well-designed community that drives member-led engagement and... - [[Workshop] Linkthority: How to connect and sell high-ticket services with LinkedIn](https://thebusinesscatalyst.co.uk/linkthority/): Linkthority: How to connect and sell high-ticket services with LinkedIn Learn about ”The C4 Method” – a cutting-edge approach to... - [[Workshop] Unlock the Revolutionary Power of AI in Your Business](https://thebusinesscatalyst.co.uk/unlock-the-revolutionary-power-of-ai-in-your-business/): Unlock the Revolutionary Power of AI in Your Business Live Workshop: Harnessing ChatGPT for Exponential Business Growth Get Ready to... - [Thank You - First Time Email](https://thebusinesscatalyst.co.uk/thanks-new/): Thanks ! If this is the first time we’ve emailed you, chances are that our mail didn’t make it to... - [The Science of Getting in the Inbox](https://thebusinesscatalyst.co.uk/the-science-of-getting-in-the-inbox-new/): The Science of Getting in the Inbox. How to ensure the emails you’re sending to your list are hitting the... - [[Leadmagnet] Email Marketing Framework](https://thebusinesscatalyst.co.uk/email-marketing-framework-new/): Email Marketing FrameworkBest practices, subject lines, Guidelines and copy strategy to get your emails in the inbox and converting DOWNLOAD... - [Thank You – Testimonial](https://thebusinesscatalyst.co.uk/thank-you-testimonial/): Thank You We really appreciate you agreeing to give us a testimonial. We will be in touch shortly to get... - [[Leadmagnet] Managers Hub](https://thebusinesscatalyst.co.uk/managershub/): Thank you for joining me at the Manager’s Hub February 2023. Let’s get on a call where I can walk... - [[Workshop] Mission, Vision and Core Values Workshop](https://thebusinesscatalyst.co.uk/vision-mission-core-values/): Vision Mission & Core Values Discover how you can create a significant impact this year without having to sacrifice your... - [IPJ Features](https://thebusinesscatalyst.co.uk/ipj-feature/): Ideal Patient Journey Features Communications & Marketing The Ideal Patient Journey Ideal Patient Journey LITE Chatbot ✓ Whatsapp Bot ✓... - [[Temp] Berg-temp](https://thebusinesscatalyst.co.uk/berg-temp/) - [IPJ Features - IPJ vs Chatbot vs Dengro](https://thebusinesscatalyst.co.uk/ipj-features/): Ideal Patient Journey Features Please note that the features listed were at the time of this page being published and... - [Speaker](https://thebusinesscatalyst.co.uk/speaker/): Lisa Catto Automation Architect & SaaSpreneur Delivering Scalable Systems for Agencies & Business Owners Lisa Catto is an automation architect... - [Discovery Call](https://thebusinesscatalyst.co.uk/newcall/): If the form below doesn’t load, please click here - [Simple Reporting for Keap](https://thebusinesscatalyst.co.uk/reporting/): Do you lack accessibility and clarity on your marketing data? Book A Demo Lifecycle Reports that are simple and dynamic... - [Welcome to The Business Catalyst](https://thebusinesscatalyst.co.uk/welcome/): Welcome to The Business Catalyst Welcome to the team! We’re excited to be working with you and to start automating... - [The Client Value Accelerator](https://thebusinesscatalyst.co.uk/the-client-value-accelerator/): Transform Your Existing Content Into The Ultimate ‘Secret Sales Weapon’ So You Can Predictability Turn Leads Into Superfans & ‘Forever’... - [Meet The Team](https://thebusinesscatalyst.co.uk/meet-the-team/): Meet The team I have been in marketing since 1995, when I was working with large FMCG brands like Kellogg’s,... - [Support Form](https://thebusinesscatalyst.co.uk/support-form/) - [Ideal Patient Journey Demo](https://thebusinesscatalyst.co.uk/ideal-patient-journey-demo/) - [Engage with Lisa](https://thebusinesscatalyst.co.uk/engage-with-lisa-2/): How to engage with Lisa Email Lisa Facebook Youtube Linkedin Instagram If you want to learn more about how Lisa... - [Time To Value Matrix](https://thebusinesscatalyst.co.uk/ttv/): Time to Value Matrix For coaches, consultants, training companies and e-learning businesses that rely on their content to deliver value.... - [Thank You – CustomerHub Access](https://thebusinesscatalyst.co.uk/thank-you-chubaccess/): Thank You The automation is ‘doing its thing’ – and in a few minutes you’ll get an ‘access’ email from:... - [Home](https://thebusinesscatalyst.co.uk/): Create An Incredible Customer Experience Whilst Simplifying Your Business Processes We Take You From Stressed To Success With Automated Customer... - [Thank You - We've updated your details](https://thebusinesscatalyst.co.uk/thanks-email-on-the-way/): Thanks We’ve updated your details at our end 🙂 The Automation is ‘doing its thing’. It might take a minute... - [Thank You – Feedback Survey](https://thebusinesscatalyst.co.uk/thank-you-for-your-feedback/): Thank You We really appreciate you taking the time to share your feedback! Facebook Linkedin Instagram - [[Archive] Slide Anything Popup Preview](https://thebusinesscatalyst.co.uk/slide-anything-popup-preview/) - [Thank You - We've updated your details](https://thebusinesscatalyst.co.uk/thank-you/): Thanks We’ve updated your details at our end 🙂 have you joined the Inner Circle Group on Facebook? - [Thank you - We'll keep you updated](https://thebusinesscatalyst.co.uk/thank-you-updates/): Thanks We’ll keep you updated - [[Keap] Keap Features](https://thebusinesscatalyst.co.uk/keap-features/): Keap features Meet your all-in-one system for creating predictable business growth. Keap’s features combine CRM, marketing automation, sales automation, payments,... - [[Workshop] Mind Hack Marketing](https://thebusinesscatalyst.co.uk/mindhackmarketing/): Book your playbooking session following your avatar workshop - [Onboarding](https://thebusinesscatalyst.co.uk/onboarding/): Onboarding - [[Workshop] Ideal Customer Journey](https://thebusinesscatalyst.co.uk/idealcustomerjourney/): The Ideal Customer Journey What is your Ideal Customer Journey? Where are the gaps, are you leaving money on the... - [Book a Consultation with Lisa](https://thebusinesscatalyst.co.uk/book-a-consultation-with-lisa/): Book a Call with Lisa - [Engage with Lisa](https://thebusinesscatalyst.co.uk/engage-with-lisa/): How to engage with Lisa Email Lisa Facebook Youtube Linkedin Instagram If you want to learn more about how Lisa... - [[Workshop] Catalyst Workshop](https://thebusinesscatalyst.co.uk/workshops/): Workshops and Webinars Click on the button below to sign up to our next online event, or access the recording... - [[Leadmagnet] Register Marketing Workshop](https://thebusinesscatalyst.co.uk/register-marketing-workshop/): 50% Complete Complete the details below to register Please Enter a NamePlease enter a valid NamePlease enter your Last NamePlease... - [[Leadmagnet] Register People and Data](https://thebusinesscatalyst.co.uk/register-people-and-data/): The Business Catalyst People and Data The Business Catalysts Present People and Data Register me! People Make or Break Your... - [[Leadmagnet] Workshop Registration](https://thebusinesscatalyst.co.uk/workshop-registration/): The Business Catalyst 'Vision' Workshop A Free – Reset Your Goals Workshop (online) July 7 Tuesday 7 July 4 PM... - [[Leadmagnet] INFUSIONSOFT FEEDBACK AND REFERRALS CAMPAIGN](https://thebusinesscatalyst.co.uk/feedback-referrals-infusionsoft-campaign/): iNFUSIONSOFT fEEDBACK AND REFERRALS CAMPAIGN A preconfigured campaign dropped into your Infusionsoft application Have your customers leave you feedback and... - [[Leadmagnet] Goal Setting 2019](https://thebusinesscatalyst.co.uk/goalsetting-2019/): Congratulations for being part of the elite 4% of people that write down their goals – This tool will give... - [Keap – Infusionsoft](https://thebusinesscatalyst.co.uk/services/keap-infusionsoft/): Keap (formerly infusionsoft) This is the key tool we use to configure and implement the automated customer journeys that we... - [Science of Getting In The Inbox](https://thebusinesscatalyst.co.uk/services/science-of-getting-in-the-inbox/): Science of Getting in the Inbox The email delivery servers are making it more and more tricky to get marketing... - [Coaching and Consulting](https://thebusinesscatalyst.co.uk/services/coaching-and-consulting/): Consulting & Coaching With over 30 + years under her belt of being a business owner and time investment in... - [[Keap] What Is Keap](https://thebusinesscatalyst.co.uk/what-is-keap/): Book a Demo See all product features and comparison These videos will tell you more about the different versions of... - [[Keap] Keap - The Basics](https://thebusinesscatalyst.co.uk/keap-the-basics/): Book A Call With Lisa Set up Keap Appointments Set up Keap Broadcasts Webforms and Landing Pages Creating and applying... - [[Archive] NFPS](https://thebusinesscatalyst.co.uk/nfps/): 14 Day Keap Trial A direct link to Keap for a 14 day Free Trial. Take Me To My FREE... - [[Archive] Home](https://thebusinesscatalyst.co.uk/home/): CREATING IDEAL Customer Journeys We understand how important it is to improve not only your client’s experience with your business... - [About](https://thebusinesscatalyst.co.uk/about/): About Us The Business Catalyst About Lisa Testimonials About The Business Catalyst We are one of the UKs and Europe’s... - [Services](https://thebusinesscatalyst.co.uk/services/): OUR SERVICES Ideal Patient Journey 3x Your Practice (and Patient Smiles) with the Ideal Patient Journey. Learn More Consulting &... - [Resources](https://thebusinesscatalyst.co.uk/resources/): Resources Most Recent Blogs Subscribe Subscribe for more tips, tricks and latest news on Business & Marketing Strategy & Automation. - [Contact](https://thebusinesscatalyst.co.uk/contact/): Contact Contact The Business Catalyst Book A Discovery Call Facebook Linkedin Instagram - [Login](https://thebusinesscatalyst.co.uk/login/) - [[Archive] Save Time](https://thebusinesscatalyst.co.uk/save-time/): How to Gain Back 30 working Days a Year Bored of always being busy and never done? You’re not alone!... - [[Workshop] Goal Setting - Make the next 6 months count](https://thebusinesscatalyst.co.uk/goalsetting2020/): Request Follow Up Mail from Webinar - [[Archive] FIAB Unsubscribe](https://thebusinesscatalyst.co.uk/unsubscribe/): You’ve been unsubscribed We won’t send you any more communications about Funnel in a Box - [[Archive] GDPR Step by Step](https://thebusinesscatalyst.co.uk/gdpr-step-by-step/): https://www. youtube. com/watch? v=MffmGIG3ABI&width=560&height=315 Book at free 20 minute with Lisa http://www. bookacallwithlisa. com Purchase the Document Pack https://kh191. infusionsoft.... - [[Archive] Thank you for requesting the Goal Designer](https://thebusinesscatalyst.co.uk/thank-you-for-requesting-the-goal-designer/): Head over to your inbox – there’s an email waiting for you Come and join us on our Facebook page... - [[Archive] The Back Office and Business Catalyst, Infusionsoft and Small Business Growth Experts](https://thebusinesscatalyst.co.uk/home-2-2/): Find out more about Infusionsoft - [Discovery](https://thebusinesscatalyst.co.uk/discovery/) - [Thank You – Mastermind](https://thebusinesscatalyst.co.uk/thank-you-mastermind/): Thank You Thank you for registering for more information on the Mastermind – please book a time for when we... - [[Temp] MN2S Test](https://thebusinesscatalyst.co.uk/mn2s-test/) - [Privacy Notice](https://thebusinesscatalyst.co.uk/privacy/): The Business Catalyst Limited Privacy Notice The purpose of this document 1. The Business Catalyst Limited is committed to protecting... - [[Archive] GDPR Compliance](https://thebusinesscatalyst.co.uk/gdpr-compliance/): GDPR Step by Step guide video https://www. youtube. com/watch? v=MffmGIG3ABI&width=560&height=315 Purchase the document pack £250 + VAT includes a consultancy... - [[Archive] EU / EEA Representative for GDPR](https://thebusinesscatalyst.co.uk/eu-eea-representative-for-gdpr/): Do I need a Representative in the EU for GDPR Compliance? If you are processing data on an EU citizen... - [[Keap] Keap (formerly known as Infusionsoft) for Accountants](https://thebusinesscatalyst.co.uk/infusionsoft/keap-for-accountants/): Keap For Accountants. An overview of how Accountants can use Keap to save time, get organised and serve clients. - [Redirecting](https://thebusinesscatalyst.co.uk/goals-download-pdf/): Please Wait... - [[Leadmagnet] Goal Designer Sheet](https://thebusinesscatalyst.co.uk/goal-designer-sheet/): Congratulations for being in the top 4% of people who choose to write down their goals, this tool will give... - [[Leadmagnet] Goals Designer Video](https://thebusinesscatalyst.co.uk/goals-designer-video/): Thanks for downloading the Goal Designer Goal designer – The Business Catalyst – here is a walk-through of how to... - [Thank You – Registering for the Workshops](https://thebusinesscatalyst.co.uk/thank-you-workshops/): Thank You For Registering We’ll email you with the link to join and some reminders leading up to the workshop.... - [[Archive] Thanks for Subscribing](https://thebusinesscatalyst.co.uk/thanks-for-subscribing/): Thanks for subscribing, you should – at any moment have an email in your inbox – would be great if... - [Thank You - Workshops](https://thebusinesscatalyst.co.uk/thank-you-2/): Thank you for getting in touch with us. We’ll get back to you shortly! We have some workshops coming up,... - [[Keap] Grow Sales with Infusionsoft](https://thebusinesscatalyst.co.uk/grow-sales-with-infusionsoft/) - [[Leadmagnet] Life Cycle Marketing - Free Videos and Worksheets](https://thebusinesscatalyst.co.uk/life-cycle-marketing-free-videos-and-worksheets/): Lifecycle Marketing Creating a sales and marketing strategy for a small business can be daunting. Infusionsoft’s Lifecycle Marketing model provides... - [Life Cycle Marketing - Overview](https://thebusinesscatalyst.co.uk/life-cycle-marketing-overview/) - [[Keap] Infusionsoft Users](https://thebusinesscatalyst.co.uk/infusionsoft-users/): Are you looking for support with Infusionsoft? We provide the full range from Strategy, implementation, custom development and training –... - [[Keap] Keap Demo (Formerly known as Infusionsoft)](https://thebusinesscatalyst.co.uk/infusionsoft_demo/): Keap Software Demo for small businesses looking to grow and scale, with Keap's top UK partner. - [[Leadmagnet] Lifecycle Marketing - Attract](https://thebusinesscatalyst.co.uk/lifecycle-marketing-attract/): Once you have watched the video, download the worksheet attract-worksheet - [[Leadmagnet] Life Cycle Marketing - Sell](https://thebusinesscatalyst.co.uk/life-cycle-marketing-sell/): Once you have watched the video, click to download the worksheet selling-worksheet - [[Leadmagnet] Life Cycle Marketing - WOW](https://thebusinesscatalyst.co.uk/life-cycle-marketing-wow/): Once you have watched the video, download the worksheet wow-worksheet - [[Keap] Infusionsoft](https://thebusinesscatalyst.co.uk/infusionsoft/): Support for both New Users / Existing Users and Soon to be users... . Book a free 20 minute chat... - [[Archive] The Back Office and Business Catalyst, Infusionsoft and Small Business Growth Experts](https://thebusinesscatalyst.co.uk/home-2/): Find out more about Infusionsoft --- ## Posts - [Culture, Cashflow, and the Long Game](https://thebusinesscatalyst.co.uk/culture-cashflow-and-the-long-game/): Revisiting Delivering Happiness ten years later, this reflection explores how Tony Hsieh built Zappos through culture, long-term thinking, and values-driven... - [5 years later and 50 years on](https://thebusinesscatalyst.co.uk/5-years-later-and-50-years-on/): A reflective take on re-reading Shoe Dog by Phil Knight, five years after first picking it up. Lessons on belief,... - [Should You Really Become a SaaS Owner?](https://thebusinesscatalyst.co.uk/should-you-really-become-a-saas-owner/): Should You Really Become a SaaS Owner? The Hidden Realities of Building Your Own SaaS Product SaaS is the business... - [From Chaos to Scale](https://thebusinesscatalyst.co.uk/from-chaos-to-scale/): Royvon Dog Hotels & Training has been a trusted name in pet care for over 60 years, helping dog owners... - [Empowering NPE with Seamless Automation and Scalable Support](https://thebusinesscatalyst.co.uk/empowering-npe-with-seamless-automation-and-scalable-support/): NPE is a leading business coaching company supporting over 250 gym owners and fitness professionals. Their clients rely on streamlined... - [Why Software Isn’t the Magic Bullet](https://thebusinesscatalyst.co.uk/why-software-isnt-the-magic-bullet/): Why Software Isn’t the Magic Bullet: Investing in software is easy, but making it work in harmony with your team... - [How The Mobile Cigar Lounge Scaled to $1.2M](https://thebusinesscatalyst.co.uk/how-the-mobile-cigar-lounge-scaled-to-1-2m/): The Mobile Cigar Lounge is a premium service provider that curates luxury cigar experiences for private events. Specializing in weddings,... - [HighLevel Populating Custom Values using a Form](https://thebusinesscatalyst.co.uk/highlevel-populating-custom-values-using-a-form/): Learn how to automate populating custom values in HighLevel using a form. HighLevel Certified admin Lisa Catto walks you through the process to streamline workflows across sub-accounts. - [The 6 Steps to Mastering the ART of Delegation for Business Success](https://thebusinesscatalyst.co.uk/the-6-steps-to-mastering-the-art-of-delegation-for-business-success/): The 6 Steps to Mastering the ART of Delegation for Business Success Did you know that leaders who delegate effectively... - [900 Hours a month reclaimed with Smarter Sales & Marketing Automation](https://thebusinesscatalyst.co.uk/900-hours-a-month-reclaimed-with-smarter-sales-marketing-automation/): UK Football Schools Industry: Sports & Education Niche: Youth Football (Soccer) Training & Live Trial Events System Users: 8 sales... - [The Blend of Approaches Needed in Marketing: Strategies and Principles Stay Constant, Tactics Change](https://thebusinesscatalyst.co.uk/the-blend-of-approaches-needed-in-marketing-strategies-and-principles-stay-constant-tactics-change/): More than ever, businesses are leaning heavily on email marketing (sometimes too much so) as a cornerstone of their customer... - [Scaling Amalor with Seamless SaaS Automation](https://thebusinesscatalyst.co.uk/scaling-amalor-with-seamless-saas-automation/): Amalor, founded by influencer and entrepreneur Will Brown, operates within the coaching and consulting industry. Will aimed to transition into... - [Automation Tools: The Sum is Greater Than the Parts](https://thebusinesscatalyst.co.uk/automation-tools-the-sum-is-greater-than-the-parts/): Ever wondered why some businesses thrive with automation while others struggle? Understanding how to use automation tools is one thing,... - [“Services Don’t Scale”: Myth or Reality?](https://thebusinesscatalyst.co.uk/services-dont-scale-myth-or-reality/): Have you heard this mantra? Services Don’t Scale It’s a phrase often thrown around in business circles, suggesting that service-based... - [HighLevel – UK SMS Regulatory Bundle (A2P)](https://thebusinesscatalyst.co.uk/highlevel-uk-sms-regulatory-bundle-a2p/): In our evolving world of digital marketing, SMS and WhatsApp have become game-changers. These platforms are not just about sending... - [Why Staying In Your Wheelhouse Is The Key To Business Success: Stop Trying To Be An Expert At Something You’re Not!](https://thebusinesscatalyst.co.uk/why-staying-in-your-wheelhouse-is-the-key-to-business-success/): As a business owner, our expertise and vision are the driving forces behind our company’s success. However, the demands of... - [The Hidden Costs of Client Dissatisfaction: Why Agencies Can’t Afford to Ignore It](https://thebusinesscatalyst.co.uk/the-hidden-costs-of-client-dissatisfaction-why-agencies-cant-afford-to-ignore-it/): In the competitive world of marketing, digital agencies, client satisfaction is paramount. All too often we experience clients abdicating what... - [Streamlining MN2S’s Booking Operations with a Tailored System](https://thebusinesscatalyst.co.uk/streamlining-mn2ss-booking-operations-with-a-tailored-system/): MN2S is a prominent talent agency within the music industry, specializing in event management and representing artists and speakers worldwide.... - [Understanding Google Consent Mode V2: Your Ultimate Guide to Compliance and Performance](https://thebusinesscatalyst.co.uk/understanding-google-consent-mode-v2/): In the fast-paced world of digital marketing, staying ahead of privacy regulations is crucial. March 2024 marked a pivotal change... - [The Impact of Listening: A Journey from Hubris to Humility](https://thebusinesscatalyst.co.uk/the-impact-of-listening-a-journey-from-hubris-to-humility/): For years, I thought I had to have all the answers. This mindset was my armour, my badge of honour,... - [Breaking the Boom-Bust Cycle in Agency Life: The Ups and Downs of the Agency Rollercoaster](https://thebusinesscatalyst.co.uk/breaking-the-boom-bust-cycle-in-agency-life/): As an agency owner, it often feels like you’re strapped into a relentless rollercoaster. One moment, you’re landing new clients... - [The Power of Incremental Improvements: Transforming Minutes into Milestones](https://thebusinesscatalyst.co.uk/the-power-of-incremental-improvements-transforming-minutes-into-milestones/): How to Reclaim 30 Days of Productivity In our fast-paced world, managing time effectively isn’t just a luxury; it’s a... - [Navigating the Vision: How The Integrator Keeps Your Business From Going Adrift](https://thebusinesscatalyst.co.uk/navigating-the-vision-how-the-integrator-keeps-your-business-from-going-adrift/): As a business owner, have you ever found yourself overwhelmed, juggling high-level strategy with day-to-day operations? Do you often feel... - [Don’t be lastminute.com](https://thebusinesscatalyst.co.uk/dont-be-lastminute-com/): Have you ever found yourself burning the midnight oil, trying to meet a deadline, and thinking, “Why do I do... - [Safeguarding Your Digital Fort: The Importance of Password Management](https://thebusinesscatalyst.co.uk/safeguarding-your-digital-fort-the-importance-of-password-management/): More and more of our life, if not the entirety of it, is now subject to needing a login –... - [Get Specific On Your Reporting: Understanding the Meaning Behind The Marketing Data in your Business](https://thebusinesscatalyst.co.uk/get-specific-on-your-reporting-understanding-the-meaning-behind-your-data/): Understanding the nuances of the numbers you use to make decisions for your business can make or break your success.... - [Protecting Your Business: The Importance of Having Your Legal ‘Ducks’ In a Row](https://thebusinesscatalyst.co.uk/protecting-your-business-the-importance-of-having-your-legal-ducks-in-a-row/): Running a small or medium-sized business comes with its set of challenges, not least of which is ensuring your legal... - [Workplace Culture: Rewards, Recognition, and Appreciation. The Critical Drivers to a Harmonious and Productive Team](https://thebusinesscatalyst.co.uk/how-rewards-recognition-and-appreciation-shape-culture/): You have a clear company vision, robust processes, and a team of skilled individuals. So, what’s the big obstacle standing... - [Lights, Camera, Action: the Power of Video Production for Your Business](https://thebusinesscatalyst.co.uk/lights-camera-action-the-power-of-video-production-for-your-business/): In the fast-paced world of digital marketing, video content has become the undisputed star, captivating audiences and driving engagement. To... - [Unlocking the Secrets of Email Delivery & Reputation: Navigating the Landscape of Deliverability](https://thebusinesscatalyst.co.uk/unlocking-the-secrets-of-email-delivery-reputation-navigating-the-landscape-of-deliverability/): In the vast realm of digital communication, the journey of an email from clicking send to the inbox is far... - [The Psychology of Buying Decisions: A Deep Dive into Price Points for Online Courses](https://thebusinesscatalyst.co.uk/the-psychology-of-buying-decisions/): In the vast realm of online education, pricing a course can seem like a shot in the dark. Too high,... - [4 Key Things You Need To Know To Get The Most Out Of Your Team](https://thebusinesscatalyst.co.uk/4-key-things-you-need-to-know-to-get-the-most-out-of-your-team/): It’s not uncommon as a business owner to feel stuck. To feel like you’ve hit a plateau and you’re not... - [The Number 1 Strategy I Used To Double My Profits In 12 Months](https://thebusinesscatalyst.co.uk/the-number-1-strategy-i-used-to-double-my-profits-in-12-months/): I’ve been exploring the underpinning strategies of my business,and it comes following three outcomes: Winning The Ultimate Entrepreneur Award for... - [Overcoming The Limitations Of ChatGPT: These 2 Things Are Key To Getting The Best Results](https://thebusinesscatalyst.co.uk/overcoming-the-limitations-of-chatgpt-these-2-things-are-key-to-getting-the-best-results/): Many people think that getting the most out of ChatGPT is all about the prompts we feed it. Whilst the... - [3 Ways You’re Using ChatGPT Wrong & How To Harness Its Full Potential](https://thebusinesscatalyst.co.uk/3-ways-youre-using-chatgpt-wrong-how-to-harness-its-full-potential/): The AI landscape is changing rapidly. To best leverage this technology for our businesses, we need to keep our finger... - [How Important Are Company Values In Achieving Long-Term Business Goals?](https://thebusinesscatalyst.co.uk/how-important-are-company-values-in-achieving-long-term-business-goals/): At the heart of any successful business are its values. These values are the essence of what makes a business... - [The Ultimate Entrepreneur 2023](https://thebusinesscatalyst.co.uk/the-ultimate-entrepreneur-2023/): In June 2023, Lisa Catto was awarded the Ultimate Entrepreneur via an audience vote at the Dan Bradbury CEO Mastermind... - [Cutting Costs And Maximising Efficiency: Why We Wish We’d Automated Sooner](https://thebusinesscatalyst.co.uk/cutting-costs-and-maximising-efficiency-why-we-wish-wed-automated-sooner/): Testimonial by Chris Lubas, Lubas Medical It was as though my business was split in two halves: the quality of... - [Efficient and Automated Systems for Building a Sales Business With Lisa Catto](https://thebusinesscatalyst.co.uk/efficient-and-automated-systems-for-building-a-sales-business-with-lisa-catto/): Click here to listen to this podcast episode About the episode: If you want to grow your sales business, implementing... - [Understanding Your Audience – The Art Of Selling Online Courses](https://thebusinesscatalyst.co.uk/understanding-your-audience/): A great conversation with John Ainsworth on his The Art Of Selling Online Courses podcast. We delved into the world... - [Jamie’s Story: How One Dental Practice Achieved A 400% Increase In Private Patients Using Automation](https://thebusinesscatalyst.co.uk/jamies-story-how-one-dental-practice-achieved-a-400-increase-in-private-patients-using-automation/): Testimonial by Jamie Wood, East Midlands Orthodontics When I first began working with my father’s orthodontic practice in 2012, I... - [The Ultimate Revival: How To Improve Your Email Reputation And Reactivate Cold Leads](https://thebusinesscatalyst.co.uk/the-ultimate-revival-how-to-improve-your-email-reputation-and-reactivate-cold-leads/): Many of us are familiar with this dance: leads and contacts send in enquiries, show an interest in our products... - [De-Stress Your Business Podcast](https://thebusinesscatalyst.co.uk/de-stress-your-business-podcast/): Great conversation with Alexis Kingsbury (fellow Ultimate Entrepreneur Finalist), the found of www. airmanual. co (systemising getting your processes written,... - [5 Ways To Make The Most Out Of Working With An Automation Expert](https://thebusinesscatalyst.co.uk/5-ways-to-make-the-most-out-of-working-with-an-automation-expert/): Reaching a plateau in our business can make us feel stagnant, panicked, and unproductive. Everything we’re doing may be working,... - [Redbeard Radio – Humanness and Value Alignment in the age of AI](https://thebusinesscatalyst.co.uk/redbeard-radio-humanness-and-value-alignement-in-the-age-of-ai/): Redbeard Radio – Humanness and Value Alignment in the age of AI It’s always great catting with Brian Keith from... - [Chatbots And Live Chats: Everything You Need To Know For Business Success](https://thebusinesscatalyst.co.uk/chatbots-and-live-chats-everything-you-need-to-know-for-business-success/): Guest article by Adam Smith, EnquiryBot The evolution of live chats and chatbots has happened quickly over the last ten... - [Simple Vs. Complex: How To Identify The Perfect Integration Software For Your Business](https://thebusinesscatalyst.co.uk/simple-vs-complex-how-to-identify-the-perfect-integration-software-for-your-business/): Low-code/no-code automation is accelerating the accessibility of automation, allowing businesses to build and deploy automated processes with little or no... - [What Amazon, Uber, Tesla And Netflix Can Teach Us About Successful Automations](https://thebusinesscatalyst.co.uk/what-amazon-uber-tesla-and-netflix-can-teach-us-about-successful-automations/): Businesses that use automations properly benefit from a whole host of advantages including: better communication with prospects and customers, streamlined... - [Automation Simplified: The Best Software Out There And How To Use It](https://thebusinesscatalyst.co.uk/automation-simplified-the-best-software-out-there-and-how-to-use-it/): Those of us who have raised children will be familiar with the haphazard approach they take to building Lego®: smashing... - [The Ultimate Coach Podcast](https://thebusinesscatalyst.co.uk/the-ultimate-coach-podcast/): Living into your document... . what does that even mean? Well, in the world of Steve Hardison, the Ultimate Coach... - [How To Build A Better Human Connection With Automation Tools](https://thebusinesscatalyst.co.uk/how-to-build-a-better-human-connection-with-automation-tools/): People aren’t easily fooled. It’s very obvious when an email is an auto response, or a customer service advisor is... - [Content Untapped](https://thebusinesscatalyst.co.uk/content-untapped/): I joined Ivan from Write Business Results to talk about the importance of automation and content. Ivan, Georgia and the... - [Life On Air](https://thebusinesscatalyst.co.uk/life-on-air/): Life on Air A truly inspiring conversation with Jason Wojo and Polish Pete! We dove dep into how becoming a... - [Just Because You Can, Doesn’t Mean You Should: Beware Of These 4 Automation Mistakes](https://thebusinesscatalyst.co.uk/just-because-you-can-doesnt-mean-you-should-beware-of-these-4-automation-mistakes/): By Lisa Catto Like Jurassic Park, businesses can fall into the trap of making some easily avoidable mistakes that could... - [How Automation Can Help You Close Treatment Plans In Your Dental Practice](https://thebusinesscatalyst.co.uk/how-automation-can-help-you-close-treatment-plans-in-your-dental-practice/): Do you find that getting a lead over the line and turning them from a prospect to a patient is... - [Why Knowing Your Values Is So Important If You Want To Hire A-Players, By Catherine Rooney](https://thebusinesscatalyst.co.uk/why-knowing-your-values-is-so-important-if-you-want-to-hire-a-players-by-catherine-rooney/): Finding A-Players is not a quick process, and nor should it be. It requires real effort, but the payoff is... - [Two Reds are Better than One](https://thebusinesscatalyst.co.uk/two-reds-are-better-than-one/): Listen To The Podcast Here A conversation with Chris Barrow (Coach Barrow from Extreme Business 100) and Ashley Latter as... - [How Sprints Can Create Focus, Clarity And Alignment In Your Business, By Tiffany Bridges](https://thebusinesscatalyst.co.uk/how-sprints-can-create-focus-clarity-and-alignment-in-your-business-by-tiffany-bridges/): Have you ever spent weeks coming up with a foolproof plan, only to see it all fall apart when it... - [How Great Content Can Create A More Compelling Customer Journey For Your Business, By Tiffany Bridges](https://thebusinesscatalyst.co.uk/how-great-content-can-create-a-more-compelling-customer-journey-for-your-business-by-tiffany-bridges/): What do businesses get wrong about the content journey? We look at thinking of your content strategy as the map... - [5 Signs That You’ve Got A Leak In Your Customer Journey – And How To Plug It](https://thebusinesscatalyst.co.uk/5-signs-that-youve-got-a-leak-in-your-customer-journey-and-how-to-plug-it/): Everyone’s sales funnel is unique to their business, but there are common parts of the process where the risk of... - [Accidental Entrepreneur? How to Stop Your Business Plateauing](https://thebusinesscatalyst.co.uk/accidental-entrepreneur-how-to-stop-your-business-plateauing/): If you’ve got passion, talent and a solid business proposition, it’s definitely possible to get through the first phase of... - [How Automation Can Help Recession-Proof Your Business](https://thebusinesscatalyst.co.uk/how-automation-can-help-recession-proof-your-business/): In a recession, businesses need to do everything they can to cut costs and tighten their belts. Can you afford... - [Why Your Ideal Customer Journey Needs To Be Tailor Made For Your Business](https://thebusinesscatalyst.co.uk/why-your-ideal-customer-journey-needs-to-be-tailor-made-for-your-business/): I’ve spoken before about the concept of an Ideal Customer Journey – a system for mapping out a customer’s entire... - [How To Find – And Fix – Points Of Failure In Your Business](https://thebusinesscatalyst.co.uk/how-to-find-and-fix-points-of-failure-in-your-business/): When something goes wrong in a business (as it is likely to in any business) a smart leader will always... - [How Lifecycle Reporting With The Business Catalyst Helps You Measure the Value of Your Marketing Spend, by Fred Fitzgerald](https://thebusinesscatalyst.co.uk/how-lifecycle-reporting-with-the-business-catalyst-helps-you-measure-the-value-of-your-marketing-spend-by-fred-fitzgerald/): There’s a famous saying in the advertising trade, “I know that half of my marketing spend is wasted, I just... - [How the Ideal Patient Journey Helps Practice Owners Get More Out Of Every Lead](https://thebusinesscatalyst.co.uk/how-the-ideal-patient-journey-helps-practice-owners-get-more-out-of-every-lead/): It’s one of the most important decisions facing business owners, healthcare professionals and practice owners today: which software should I... - [What LEGOⓇ Teaches Us About Business Automation](https://thebusinesscatalyst.co.uk/what-lego-teaches-us-about-business-automation/): This week’s blog is inspired by the “LEGOⓇ Principle”, a concept developed by Brad Martineau at Sixth Division. It’s a... - [Podcasts](https://thebusinesscatalyst.co.uk/podcasts/): Make It Happen Mondays • August 15, 2022 Make It Happen Mondays with John Barrows Listen to the Podcast Lisa... - [Make It Happen Mondays](https://thebusinesscatalyst.co.uk/make-it-happen-mondays/): Make It Happen Mondays with John Barrows Listen to the Podcast Lisa Catto caught John’s attention with her self proclaimed... - [The 4 Biggest Marketing Mistakes Practice Owners Are Making, And How To Fix Them](https://thebusinesscatalyst.co.uk/the-4-biggest-marketing-mistakes-practice-owners-are-making-and-how-to-fix-them/): As anyone working in the private healthcare sector will confirm, practice owners have an extremely difficult job. You need to... - [6 Important Lessons From My Journey To Entrepreneurial Success](https://thebusinesscatalyst.co.uk/6-important-lessons-to-entrepreneurial-success/): 6 Important Lessons From My Journey to Entrepreneurial Success The last year has been a huge one for The Business... - [Why Entrepreneurs Need to Take More Time Off](https://thebusinesscatalyst.co.uk/why-entrepreneurs-need-to-take-more-time-off/): Why Entrepreneurs Need to Take More Time Off – And How To Do It Without Panicking Letting go of total... - [Increase Email Deliverability & Open Rates, Automate More with the Online Course Show’s Jacques Hopkins](https://thebusinesscatalyst.co.uk/increase-email-deliverability-open-rates-automate-more-with-the-online-course-shows-jacques-hopkins/): Increase Email Deliverability & Open Rates, Automate More with the Online Course Show’s Jacques Hopkins Listen to the Podcast Jacques... - [The Power of Activity and Status Reporting](https://thebusinesscatalyst.co.uk/the-power-of-activity-and-status-reporting/): "Understanding where your leads are hanging out in your sales funnel, and knowing how to manage them at each of... - [What Every Small Business Owner Needs To Know About Email Segmentation](https://thebusinesscatalyst.co.uk/email-segmentation/): “Email segmentation is the process of identifying subgroups in your email list so that you can create a specifically tailored... - [What is Lifecycle Marketing?](https://thebusinesscatalyst.co.uk/lifecycle-marketing/): Lifecycle marketing is a strategic framework that a business can use to positively influence customer behaviour as a customer moves... - [How Business Owners Can Really Find Their Ideal Clients](https://thebusinesscatalyst.co.uk/how-to-find-your-ideal-client/): A significant chunk of service-based small business owners find themselves spending too much time with the wrong type of clients,... - [Mastermind – The Secret of Our Success](https://thebusinesscatalyst.co.uk/mastermind-the-secret-of-our-success/): In June 2021, Lisa Catto was a finalist in the Ultimate Entrepreneur competition. - [How to choose and leverage a niche](https://thebusinesscatalyst.co.uk/how-to-choose-and-leverage-a-niche/): How to choose and leverage a niche Listen to the Podcast https://youtu. be/pthE5uvUwHI In this podcast from Dan Bradbury, Lisa... - [Clickbait](https://thebusinesscatalyst.co.uk/clickbait/): What is Clickbait? Clickbait, in terms of marketing email – is when you are sending an email specifically to get... - [Whitelisting emails and domain reputation](https://thebusinesscatalyst.co.uk/whitelisting-emails-and-domain-reputation/): What is Whitelisting and why is it important? Whitelisting is when you add an email address to an approved sender... - [Design and Implement Your Ideal Customer Journey – 26/10/2021](https://thebusinesscatalyst.co.uk/design-and-implement-your-ideal-customer-journey-26-10-2021/): Increase Email Deliverability & Open Rates, Automate More with the Online Course Show’s Jacques Hopkins Listen to the Podcast Get... - [iOS 15 Updates - September 2021](https://thebusinesscatalyst.co.uk/ios15-updates-and-email-open-rates/): You can no longer rely on your email open rates as a marketing metric Since Apple’s iOS 15 update in... - [Marketing Process & Systems For Your Content With Georgia Kirke](https://thebusinesscatalyst.co.uk/marketing-process-systems-for-your-content-with-georgia-kirke/): Marketing Process & Systems For Your Content With Georgia Kirke Listen to the Podcast In this podcast Lisa talks with... - [How To Have More Profit In 90 Days Than In The Previous 12 Months with Dan Bradbury – 18 June 2021](https://thebusinesscatalyst.co.uk/how-to-have-more-profit-in-90-days-than-in-the-previous-12-months-with-dan-bradbury-18-june-2021/): How To Have More Profit In 90 Days Than In The Previous 12 Months with Dan Bradbury – 18 June... - [25 Things Every Small Business Should Automate - Amy Saunders](https://thebusinesscatalyst.co.uk/25-things-every-small-business-should-automate-amy-saunders/): Chapter 01: Introduction Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a salesperson who just left... - [The Business Catalyst, Keap And WB Trading – A Case Study](https://thebusinesscatalyst.co.uk/the-business-catalyst-keap-and-wb-trading-a-case-study/): Our vision and our mission is to create and implement amazing customer journeys for businesses so they can create amazing... - [The Perfect Customer Journey with Dan Bradbury – 21st April 2021](https://thebusinesscatalyst.co.uk/the-perfect-customer-journey-with-dan-bradbury-21st-april-2021/): The Perfect Customer Journey with Dan Bradbury – 21st April 2021 Listen to the Podcast I am joined by Dan... - [How to Find and Regain your Freedom as an Entrepreneur with Dan Woerheide – 11/02/2021](https://thebusinesscatalyst.co.uk/how-to-find-and-regain-your-freedom-as-an-entrepreneur-with-dan-woerheide-11-02-2021/): How to Find and Regain your Freedom as an Entrepreneur with Dan Woerheide – 11/02/2021 Listen to the podcast Did... - [Arsenio’s ESL Podcast (23 December 2020)](https://thebusinesscatalyst.co.uk/arsenios-esl-podcast-23-december-2020/): The Perfect Customer Journey with Dan Bradbury – 21st April 2021 In this podcast with Arsenio Buck, I discuss business... - [Riding The Storm](https://thebusinesscatalyst.co.uk/riding-the-storm/): In March 2020 when Covid hit – The Perfect Workout (the world’s largest individually owned personal training company) found that... - [How to Update your Virtual Zoom Background](https://thebusinesscatalyst.co.uk/ho-to-update-your-virtual-zoom-background/): We’re loving the background feature on Zoom where you can update the virtual background – it’s really simple too, whether... - [{Public Announcement} Getting your Emails into the Inbox](https://thebusinesscatalyst.co.uk/email-deliverability/): If you send marketing emails – and you actually want them to land in the inbox – then this for... - [Meetings! - what a waste of time!](https://thebusinesscatalyst.co.uk/meetings-what-a-waste-of-time/): Just to clarify ‘networking’ meetings are never a waste of time. But it may feel that internal company meetings can... - [GDPR in less than 7 minutes (Overview)](https://thebusinesscatalyst.co.uk/gdpr-in-7-minutes-overview/): Click To Download Data Uses & Flow Document Click for GDPR Workshop Click To Download Data Uses & Flow Document... - [Communicate how they want to be communicated to, not how you want to be communicated too…](https://thebusinesscatalyst.co.uk/communication/): I used to think it was not what I said – it’s what you heard! Now I know I’m responsible... - [How To Hire The Right Team To Grow Your Business With Casey Graham (7-Figure CEO Podcast) (16 April 2018)](https://thebusinesscatalyst.co.uk/how-to-hire-the-right-team-to-grow-your-business-with-casey-graham-7-figure-ceo-podcast-16-april-2018/): How To Hire The Right Team To Grow Your Business With Casey Graham (7-Figure CEO Podcast) (16 April 2018) Listen... - [Progress is Happiness - Black Box Thinking to learn, evolve and just be better!](https://thebusinesscatalyst.co.uk/progress-is-happiness/): Continued business and personal development in my opinion is essential for progress. 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Their clients rely on streamlined systems to manage operations, marketing, and client engagement effectively. The ChallengeWith a rapidly growing user base of gym owners and fitness professionals, NPE faced several challenges:Scalable User Support: Providing consistent, high-quality support to 250+ gym owners with varying technical needs. Efficient Onboarding: Ensuring new users could quickly understand and utilize the system to grow their businesses. Continuous Improvement: Adapting and improving the system regularly to meet evolving client needs. The Business Catalyst SolutionThe Business Catalyst partnered with NPE to deliver a comprehensive solution that addressed these challenges:Bespoke, Scalable System Design & Build: We designed and built a bespoke system rooted in our foundational system build principles, ensuring scalability and adaptability as NPE's client base grew. AI Chatbot & Live Support Integration: To manage ongoing support needs, we implemented an AI chatbot for instant responses and a live ticketing system ensuring responses within one working day. This hybrid support model allowed for scalable yet personalized service. User Onboarding: We created and managed an effective onboarding process, enabling gym owners and fitness professionals to integrate the system seamlessly into their operations. Monthly System Iteration & Releases: Through monthly collaboration with NPE, we continuously refined and enhanced the system, delivering new features and improvements through regular system releases to adapt to user feedback and evolving business requirements. ResultsImproved User Experience: NPE's clients experienced... --- - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://thebusinesscatalyst.co.uk/in-a-nutshell/ Optimizing Every Client Touchpoint, Automatically. About Us Business Automation ArchitectsWe design and implement automated systems that help businesses scale effortlessly and generate Minimal Effort Recurring Revenue (MeRR). 30+ years of experience 200+ clients served Thousands of automations deployed Who We Help Business Owners For entrepreneurs seeking control, predictability, and scalability through automation. Eliminate manual bottlenecks Optimize every client interaction Scale without hiring more staff Audience Owners & Agencies For audience-driven businesses seeking Minimal Effort Recurring Revenue (MeRR). Monetize your audience effortlessly Deliver turnkey offers without added workload Scale profits without scaling complexity Our Services For Business Owners Client Control System – Capture leads, convert clients, and create brand advocates. Automation Strategy Design – Custom-built systems for seamless client journeys. Process Optimization – Streamline operations for efficiency and growth. For Audience Owners & Agencies Turnkey MeRR Solutions – Monetize your audience without lifting a finger. White-Label Automation – Offer automation services under your brand. Affiliate & Referral Programs – Earn ongoing revenue by partnering with us. Our Process For Business Owners MAP → BUILD → LAUNCH Map the Journey – 3 stages, 9 sections, 54 checkpoints. Assess & Plan – Identify friction, failure, and opportunities. Playbook Creation – Clear, step-by-step implementation plan. Build, Test & Launch – Controlled rollout with full client approval. For Audience Owners & Agencies DESIGN → DRIVE → DELEGATE Design the automated system together. Drive traffic to high-converting offers. Delegate all operations to us—we manage everything. Why Choose Us? For Business Owners (FAST Framework): Financials – Full... --- - Published: 2024-11-20 - Modified: 2024-11-20 - URL: https://thebusinesscatalyst.co.uk/thank-you-youre-registered/ Thanks You have a confirmation mail in your inbox - if not let me know lisa@thebusinesscatalyst. co. uk See you on 26th November 10 am PT | 1 pm ET | 6 pm UK Don't forget to add to your calendar have you joined the Inner Circle Group on Facebook? --- - Published: 2024-11-09 - Modified: 2024-11-09 - URL: https://thebusinesscatalyst.co.uk/highlevel-certified-admin-uk-highlevel-expert-marketing-automation-lisacatto/ Unlocking Email Engagement: A High Level Expert's Guide As a High Level certified admin based in the UK, I've seen firsthand how crucial email engagement tracking is for businesses. It's not just about sending emails; it's about understanding how your audience interacts with them. At The Business Catalyst we are here to share some insights on how you can leverage High Level to track email engagement effectively. Firstly, it's important to understand why we need to track email engagement. Email engagement tracking is a powerful tool for two main reasons: Re-engaging dormant contacts Identifying hot leads By monitoring opens, clicks, and the age of contacts in your system, you can tailor your approach and maximize your marketing efforts. An approach like HighLevel is used as a strategy, which involves five workflows and approximately 20 tags. These work together to track engagement based on opens, clicks, and how long a contact has been in your system. The system considers a contact engaged if they've opted in within the last 14 days or clicked or opened an email within the previous 90 days. Alongside this, it's extremely important to understand the workflows; Email Engagement Contact AgeThis workflow tracks how long a contact has been in your system. It applies tags at various intervals (7 days, 7-30 days, 30-60 days, etc. ) up to 120 days. This gives you a clear picture of your contact's lifecycle. Tracking Opens and 3. ClicksThese two workflows are identical in structure but differ in their triggers. They... --- - Published: 2024-06-26 - Modified: 2025-03-31 - URL: https://thebusinesscatalyst.co.uk/get-the-social-advantage/ Get the Social Advantage: How to Create Content for Your Personal Brand at Scale Build A Personal Brand on Social Media to Effectively Market Yourself and Your Business Get the Recording When it comes to building a personal brand, many people look at what's required to plan, create, and post social media content consistently and they run for the hills. It’s incredibly time-consuming, and the trends and requirements of each social platform are ever-changing. When you're running or leading a business, you cannot afford to waste a single second. Time is money. Don't Let Content Creation Overwhelm You! In our upcoming workshop, Jack Longman, MD of Social Advantage, will teach you how to create content for your personal brand at scale. This workshop is designed to help you:Reduce time, confusion, and friction around creating content for your personal brand. Create a system for producing authentic and effective content. Understand what works for your personal brand. Get the Recording During this workshop, we will cover: Working out your 'WHY' - Discover the core reason behind your personal brand and how to communicate it effectively to your audience. Understanding Your Platform - Identify which social platforms your target market frequents and why. Leverage this knowledge to maximize your reach and engagement. Content Multiplication - Learn how to create over 30 pieces of content from a single idea. Turn one concept into a content powerhouse to keep your brand active and relevant. Why Attend? By attending this workshop, you'll gain practical, actionable insights... --- - Published: 2024-03-08 - Modified: 2024-04-04 - URL: https://thebusinesscatalyst.co.uk/uncover-the-gold-in-your-google-ads-account/ Uncover the Gold In Your Google Ads Account Transform Your Google Ads Success and Unearth the Hidden Master Metrics Get The Recording This workshop will help you to gain clarity on the effectiveness of your Google Ads tracking. Discover and uncover elusive pockets of opportunity, and distinguish between metrics that matter and those that merely flatter. This comprehensive session will empower you in how to:Navigate your Google Ad conversionsDiscern the nuances between keywords and search termsHarness the untapped insights within the Search Term ReportLearn to tailor metrics like ROAS, CPA, CTR, and CPC to your business objectives, while discerning what truly defines a 'good' metric. Get the Recording During this workshop, we will cover: Visibility on Tracking: Is What You're Doing Working? Finding The Hidden Gold: Where Should You Be Looking? Useful Metrics vs Vanity Metrics: What Should You Be Measuring? Dive into Google Ad conversion actions Understand the difference between keywords and search terms Uncover the gold in the Search Term Report Define which metrics fit your business typeDetermine what makes a metric ‘good’ Get the Recording Your Hosts Lisa CattoLisa is acknowledged as a thought leader in the field of business growth using automation for small business, having won multiple awards. Having been a business owner since the early 1990’s she has a broad experience and expertise in both business and marketing. An early adopter of digital marketing in the days of dial up modems, Lisa worked with large FMCG and bluechip brands such as adidas, Unilever, Kelloggs,... --- - Published: 2024-02-10 - Modified: 2025-05-02 - URL: https://thebusinesscatalyst.co.uk/automation-engineer/ Automation Engineer (Virtual Position) The Business Catalyst is a multi-award-winning automation consultancy and one of the UK’s leading independent experts in business automation. We specialise in designing and implementing the Ideal Customer Journey - helping businesses seamlessly guide their customers from prospect to raving fan. Our mission is to empower business owners by streamlining operations, automating workflows, and optimising systems - so they can save time, stay organised, and grow their sales. From capturing leads and nurturing them through the sales pipeline to delivering exceptional products and services, we help businesses create a seamless, scalable customer experience. We know that many business owners excel at their craft, trade, or profession, but often struggle with the complexities of running and scaling a business - that’s where we thrive. Our expertise lies in reviewing, optimising, and automating processes, allowing businesses to operate more efficiently and effectively. Our team works remotely from all over the world, and there’s no relocation required. For this role, we’re looking for someone who can work UK time zone hours, but you can live and work from anywhere-just like many of our team members! As we expand, we’re looking for an Automation Engineer to build and maintain smooth, no-code automation systems that keep things running effortlessly. You’re a sharp, tech-minded troubleshooter who thrives on solving problems and making life easier for others. This is how we do it We have strong company values by which we all follow: We deliver maximum impact to our clients. We walk our... --- - Published: 2023-11-16 - Modified: 2023-12-21 - URL: https://thebusinesscatalyst.co.uk/community-engagement-framework-revealed/ Community Engagement Framework Revealed Get the Recording Covering the 3 pillars of a well-designed community that drives member-led engagement and meaningful connections between your members. We'll dive deep so you can walk away with actionable material that will increase engagement immediately. Get the Recording During this workshop, you will learn: The exact framework to drive meaningful, member-led engagement in your community. A fully crafted 'Objective Statement' to spark conversations in your community! How to turn your community from a 'you talking at them' platform, to a 'they connect with each other' platform. Want to turn your group into a tight-knit family of happy promoters? Well here's the secret... It takes a lot more than great content to activate your community. Join this super fun webinar where Jade will show you how to design a bustling, engaged community that creates RAVING FANS and a BIG IMPACT for your brand! Get the Recording Your Hosts Lisa CattoLisa is acknowledged as a thought leader in the field of business growth using automation for small business, having won multiple awards. Having been a business owner since the early 1990’s she has a broad experience and expertise in both business and marketing. An early adopter of digital marketing in the days of dial up modems, Lisa worked with large FMCG and bluechip brands such as adidas, Unilever, Kelloggs, Quaker, Ferroro Roche, Nestlé, McVitie’s (to name a few) in either placing them 3rd party promotional software (computer games) or making software for promotional use (on pack... --- - Published: 2023-10-12 - Modified: 2023-11-30 - URL: https://thebusinesscatalyst.co.uk/linkthority/ Linkthority: How to connect and sell high-ticket services with LinkedIn Learn about ''The C4 Method'' - a cutting-edge approach to selling high-ticket products and services. Get the Recording For astute business owners and professionals who’d like to sell more high-ticket products or services - powered by LinkedIn in the weeks and months ahead. Come network, listen and learn from John Bellamy, Founder & CEO - Direct MSGing as he shares “The C4 Method” an advanced sales method for selling high-ticket products & services. Get the Recording During this workshop, you will learn: How To Write A Lead Generating LinkedIn Profile - One that instantly captures the attention of your prospects! Revealed: The C4 MethodTM An advanced marketing and sales method for selling high-ticket products and services! How To Create A Predictable Marketing and Sales Engine: Powered by LinkedIn and Infusionsoft by Keap. Proven to generate an influx of leads, conversations and sales via LinkedIn for his high-paying clientsaround the globe - by attending this session you’ll discover how to:CONNECT: With more of your ideal future clients, more often... Grow your highly targeted database FAST! COMMUNICATE: Consistently distribute spellbinding, sort after content your connections love... Expand yourinfluence with EASE! CONVERT: More quality sales conversations into cash... Add extra zeros to your bank account without thefear of being "sleazy". CULTIVATE: Strong, longer-lasting relationships with your connections and high-paying clients and partners... PLUS gain more referrals! Get the Recording Your Hosts Lisa CattoLisa is acknowledged as a thought leader in the field of... --- - Published: 2023-06-30 - Modified: 2023-11-09 - URL: https://thebusinesscatalyst.co.uk/unlock-the-revolutionary-power-of-ai-in-your-business/ Unlock the Revolutionary Power of AI in Your Business Live Workshop: Harnessing ChatGPT for Exponential Business GrowthGet Ready to Revolutionize Your Business Strategy with AI Get The Recording Are you ready to rewrite the rules of success for your business? Are you prepared to capitalize on the potential of AI, transforming the way you operate, and setting a new standard in your industry? Welcome to a game-changing, 90-minute workshop where you will discover how to fully integrate and optimize ChatGPT within your business landscape. This intensive session is your opportunity to dive deep into the world of AI with me, your dedicated guide. We will explore compelling use cases, understand the art of priming with accuracy and nuance, and master the technique of creating effective prompts to save you and your team valuable time. Get The Recording During this workshop, you will learn: The Dynamics of ChatGPT: Understand the intricacies of ChatGPT, the AI model designed to maximize output and efficiency within your business operations. Practical AI Use Cases: Gain insight into real-life examples of how AI can serve as the rocket fuel propelling your business to new heights. The Art of 'Priming' ChatGPT: Learn how to prime ChatGPT using your unique business frameworks, models, and parameters, customizing the AI to your specific needs. Mastering Expert Prompts: Discover the secrets behind crafting effective prompts that expedite processes and bolster productivity across your team. At the end of this transformative workshop, you'll have in your hands a toolset that brings the... --- - Published: 2023-06-09 - Modified: 2023-09-13 - URL: https://thebusinesscatalyst.co.uk/thanks-new/ Thanks ! If this is the first time we've emailed you, chances are that our mail didn't make it to your inbox (ironic we know) ... so if you could ... . Head over to your Emails Find the email with your download - if it's in your junk/spam or promotional folder please move it to the inbox and whitelist us Click to download your document ~ You're all done ~ --- - Published: 2023-06-09 - Modified: 2023-10-16 - URL: https://thebusinesscatalyst.co.uk/the-science-of-getting-in-the-inbox-new/ The Science of Getting in the Inbox. How to ensure the emails you’re sending to your list are hitting the Inbox and not ending up in the Junk/Spam folder. Download © The Business Catalyst --- - Published: 2023-06-09 - Modified: 2023-08-23 - URL: https://thebusinesscatalyst.co.uk/email-marketing-framework-new/ Email Marketing FrameworkBest practices, subject lines, Guidelines and copy strategy to get your emails in the inbox and converting DOWNLOAD © The Business Catalyst --- - Published: 2023-04-11 - Modified: 2023-09-15 - URL: https://thebusinesscatalyst.co.uk/thank-you-testimonial/ Thank You We really appreciate you agreeing to give us a testimonial. We will be in touch shortly to get you booked in! Facebook Linkedin Instagram --- - Published: 2023-01-29 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/managershub/ Thank you for joining me at the Manager's Hub February 2023. Let's get on a call where I can walk you through how you can save time using automation  Save Time and Get Organised Come and Find Lisa on SocialBlogs, Instagram, LinkedIn, FacebookCome and find me Get the downloads When you click on the button above you'll get an email withDelegate to Elevate exercise and theSOP checklistVideo of Ope SodeindeVideo of questions asked and answered with another dentist (in Canada)A link to book straight into my calendar so we can chat. Learn More about the Ideal Patient Journeywww. idealpatientjourney. com Learn More Smile Viewerwww. smile-viewer. com Learn More Life Cycle Reportingwww. lifecyclereporting. com --- - Published: 2023-01-25 - Modified: 2025-05-17 - URL: https://thebusinesscatalyst.co.uk/vision-mission-core-values/ Vision Mission & Core Values Discover how you can create a significant impact this year without having to sacrifice your personal lifeA complimentary workshop that will walk you through, step by step, how you can make your vision a reality and make sure that every action you take is worth it. Get the Recording Did 2022 live up to your expectations? are you fed up with experiencing overwhelm and disappointment. Do you want to be sure to not put that year on a rinse and repeat? Does it sometimes feel like you're running enthusiastically in the wrong direction? Even though you've only just taken a few steps into the year are you already feeling burned out? Did you, in fact, smash last year and now you're at a loss for what to do next and find that you're bored? Trust me you're far from alone! This is why we've been inspired to create a workshop where you can create the direction you need and create the impact you desire anywhere in your life and business. Get the Recording At this workshop, you'll get clarity on how to Creating and aligning your values purpose Creating and shape power vision for your business and your life You can take complete control over your results this year. Create the strategy so you can get exactly what you want Get out of your own way By the end of this workshop you will walk away with your fool proof lift off plan Get the... --- - Published: 2022-10-24 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/ipj-feature/ Ideal Patient Journey Features Communications & MarketingThe Ideal Patient JourneyIdeal Patient Journey LITE ChatbotWhatsapp BotFacebook MessengerInstagram MessengerCentralised 2 way Omnichannel (Facebook/Insta/SMS/Whatsapp)Automated conversation flow (customisable)Sales Pipeline visibilityInbound SMSOutbound SMSWhatsapp AutorespondersSMS AutoresponderEmail AutoresponderEmail BroadcastsUnlimited Treatment Email Nurtures (Treatment or Event specific)Native Webforms/WebcaptureNative Landing PagesConnection/Integration to webforms and landing pagesFacebook lead captureGoogle Ads lead captureReview RequestsFeedback SurveysUnlimited lead sourcesUnlimited Integrations (ClickFunnels, Leadpages, Facebook Leadforms, chatbots etc) Reporting - full suite as per Ideal Patient JourneyIDEAL PATIENT JOURNEY LITE Multi site (reporting)Lead ReportingCampaign Specific reportingKeyword reportingLead Velocity reporting (from lead to paying patient)Sales Pipeline Reporting (where are my leads now in the system? )Google Analytics ReportingWeb AnalyticsEnquiry & Follow up DashboardsCustomisable DashboardsCashflow forecasts (Based on Treatment plans sent) Operations & Staff TrainingIdeal Patient JourneyIDEAL PATIENT JOURNEY LITE Task and contact overview Workflow PipelineAutomated Sales Pipeline managmentEnquiry and Follow up tasksLead Management SystemFull CRMLead Capture, Management and Treatment NurtureSegmentation (who is interested in what and where did they come from)Centralised patient/contact dataTreatment Plan (Quote) TrackingPatient Management Software Integration *Staff Training portalFace 2 Face TrainingPractice owner Business & Marketing SupportGDP referral systemSmile Capture (photos) & Follow up (Smileviewer)Fully customisableUp to 3 sitesGdpr compliant Gdpr documentation Smile viewerDone for you setupConnect to pms * Subject to PMSUser permissionSyncs email with Microsoft and GmailTrack engagment with emails (opens/clicked)Tap Note integration (coming soon) --- - Published: 2022-09-26 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/ipj-features/ Ideal Patient Journey Features Please note that the features listed were at the time of this page being published and may have varied. Please check with respective software providors to ensure you have the latest and most up to date information Communications & MarketingIdeal Patient JourneyChatbotDengro ChatbotWhatsapp BotFacebook MessengerInstagram MessengerSales Pipeline visibilityAutomated conversation flow (customisable)Centralised 2 way Omnichannel (Facebook/Insta/SMS/Whatsapp)Inbound SMSOutbound SMSAuto responders (sms/email/Whatsapp)Email BroadcastsUnlimited Treatment Email Nurtures (Treatment or Event specific) additional chargeNative Webforms/WebcaptureConnection/Integration to webforms and landing pagesFacebook lead captureGoogle Ads lead captureReview RequestsFeedback SurveysUnlimited lead sourcesUnlimted Integrations (ClickFunnels, Leadpages, Facebook Leadforms, chatbots etc) ReportingIdeal Patient JourneyChatbotDengro Multi site (reporting)Lead ReportingCampaign Specific reportingKeyword reportingLead Velocity reporting (from lead to paying patient)Sales Pipeline Reporting (where are my leads now in the system? )Google Analytics ReportingWeb AnalyticsEnquiry & Follow up DashboardsCustomisable DashboardsCashflow forecasts (Based on Treatment plans sent) Operations & Staff TrainingIdeal Patient JourneyChatbotDengro Task and contact overview Workflow PipelineAutomated Sales Pipeline managmentEnquiry tasksLead Management SystemFull CRMLead Capture, Management and NurtureSegmentation (who is interested in what and where did they come from)Centralised patient/contact dataTreatment Plan (Quote) TrackingSmile Capture (photos) & Follow upChat bot onlyPatient Management Software IntegrationStaff Training portalFace 2 Face TrainingPractice owner Business & Marketing SupportGDP referral systemFully customisableUp to 3 sitesWith additional chargeGdpr compliant Gdpr documentation Smile viewerDone for you setupConnect to pmsUser permissionSyncs email with Microsoft and GmailTrack engagment with emails (opened/clicked) --- - Published: 2022-09-18 - Modified: 2025-09-03 - URL: https://thebusinesscatalyst.co.uk/speaker/ Lisa Catto Automation Architect & SaaSpreneur Delivering Scalable Systems for Agencies & Business Owners Lisa Catto is an automation architect and SaaSpreneur on a mission: she builds systems that let agencies and business owners work smarter, not harder. She is acknowledged as a thought leader in the field of business growth using automation for small business, having won multiple awards. Having been a business owner since the early 1990's she has a broad experience and expertise in both business and marketing. Her legacy story is one that fascinates audiences. An early adopter of digital marketing in the days of dial up modems, Lisa worked with large FMCG and bluechip brands such as adidas, Unilever, Kelloggs, Quaker, Ferroro Roche, Nestlé, McVitie's (to name a few) in either placing them 3rd party promotional software (computer games) or making software for promotional use (on pack / in pack offers). Responsible for placing the adidas ball in EA's Fifa Soccer and the multitudes of brands in Sony's Gran Turismo are just a sample of the kind of the cutting edge innovation that contributes to her story. Book a Call with Lisa Email Lisa Linkedin https://youtu. be/ZNT-47tj-Nchttps://youtu. be/q40aSq3nDi8https://youtu. be/RNAxQ435i1Ehttps://youtu. be/lW5ceL_6-WMhttps://youtu. be/ThRpQluSkQ8 Since returning to the UK in 2011 after 'retiring' in her mid thirties to the South of France to raise her young family, her focus has been on supporting SMEs in streamlining their processes and leveraging automation. Lisa delivers talks, workshops and trainings to both live and online audiences, and is interviewed as a... --- - Published: 2022-08-08 - Modified: 2024-07-13 - URL: https://thebusinesscatalyst.co.uk/newcall/ If the form below doesn't load, please click here --- - Published: 2022-08-03 - Modified: 2024-09-02 - URL: https://thebusinesscatalyst.co.uk/reporting/ Do you lack accessibility and clarity on your marketing data? Book A Demo Lifecycle Reports that are simple and dynamic Stop making dumb business decisions that aren’t data driven, that are costing you THOUSANDS every month Activity ReportingGiving you clarity on how much you're spending on each channel and campaignFilters so you can decide what is meaningful for youDateChannelFunnelSee how long it takes to move from lead to paying customer Stop Guessing! Determine the reports that YOU needKnow exactly where the leads are hanging out right now in your funnels with Status ReportingIncrease your conversion and Accelerate Growth Book a Demo Have all your reports accessible in one place " The level of detail tracking ads here and all on one page is really well thought out. Huge time saver over manually searching for it. Excellent product. " Jamie Wood East Midland Orthodontics 1 | Book A Call Discover how we will give you visibility on the data you need to make the right decisions 2 | We Setup Your App Leave the heavy lifting to us as we configure your app and customise your reports 3 | Effective Reporting Have instant visibility on the numbers you need to grow your business. The Basics up to 10,000 contacts £ 199 Monthly Lead Creation Reporting Lead Event Reporting Lead Status Reporting (pipeline) Book a Demo All prices are subject to VAT for UK entities Just the Job up to 25,000 contacts £ 299 Monthly Lead Creation Reporting Lead Event Reporting Lead... --- - Published: 2022-07-19 - Modified: 2025-03-13 - URL: https://thebusinesscatalyst.co.uk/welcome/ Welcome to The Business Catalyst Welcome to the team! We're excited to be working with you and to start automating your business - saving you time, growing your sales and keeping you organised. We've put together some useful information about how we work and what you can expect from us! Getting Started ONBOARDING FORMOur onboarding form collects key information to ensure we have what we need to get started and moving forward. If you haven't already completed this 5 minute process, please go here. It will help speed things up, but if you don't manage it, your coach will go through it with you on your first call. To complete it, you will need where relevant:Your LoginsYour LogoA google email that we can share files with (if you don't have a google account or you want to associate an existing email address you can see how to do this here)1PASSWORDWe NEVER share passwords via email! We use 1Password (a secure password repository) to store logins. We need passwords to be shared using the sharing service onetimesecret. com. No account is required, and the information you send is encrypted and will automatically expire after 7 days. Simply copy & paste your list of passwords: URL, Username + Password (for each credential)Share with us the passphrase that you create (so we can open it). Share the link which is created (you will be prompted on screen). We will transfer your credentials into our password repository. How We Work At The Business Catalyst,... --- - Published: 2022-07-15 - Modified: 2023-02-20 - URL: https://thebusinesscatalyst.co.uk/the-client-value-accelerator/ Transform Your Existing Content Into The Ultimate ‘Secret Sales Weapon’ So You Can Predictability Turn Leads Into Superfans & ‘Forever’ Clients! Stop The Hustle With Content That Continually Converts Confidently Increase Sales And Cash Flow If you’re looking for an easier way to dramatically increase your sales without constantly hustling for clients, look no further. You're amazing at what you do, but constantly switching between prospecting and client delivery can lead to cycles of boom and bust and poor cash flow. Acquiring the right clients is a time-consuming and costly process - leaving you in a frantic struggle to replace them when they leave. It’s stressful, exhausting, and can negatively impact your confidence. Growing your business shouldn’t be so hard! You’ve ALREADY done the hard work of bringing clients into your business, so it makes sense to increase their lifetime value which means they stay with you longer and spend more money, more often with you! If that sounds like a smarter approach to running your business, you’ll love my Client Value Accelerator™ - a done with you program designed to turn existing clients into superfans so they repeatedly buy from you. By focusing on increasing the lifetime value of your clients, you’ll automatically see a dramatic improvement in the predictability and stability of your cash flow without constantly chasing your tail to make ends meet. Content Re-Imagined - The NEW Way To Powerfully Retain Clients If you’re a prolific creator of content, then you need a more systematic way... --- - Published: 2022-07-15 - Modified: 2022-08-04 - URL: https://thebusinesscatalyst.co.uk/meet-the-team/ Meet The team I have been in marketing since 1995, when I was working with large FMCG brands like Kellogg's, Nestle, adidas, Coke, McVities, Sony. An exotic mix of Geek meets Marketing! Lisa Catto Hoping for the best but planning for the worst. I strategise the future growth of the company, whilst managing our risks and our performance along the way. Stephen Rooney A place for everything, and everything in its place! I keep the cogs turning, ensuring both staff and clients are moving forward and happy. Catherine Rooney I build slick systems for accountability and great user experience. We visualise data to show when things are working well, and when they're not. Fred FitzGerald A Business Automation Expert in Ontario, Canada. I’ve served more than 6000 current and prospective small business owners and navigate the startup and scale up phases of entrepreneurship. Cameron Tulloch I help entrepreneurs and professionals build high-quality courses, delivering maximum results to their audience, while also helping them automate the entire process as seamlessly as possible. Rick Sheninger I believe customers are the most important part of any business. I never give up until I get something right! Dharmesh Tanna I'm a Keap Specialist. I help clients build marketing and business process automations through the use of various marketing automation softwares. Ryan Cootauco I help simplify complex problems into simple solutions. Specialising in digital marketing, software development and blockchain. Pazbi Zavatzki I have 10 years of front end development experience and digital project management. Panos... --- - Published: 2022-04-04 - Modified: 2023-12-12 - URL: https://thebusinesscatalyst.co.uk/engage-with-lisa-2/ How to engage with Lisa Email Lisa Facebook Youtube Linkedin Instagram If you want to learn more about how Lisa can help you in your Business, Marketing or Automation Strategy, or have an overview of your Ideal Customer's Journey - then book-in 20-30 minutes. Book a Discovery Call For driven business owners who want to be in good company sharing business and marketing strategies to grow their business. Catalyst Inner Circle Facebook Group Catalyst Business Page Catalyst Business Page Catalyst Business Page Sign up to receive emails Learn More about The Ideal Patient Journey Learn More about Funnel in a Box Download Science of Getting in the Inbox --- - Published: 2022-04-04 - Modified: 2022-04-05 - URL: https://thebusinesscatalyst.co.uk/ttv/ Time to Value Matrix For coaches, consultants, training companies and e-learning businesses that rely on their content to deliver value. Take the mystery out of retaining clients and increasing average client value Get a practical framework you can use to easily grow your business. Provide continuous value, renewing clients, and upselling/ascending into your other programs Without understanding the exact value you create that relates to your ideal client’s goals and focusing on creating results within that value, it’s going to cost you big... → You will constantly be hustling for new clients → You will continue to question the value you provide → You will keep feeling like a “business imposter” → You will keep wondering why your clients “want a different perspective” or “want to take a break to implement” or ghost you You don’t have to fall for the industry line that you just need another offer or more leads. Join the Business Catalyst and get everything you need to scale your revenue and profit. Disconnect your time from the money you earn and leverage your expertise by: → Retaining more clients for longer → Converting more prospects to clients → Reducing attrition → Increasing engagement → Being known as someone who offers and delivers value → Being the guide your customers need  During this process, you will solidify your value buckets and get a clear plan on what you need to do and what your clients need to do to drive results they expect to get. Many... --- - Published: 2022-03-27 - Modified: 2023-09-15 - URL: https://thebusinesscatalyst.co.uk/thank-you-chubaccess/ Thank You The automation is 'doing its thing' - and in a few minutes you'll get an 'access' email from: The Business Catalyst As this is from CustomerHub, the chances are is that it's going to end up in your spam folder (We know! ! #facepalm). Please move it to the inbox and whitelist it! Once you get into the portal, let us know if there's any other courses that you'd like access to. And if you haven't made it over to the Catalyst Inner Circle Facebook group yet - here's the link Facebook Linkedin Instagram --- - Published: 2022-03-02 - Modified: 2024-07-13 - URL: https://thebusinesscatalyst.co.uk/ Create An Incredible Customer Experience Whilst Simplifying Your Business Processes We Take You From Stressed To Success With Automated Customer Journeys That Give You More Time, More Sales & Happier Customers! Book a Discovery Call Book a ‘Customer Journey Mapping Session’ Now It’s Time To Take Back Control Of Your Business If you’ve always wanted a faster, easier, stress-free way to grow your business and wow your customers, you’re in the right place. From generating the right leads and engaging them so they’re ready to buy, to encouraging customers to make more purchases more often - there’s a LOT that goes into growing a profitable business where both YOU and your customers are happy! Growth requires the right systems and processes in place - but if you don’t have any or your current systems are inefficient, it can leave you feeling stressed out and as if you’re being pulled in a million different directions. Worse, if you’re not actively engaging or creating consistently good experiences for your prospects and customers, you’ll lose out to the competition instead! Growing a successful business shouldn’t be so hard! That’s why we focus on creating a WOW experience for your customers while helping you take back control of your business and your life. Hi, I’m Lisa Catto And I’m Known As The Queen Of Automation. Over the last decade, my team and I have helped countless small businesses achieve freedom and growth by making them highly efficient AND customer-focused using my 3-step Freedom Catalyst™Method.... --- - Published: 2021-12-04 - Modified: 2023-09-13 - URL: https://thebusinesscatalyst.co.uk/thanks-email-on-the-way/ Thanks We've updated your details at our end :) The Automation is 'doing its thing'. It might take a minute or two - please keep an eye on your inbox and spam/junk folder It's sent from The Business Catalyst - Lisa@thebusinesscatatlyst. co. uk Don't forget to white list us. have you joined us in the Inner Circle Group on Facebook? --- - Published: 2021-10-01 - Modified: 2023-09-15 - URL: https://thebusinesscatalyst.co.uk/thank-you-for-your-feedback/ Thank You We really appreciate you taking the time to share your feedback! Facebook Linkedin Instagram --- - Published: 2021-09-16 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/slide-anything-popup-preview/ Your browser does not support the video tag. Alex Mogg Managing Director of Croydon Orthodontics “. . we now have a fully automated system allowing our prospects to be nurtured as soon as they contact us. Our whole patient journey is now completely automated allowing us to be super efficient and effective and bringing brilliant results for the team” Lesley Lazzari Aurora Dental Clinic “The automation that Lisa has brought to our business has not only freed up so much time for the team but has also hugely improved the level of customer service we provide, which is fantastic. Highly recommend” jQuery(document). ready(function { jQuery('#slider_6034'). owlCarousel({ items : 1, smartSpeed : 300, autoplay : true, autoplayTimeout : 9000, autoplayHoverPause : true, smartSpeed : 300, fluidSpeed : 300, autoplaySpeed : 300, navSpeed : 300, dotsSpeed : 300, loop : true, nav : false, navText : , dots : true, responsiveRefreshRate : 200, slideBy : 1, mergeFit : true, autoHeight : false, mouseDrag : true, touchDrag : true }); jQuery('#slider_6034'). css('visibility', 'visible'); sa_resize_slider_6034; window. addEventListener('resize', sa_resize_slider_6034); function sa_resize_slider_6034 { var min_height = '50'; var win_width = jQuery(window). width; var slider_width = jQuery('#slider_6034'). width; if (win_width < 480) { var slide_width = slider_width / 1; } else if (win_width < 768) { var slide_width = slider_width / 1; } else if (win_width < 980) { var slide_width = slider_width / 1; } else if (win_width < 1200) { var slide_width = slider_width / 1; } else if (win_width < 1500) { var slide_width... --- - Published: 2021-08-04 - Modified: 2023-09-13 - URL: https://thebusinesscatalyst.co.uk/thank-you/ Thanks We've updated your details at our end :) have you joined the Inner Circle Group on Facebook? --- - Published: 2021-07-16 - Modified: 2021-10-09 - URL: https://thebusinesscatalyst.co.uk/thank-you-updates/ Thanks We'll keep you updated --- - Published: 2021-02-23 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/keap-features/ Keap features Meet your all-in-one system for creating predictable business growth. Keap’s features combine CRM, marketing automation, sales automation, payments, and much more in a single, integrated platform, so you can consistently convert more clients and grow your business. Book a Demo Pro Max Max Classic For growing businesses with custom needs—our automations will allow you to create repeatable sales processes and marketing campaigns to save time while moving your business forward. For established businesses and teams that need a robust CRM solution—power your growth with advanced marketing and sales automation, customizable campaigns, e-commerce, and analytics. Max Classic offers businesses and teams a robust CRM solution that provides advanced marketing and sales automation, fully customizable campaigns, and powerful app integration. Features Pro Max Max Classic ORGANIZE LEADS Contact Management B2B Management Opportunity Records Contact Segmentation (tags) Saved searches/Filters/Contact lists Tasks Lead Capture Forms Landing Pages Company Records Lead Source Tracking Lead Scoring Customizable Dashboard Referral Partners GET MORE JOBS Quotes Appointments Sales pipeline Sales Round Robin STAY CONNECTED Keap Mobile App Content Max Classic Mobile App Dedicated Business Line 1:1 SMS messages Email marketing A/B email testing Email Sync (Gmail, Outlook) Calendar Sync (Gmail, Outlook) Google Reviews GET PAID Invoices One-time Payments Recurring Payments Shopping Cart Checkout Forms Order Forms Promo Codes AUTOMATE THE WORK Easy Automation Advanced Automation (Campaign Builder) Reminders Internal Forms Pipeline Automation API (Integrations) ADMINISTRATIVE TOOLS Reports Analytics Default User Roles Custom User Roles Data migration support Affiliate Management Book a Demo --- - Published: 2021-02-14 - Modified: 2023-08-23 - URL: https://thebusinesscatalyst.co.uk/mindhackmarketing/ Book your playbooking session following your avatar workshop --- - Published: 2021-01-21 - Modified: 2023-08-29 - URL: https://thebusinesscatalyst.co.uk/onboarding/ Onboarding --- - Published: 2021-01-17 - Modified: 2024-07-08 - URL: https://thebusinesscatalyst.co.uk/idealcustomerjourney/ The Ideal Customer Journey What is your Ideal Customer Journey? Where are the gaps, are you leaving money on the table? How to get reliable consistent customers and results in your business. Where to bring focus right now. Download the Workbook Book a Playbooking Call --- - Published: 2021-01-08 - Modified: 2024-08-19 - URL: https://thebusinesscatalyst.co.uk/book-a-consultation-with-lisa/ Book a Call with Lisa --- - Published: 2021-01-05 - Modified: 2023-12-12 - URL: https://thebusinesscatalyst.co.uk/engage-with-lisa/ How to engage with Lisa Email Lisa Facebook Youtube Linkedin Instagram If you want to learn more about how Lisa can help you in your Business, Marketing or Automation Strategy, or have an overview of your Ideal Customer's Journey - then book-in 20-30 minutes Book a Discovery Call For driven business owners who want to be in good company sharing business and marketing strategies to grow their business Catalyst Inner Circle Facebook Group Catalyst Business Page Catalyst Business Page Catalyst Business Page Sign up to receive emails Learn More about Funnel in a Box Download Science of Getting in the Inbox --- - Published: 2021-01-05 - Modified: 2024-07-18 - URL: https://thebusinesscatalyst.co.uk/workshops/ Workshops and Webinars Click on the button below to sign up to our next online event, or access the recording of our latest online event. Get the Recording - Get the Social Advantage: How to Create Content for Your Personal Brand at Scale The Business Catalyst hosts and facilitates online and in-person workshops on all areas of business growth and marketing. If you're interested in an in-person workshop or something for your audience or colleagues, please book in a discovery call. If you would like to access our repository of complimentary, online workshops in our membership area - please click the button below, create an account and select any course that has the ''Get Access'' option. Click here to see which workshops are immediately available to you in our online portal --- - Published: 2021-01-04 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/register-marketing-workshop/ 50% CompleteComplete the details below to registerPlease Enter a NamePlease enter a valid NamePlease enter your Last NamePlease enter a valid Last NamePlease enter your PhonePlease enter a valid PhonePlease enter your E-mailPlease enter a valid E-mailIf you are human, leave this blank. Register MePrivacy Policy: We hate spam and promise to keep your email address safe --- - Published: 2021-01-04 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/register-people-and-data/ The Business Catalyst People and Data The Business Catalysts PresentPeople and Data Register me! People Make or Break Your BusinessWhat are the roles that your company needs, you may be performing all or most of them yourself. At this workshop we will strategise a customised structure for your business - so you know who you need and the accountability of that role so that you can have the building blocks and strong foundation to ensure the right people are in the right role and that the techniques to ensure that they are in alignment with the Core Values of your business. • Right people in the right roles • Accountability chart • Gets it? Want it? Can do it? • People and their development Won't you join us? Register me! £90 or £150 for two people from the same businessWalker Cricket Ground - Southgate N14October18Thursday 18th October1 pm - 5 pmPresented byLisa Catto andAndrew Black Time left until the workshop starts... -Days-Hours-Minutes-SecondsWe will coverRight people in the right rolesAccountability chartEnsure colleagues and staff get, want and can deliver against your Core ValuesWays to devlope your staff Register me! WARNING: Space is limited and these LIVE trainings always fill up ! Only 10 Businesses in the RoomThis one will be no exception. So claim your spot below! Yes! Claim My Spot Now! » --- - Published: 2021-01-04 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/workshop-registration/ The Business Catalyst 'Vision' Workshop A Free - Reset Your Goals Workshop (online)July7Tuesday 7 July4 PM UK | 8 AM PDT | 11 AM ESTPresented byLisa Catto Reset and re calibrate 2020. Exactly halfway through, when no-one could have foreseen what the first half had in-store for us. Most plans we had in January were thrown to the wind - so now's the time to realign and take back control - to drive ourselves in the direction we need to create success, happiness, productivity for ourselves and our families. Time left until the workshop starts... -Days-Hours-Minutes-SecondsWe'll coverWhere you're atWhere you want to beHow to get thereAcross your life - Spiritual | Health | Career | Relationships | Finances | Personal Growth Design the life you deserve! Register me! Yes! Claim My Spot Now! » --- - Published: 2021-01-04 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/feedback-referrals-infusionsoft-campaign/ iNFUSIONSOFT fEEDBACK AND REFERRALS CAMPAIGN A preconfigured campaign dropped into your Infusionsoft application Have your customers leave you feedback and refer their friends. Easily adaptable email copy All tags and custom fields automatically created. Includes a PDF walkthrough guide. Price - £100 Put this in my Infusionsoft app now! © 2015 --- - Published: 2021-01-04 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/goalsetting-2019/ Congratulations for being part of the elite 4% of people that write down their goals - This tool will give you a solid plan to implement them - and get real results! First Name Email Send Me The Follow Up From the Goal Setting Your download will start as soon as you click above and we will email it to you too! --- - Published: 2020-12-28 - Modified: 2022-11-14 - URL: https://thebusinesscatalyst.co.uk/services/keap-infusionsoft/ Keap (formerly infusionsoft) This is the key tool we use to configure and implement the automated customer journeys that we blueprint and design. Book A Demo See All Features Keap formerly known as Infusionsoft We first fell in love with, what was then, Infusionsoft back in 2012 when we were working with a company doing 3 workshops a month and managing it all from spreadsheets. When we were setting it up we realised the power under the hood and immediately saw the possibilities for our other clients and within a ridiculously short space of time we became Infusionsoft Partners. Trained by Infusionsoft in the deepest darkest depths, nooks and crannies and crafty corners ensuring that any and every Infusionsoft user that came into contact with us could unleash the full potential for their business. Since that fateful time way back when, we have served 100s of Infusionsoft users and now support Infusionsoft in their automation webinars and partner training - so that we can spread the love further, faster. One of the things we love about Infusionsoft, is that out of the box it’s already incredibly powerful and that its core features and functionality can be enhanced with a plethora of 3rd party applications to pretty much get it to do and report on whatever you want. How we serve Infusionsoft & Keap Users We continue to work with every kind of business across the globe building a multitude of different journeys, designing and implementing different strategies and funnels across... --- - Published: 2020-12-28 - Modified: 2025-09-05 - URL: https://thebusinesscatalyst.co.uk/services/science-of-getting-in-the-inbox/ Science of Getting in the Inbox The email delivery servers are making it more and more tricky to get marketing mails into the inbox - we’ve made it our business to ensure we are kept up to date with the latest shenanigans so that we can guide our clients on what they need to be doing (and not doing) to get the very best open and engagement rates. Request The FREE Guide Funnel In a Box An end to end done for your sales funnel. Book A Discovery Call --- - Published: 2020-12-28 - Modified: 2022-07-25 - URL: https://thebusinesscatalyst.co.uk/services/coaching-and-consulting/ Consulting & Coaching With over 30 + years under her belt of being a business owner and time investment in the personal development space since she was 17, there isn’t a lot that Lisa hasn’t seen or challenges that she hasn’t been through herself. Having founded, owned and run multi 7 figure businesses in a range different sectors, she is able to both advise as well as offer resource and implementation support. Her support encompasses clear strategies and tactics across all departments within a business, leadership, mindset, vision and goal setting assisting with the building of a strong company culture.   Book A Discovery Call --- - Published: 2020-11-29 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/what-is-keap/ https://www. youtube. com/watch? v=X9a-U0JaTH0 Book a Demo See all product features and comparison These videos will tell you more about the different versions of Keap Keam Max Classic (Formerly Infusionsoft) live demo Keap Pro Demo Keap Lite Walkthrough 14 Day Keap Pro Trial A direct link to Keap for a 14 day Free Trial. TAKE ME TO MY FREE TRIAL (GBP) Purchase Keap Pro (GBP) Dec 2020 – The first two months are reduced by %50 to £39. 50. This will revert to £79 after 2 months. You will be upgraded from 1->2 users and 500->2,500 contact records. TAKE ME TO THE CHECKOUT 14 Day Keap Pro Trial A direct link to Keap for a 14 day Free Trial. TAKE ME TO MY FREE TRIAL (USD) Purchase Keap Pro (USD) The first two months are reduced by %50 to $49. 50. This will revert to $99 after 2 months. You will also be upgraded from 1->2 users and 500->2,500 contact records. 4 Campaigns will be preinstalled and you will have immediate access to tutorial videos so you can get going. Take Me To The Checkout --- - Published: 2020-11-28 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/keap-the-basics/ Book A Call With Lisa Set up Keap Appointments https://www. youtube. com/watch? v=9VDkNbdYmyQ Set up Keap Broadcasts https://www. youtube. com/watch? v=AuiBrJWJdpk Webforms and Landing Pages https://youtu. be/Amgkb60wj6I Creating and applying tags https://youtu. be/6nqRS2mQYoI Quotes and Invoices https://youtu. be/s0H75FWtuwg Creating Contact Lists https://youtu. be/yeghN3tizJs Importing and organising leads https://youtu. be/8zCXIgxr4GA How to add a product in Keap Go to Settings Then Billing Settings Click "Add a product or service" to create a product Click "Edit" to make changes or delete an existing product.   --- - Published: 2020-11-28 - Modified: 2023-08-23 - URL: https://thebusinesscatalyst.co.uk/nfps/ 14 Day Keap Trial A direct link to Keap for a 14 day Free Trial. Take Me To My FREE Trial Purchase Keap The first two months are reduced by %50 to £39. 50. This will revert to £79 after 2 months. You will also be upgraded from 1->2 users and 500->2,500 contact records. 4 Campaigns will be preinstalled and you will have immediate access to tutorial videos so you can get going. Take Me To The Keap Checkout --- - Published: 2020-11-20 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/home/ CREATING IDEAL Customer Journeys We understand how important it is to improve not only your client’s experience with your business but yours too. Book A Discovery Call Creating Ideal Customer Journeys We understand how important it is to improve not only your client’s experience with your business but yours too. The problem is that, in order to so, you have to get your head out of your business to get a birds eye view. This will enable you to see what the journeys have become versus what you’d like them to be. Alongside possibly needing to get all geeky with software, this can feel overwhelming and stressful. We believe that every person that has a touchpoint with your business, including yours, should be a positive and efficient experience, which is why whether we are reviewing an existing journey or creating a brand new customer journey, we guide you, hold your hand and do the heavy lifting. Here's How We Do It So that it brings elegance and flow to all your marketing, systems, operations and process - and you can stop chasing your tail losing leads and customer faith and instead do what you love in your business (or with your now ‘free time’) whilst growing your sales. What is a Customer Journey? A customer’s journey will likely start in your marketing where they begin as a prospect. They’ll pass through your sales pipeline where they become a lead where you educate and nurture them into becoming a paying client,... --- - Published: 2020-11-20 - Modified: 2024-01-08 - URL: https://thebusinesscatalyst.co.uk/about/ About Us The Business Catalyst About Lisa Testimonials About The Business Catalyst We are one of the UKs and Europe’s leading independent automation experts specialising in strategising the design and implementation of the ideal customer journey through a business’ marketing, sales, operation and finance taking them from prospect to raving fan. Our wealth of expertise and decades of experience allows us to realise our passion for unleashing business owners in order that they can grow, by supporting them in all the ways it counts with both business and marketing strategies including systemising, automating hand in hand with goal setting, planning, accountability, finance literacy and more To support our activity as award winning Keap Certified Partners, we call on our extensive network of experts, when required, to pull together teams of world class specialists for digital/online marketing strategies including SEO, SEO Copywriting, Website Audits, Google AdWords, Social Media Marketing (Facebook, Twitter, LinkedIn and the rest), Newsletter Marketing, Direct Response, PR and social networking campaigns. From the initial marketing journey capturing a prospect's details so they can be nurtured and educated through the sales pipeline until they are a customer to whom you want to deliver an amazing product or service. This often includes reviewing existing systems and processes to get the business really streamlined and effective. Creating Ideal Customer Journeys We recognise that business owners are really good at their skill, or trade or profession and that they can struggle with the actual running and scaling of their business - that's... --- - Published: 2020-11-20 - Modified: 2022-03-15 - URL: https://thebusinesscatalyst.co.uk/services/ OUR SERVICES Ideal Patient Journey 3x Your Practice (and Patient Smiles) with the Ideal Patient Journey. Learn More Consulting & Coaching With over 30 + years under her belt of being a business owner and time investment in the personal development space since she was 17 Learn More Keap - Infusionsoft This is the key tool we use to configure and implement the automated customer journeys that we blueprint and design. Learn More Science of Getting in the Inbox The email delivery servers are making it more and more tricky to get marketing mails into the inbox – we’ve made it our business to ensure we are kept up to date with the latest shenanigans so that we can guide our clients on what they need to be doing (and not doing) to get the very best open and engagement rates. Learn More --- - Published: 2020-11-20 - Modified: 2025-04-15 - URL: https://thebusinesscatalyst.co.uk/resources/ Resources Most Recent Blogs Subscribe Subscribe for more tips, tricks and latest news on Business & Marketing Strategy & Automation. --- - Published: 2020-11-20 - Modified: 2025-04-07 - URL: https://thebusinesscatalyst.co.uk/contact/ Contact Contact The Business Catalyst Book A Discovery Call Facebook Linkedin Instagram --- - Published: 2020-10-28 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/save-time/ How to Gain Back 30 working Days a Year Bored of always being busy and never done? You’re not alone! – In this advanced world in which we, live we are busier than ever with a wider variety of tasks to complete and a broad range of different hats to wear. But... we Catalysts have mastered how to create time. We worked out that if you can gain back 5 minutes 20 times a day you can win a full 30 working days a year – here’s the math. 12 x 5 minutes = 1 hour 1 hour x 20 working days a month = 20 hours 20 hours x 12 months = 240 hours Assuming you work an 8 hour day, 240 hours / 8 hours is ... ... .   30 Working Days So, now you’re mind is whirring and thinking – 5 mins ... . 5 mins ... . what do I do repeatedly every day, day after day that I could automate and save that 5 minutes? It could be as simple as an auto reply, an auto scheduler, not trawling through your sent items, to find that mail. This is an area of our expertise – we have won back time, over and over, for a wide range of businesses across every sector you can imagine. Book A Call & Start Winning Back Time Today! Contact The Business Catalyst Send Message 020 7458 4540 info@thebusinesscatalyst. co. uk Suite 45, 78 Golders Green Rd, Golders Green, London NW11... --- - Published: 2020-07-08 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/goalsetting2020/ https://www. youtube. com/watch? v=L0kxez0IKT4 Request Follow Up Mail from Webinar --- - Published: 2020-05-10 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/unsubscribe/ You've been unsubscribed We won't send you any more communications about Funnel in a Box --- - Published: 2020-02-28 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/gdpr-step-by-step/ https://www. youtube. com/watch? v=MffmGIG3ABI&width=560&height=315Book at free 20 minute with Lisahttp://www. bookacallwithlisa. comPurchase the Document Packhttps://kh191. infusionsoft. com/app/orderForms/GDPR-PackPurchase includes access to support videos Contents of GDPR PackWebsite use policyCookies policyPrivacy NoticeInstructions and compliance checklistSubject Access rights policy and procedureSubject Access Request FormData MapProcessor Due Diligence LetterOpt-in consent wordingData Processing AgreementEmployee Privacy Notice --- - Published: 2019-05-03 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/thank-you-for-requesting-the-goal-designer/ Head over to your inbox - there's an email waiting for you Come and join us on our Facebook page https://www. facebook. com/TheBusinessCatalystUK and if you want to join the Facebook group - Access to people of like-mind, who understand the type of challenges they're experiencing daily - A tonne of resources, ideas and inspiration - World class support for themselves and their business - Regular coaching and access to experts Come and join the Facebook Peak Performance Mastermind Group We're a dedicated, committed, hard-working group of business owners, who are interested in one thing and one thing only - Performing at our peak. https://www. facebook. com/groups/peakperformancemastermind --- - Published: 2019-04-18 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/home-2-2/ Find out more about Infusionsoft --- - Published: 2019-03-26 - Modified: 2023-09-15 - URL: https://thebusinesscatalyst.co.uk/thank-you-mastermind/ Thank You Thank you for registering for more information on the Mastermind - please book a time for when we can speak! Facebook Linkedin Instagram --- - Published: 2018-05-28 - Modified: 2023-01-12 - URL: https://thebusinesscatalyst.co.uk/privacy/ The Business Catalyst Limited Privacy Notice The purpose of this document 1. The Business Catalyst Limited is committed to protecting the privacy and security of your personal information. 2. This privacy notice describes how we collect and use personal information about you during and after your working relationship with us, in accordance with the General Data Protection Regulation (GDPR). 3. It applies to prospects, subscribers, customers, referral partners, members, suppliers, contractors. The Business Catalyst Limited is a "data controller". This means that we are responsible for deciding how we hold and use personal information about you. We are required under data protection legislation to notify you of the information contained in this privacy notice. This notice applies to prospects, subscribers, customers, referral partners, members, suppliers, contractors. This notice does not form part of any contract of employment or other contract to provide services. We may update this notice at any time. It is important that you read this notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information. Data protection principles We will comply with data protection law. This says that the personal information we hold about you must be: 1. Used lawfully, fairly and in a transparent way. 2. Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those... --- - Published: 2018-05-25 - Modified: 2023-08-23 - URL: https://thebusinesscatalyst.co.uk/gdpr-compliance/ GDPR Step by Step guide videohttps://www. youtube. com/watch? v=MffmGIG3ABI&width=560&height=315Purchase the document pack£250 + VAT includes a consultancy call and completion of the documents on your behalfNeed a quick overview of what it's all about? Check out the GDPR in 7 minutes video We can help you get compliant - including all documentation - starting at £250 which includes a fact find; supply and completion of your documentation and a debriefing. To learn more, book a quick call Book A Call Need an EU Representative? Learn More Here --- - Published: 2018-05-24 - Modified: 2024-01-08 - URL: https://thebusinesscatalyst.co.uk/eu-eea-representative-for-gdpr/ Do I need a Representative in the EU for GDPR Compliance? If you are processing data on an EU citizen -the offering of goods or services, irrespective of whether a payment of the data subject is required, orthe monitoring of their behaviour as far as their behaviour takes place within the Union. Then under Article 3. Territorial Scope - of the GDPR Law - you need to have an EU Representative. What do they do? They will be the contact person for the 'data subjects'Help maintain records of processing activities with you the 'controller'If requested will provide said records to the authoritiesIs authorised to receive legal documentsCan we help? Yes! We will need to be comfortable that you are compliant if we are to stand as your representative. So what next? Fill in this form and let us have your Data Map and Privacy Notice for review - and then lets talk, book a time Book A Call --- > Keap For Accountants. An overview of how Accountants can use Keap to save time, get organised and serve clients. - Published: 2018-03-06 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/infusionsoft/keap-for-accountants/ Keap for Accountants A brief overview of how Keap (formerly known as Infusionsoft) can be used to save accountants time and be more efficient with their relentless, repetitive tasks in relation to managing their clients and data. Have all of your client's information in one place and trigger reminders, custom emails from your practice notifying clients of their liabilities for Payroll, SATR, Corporate returns, Late Payment notifications, and more - keeping them and you on track. Dashboards showing you what has been submitted and what's outstanding. Wow your clients with how on top of their work you are, without dropping the ball or needing to work until midnight (especially in tax season) Book a Demo to Learn More --- - Published: 2018-01-11 - Modified: 2021-01-04 - URL: https://thebusinesscatalyst.co.uk/goals-download-pdf/ Please Wait... --- - Published: 2018-01-07 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/goal-designer-sheet/ Congratulations for being in the top 4% of people who choose to write down their goals, this tool will give you a solid plan to achieve them Email me the Goal Designer Template --- - Published: 2018-01-07 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/goals-designer-video/ Thanks for downloading the Goal Designer Goal designer - The Business Catalyst- here is a walk-through of how to complete it> --- - Published: 2017-10-22 - Modified: 2023-11-16 - URL: https://thebusinesscatalyst.co.uk/thank-you-workshops/ Thank You For Registering We'll email you with the link to join and some reminders leading up to the workshop. Do you want SMS/Text reminders? 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S. )Wallis and FutunaWestern SaharaYemenZambiaZimbabwe Send me SMS Reminders Facebook Linkedin Instagram --- - Published: 2017-10-22 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/thanks-for-subscribing/ Thanks for subscribing, you should - at any moment have an email in your inbox - would be great if you could confirm on there that we have the right address. We will keep you motivated with emails, with hints and tips as well as keep you updated as to our own workshops and other interesting events and goings on in the small business arenaYou can learn more about them on the workshops page https://thebusinesscatalyst. co. uk/workshops/ you can see what people have experienced on the workshops in their video testimonials https://thebusinesscatalyst. co. uk/category/video-testimonials/We'd love for you to come and find us on Social MediaLisa CattoAndrew Black Linkedin Instagram Facebook --- - Published: 2017-10-22 - Modified: 2023-09-13 - URL: https://thebusinesscatalyst.co.uk/thank-you-2/ Thank you for getting in touch with us. We'll get back to you shortly! We have some workshops coming up, learn more about them on the workshops page https://thebusinesscatalyst. co. uk/workshops/ you can see what people have experienced on the workshops in their video testimonials https://thebusinesscatalyst. co. uk/category/video-testimonials/We'd love for you to come and find us on Social Media Linkedin Instagram Facebook --- - Published: 2015-12-30 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/grow-sales-with-infusionsoft/ document. createElement('video'); https://thebusinesscatalyst. co. uk/wp-content/uploads/2021/01/Grow-Sales. flv --- - Published: 2015-06-24 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/life-cycle-marketing-free-videos-and-worksheets/ Lifecycle Marketing Creating a sales and marketing strategy for a small business can be daunting. Infusionsoft's Lifecycle Marketing model provides a simple framework you can use to design a marketing plan that will help you attract customers, grow sales and deliver an experience that wows your customers. Lifecycle Marketing was developed by a team of sales and marketing experts at Infusionsoft, and has helped thousands of small businesses achieve success. When put into action, Lifecycle Marketing will help you grow sales and give you more time to focus on the things you love The Attract phase will help you clarify who your best customers are, identify what they need and understand how to connect with them. . The Sell phase helps you to create content that connects with your customers and guides them along the buying process. In the Wow phase, you'll learn how to anticipate your customers' needs, go the extra mile and deliver more than what you promise Learn more with some free videos and accompanying worksheets that will help you determine where your business needs attention. First Name * Last Name * Email * Phone Submit   --- - Published: 2015-03-27 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/infusionsoft-users/ Are you looking for support with Infusionsoft? We provide the full range from Strategy, implementation, custom development and training - and everything in between. As members of the Abundant Partnership - a group of collaborating Infusionsoft Certified Partners - we have all the skills required to maximise the potential of your Infusionsoft App. We can offer services from setting up your app, training you in the areas you need to know about, designing and building Campaigns and Sales Pipelines, Custom Script Development; Landing Pages; Lead Magnets; Email Sequences. If it's Infusionsoft related, it's our business to support you in it. On our blog we have hints and tips and videos We are the hosts of the London Infusionsoft User Group and of Infusionsoft Unleashed --- > Keap Software Demo for small businesses looking to grow and scale, with Keap's top UK partner. - Published: 2015-03-27 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/infusionsoft_demo/ Discover Keap's Automated All-In-One Sales & Marketing Built Exclusively for Small BusinessWhether you are a business who sells through a website, a retail/office location or a sales team, regardless of your industry, the fastest way to discover what Infusionsoft can do for your business is to watch a quick product demonstration video of both Keap Pro and Keap Max Classic (formerly known as Infusionsoft). https://www. youtube. com/watch? v=lLeLHoM6b_U The Business Catalyst is Keap's top partner in the UK having be awarded both top International Service Partner and their MVP (Most Valuable Partner). We design, implement and manage Keap campaigns and strategies that help companies streamline their CRM, sales funnels and marketing – Life Cycle Marketing – and create automated customer journeysKeap makes your sales and marketing simple. How? By bringing together everything you need into a single online system built exclusively for small businesses. Customer Relationship Management (CRM) to help you capture new leads, streamline the sales process and close more dealsEmail and Social Marketing to create targeted campaigns that engage and convert leads into customersE-Commerce to boost online sales by connecting your storefront to your contact records and marketing. All-in-One sales & marketing software built exclusively for small businessesLet Keap help redefine the way you do business. Get more done in less time with powerful tools that work automatically so you can focus on what you do best. Next Step: Book a personalised product demo with us www. bookacallwithlisa. com to see why over 9,000 small businesses like your... --- - Published: 2015-03-27 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/lifecycle-marketing-attract/   Once you have watched the video, download the worksheet attract-worksheet   --- - Published: 2015-03-27 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/life-cycle-marketing-sell/ Once you have watched the video, click to download the worksheet selling-worksheet --- - Published: 2015-03-27 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/life-cycle-marketing-wow/ Once you have watched the video, download the worksheet wow-worksheet --- - Published: 2015-03-25 - Modified: 2024-01-08 - URL: https://thebusinesscatalyst.co.uk/infusionsoft/ Support for both New Users / Existing Users and Soon to be users... . Book a free 20 minute chat to learn more and see if it's for you We provide packages to Onboard Train Triage Strategise Pay As You Go Support Done For You Packages We cover it all - not sure what you need or if we are right - just book a no obligation telephone call and we'll see if we can help! Book your free call here More about Infusionsoft Infusionsoft isn't just for sales and marketing. The powerful automation tool can be used to manage workflow, track data and then react to that data. Additional features such as E-commerce, Managed Sales Pipelines and Affiliate links, can enhance your business automating parts of your day you didn't think possible. Saving your time is our specialty. No-one starts a business to get buried in sales and marketing busy work. And you want your small business to look like one of the big guys. Infusionsoft is the smart way to automate routine business tasks and do marketing "big". So you can stop writing follow-up emails one by one, and start doing more of what you love. Infusionsoft is the only all-in-one sales and marketing software built just for small business. By integrating CRM, e-commerce, social media and email marketing into a single, powerful system, it helps you simplify marketing, grow sales, save tons of time and ... thrive. Whether you are a business who sells through a website,... --- - Published: 2015-03-24 - Modified: 2023-08-24 - URL: https://thebusinesscatalyst.co.uk/home-2/ Find out more about Infusionsoft --- --- ## Posts - Published: 2025-04-20 - Modified: 2025-04-21 - URL: https://thebusinesscatalyst.co.uk/culture-cashflow-and-the-long-game/ - Categories: Blogs, Business Strategy Revisiting Delivering Happiness ten years later, this reflection explores how Tony Hsieh built Zappos through culture, long-term thinking, and values-driven leadership—offering powerful lessons for today’s business owners. Delivering Happiness: Ten Years Later I first read Delivering Happiness by Tony Hsieh (pronounced Shay) ten years ago (2015). At the time, I was deep in the day-to-day of running a company with 26 people, and the idea of building a values-driven culture felt both necessary and slightly out of reach. Fast forward ten years, and I’m not just older - I’m wiser, more weathered, and far more certain about what actually builds a business that lasts. Re-reading this book now brings new revelations. Back then, what struck me most was the unity. The clarity. The way Tony created a single focus for his team and made culture the operating system of the company. This time, it was the leadership. The grit. The commercial intelligence behind the brand. Tony thought like that, too. Only his lens was different. He used poker as his training ground. If you’ve read the book, you’ll know - he didn’t just play. He studied. He learned where to play, who to play with, and when to walk away. That translated directly into Zappos strategy. Right table. Right timing. Don’t go on tilt. Don’t hedge. Play the long game. https://thebusinesscatalyst. co. uk/wp-content/uploads/2025/04/Delivering-happiness. mp4My most gifted book on AmazonIn fact, he pulled the strategy from poker into how he thought about business:Choose the right table (market) - table selection is everything. Don’t be afraid to move if the table is too tough. Too many irrational players? You might be the best and still not win. Think long... --- - Published: 2025-03-31 - Modified: 2025-04-01 - URL: https://thebusinesscatalyst.co.uk/5-years-later-and-50-years-on/ - Categories: Blogs, Business Strategy A reflective take on re-reading Shoe Dog by Phil Knight, five years after first picking it up. Lessons on belief, risk, culture, and founder growth—fifty years after Nike’s journey began. Five Years On and Fifty Years Later Re-reading Shoe Dog by Phil Knight as a business owner, five years after my first read, fifty years after Nike’s founding I first read Shoe Dog in 2020. The year of Covid and a year of reflection. I’ve always been ambitious and full of energy, but at this time I was still shaping what my business would become. I recently re-read it, after a bit of a nudge from my coach. I was moaning about how I didn’t want to read another business book. I “knew” what Iwas doing and didn’t want to get distracted by yet another idea or direction. He scoffed, called me an idiot (yes, I pay this guy), then he suggested reading inspiring biographies,So, I picked up Shoe Dog again - and I’m glad I did I always had a vision - I just wasn’t always able to quite articulate it. I’m sure you e also had that gnawing feeling. A crazy idea. Something that needed to come out, even though I couldn’t explain it fully. I didn’t know the path. I didn’t know how I’d get there. But I knew I had to move. Now, reading it again five years on, further along in my journey, it felt completely different. It wasn’t just a good (and fascinating) business story - it was a reflection of so many of the experiences, lessons and inner struggles I’ve faced. Shoe dog someone obsessed with shoes, devoted to the craft Nike wasn’t... --- - Published: 2025-03-11 - Modified: 2025-03-11 - URL: https://thebusinesscatalyst.co.uk/should-you-really-become-a-saas-owner/ - Categories: Blogs, Business Strategy Should You Really Become a SaaS Owner? The Hidden Realities of Building Your Own SaaS Product SaaS is the business model that everyone is talking about. Recurring revenue, automation, and scaling without constantly trading time for money. It sounds like the perfect next step for agency owners. The idea of moving away from delivering services and into software feels like a natural progression. But here is what most people do not tell you. Owning a SaaS is not just another revenue stream. It is an entirely new business model. The mistake many agency owners make is assuming they can bolt on a SaaS product to their existing business, when in reality, it requires an entirely different mindset, structure and approach. So before you start investing time and money into SaaS, it is worth understanding exactly what you are stepping into. SaaS Ownership is Not Passive. It is Relentless The assumption that SaaS is “simple” often comes from a surface-level view. But, be under no illusion that becoming a SaaS owner is not as simple as bolting it on to your existing core offering, it can be like starting a second business, one that demands updates, technical support, and ongoing maintenance.   If you’re an existing agency, where your role is largely client-facing, SaaS makes you the service. While it’s appealing to think of SaaS as a way to scale without extra hours, the backend commitment don’t under any illusion, it is continuous. You’re responsible for delivering a smooth, secure, and... --- - Published: 2024-12-12 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/from-chaos-to-scale/ - Categories: Testimonials and Case Studies Royvon Dog Hotels & Training has been a trusted name in pet care for over 60 years, helping dog owners build better relationships with their pets through expert training and accommodations. As the business grew, managing the operational side became increasingly complex, leading to inefficiencies and lost revenue opportunities. https://youtu. be/jeCbRK3BXJI Industry: Pet Care Services Niche: Premium Dog Boarding, Training and Behavioural Services System Users: 21 Integrations included: Industry specific CRM (Gingr) The Challenge Royvon faced several operational challenges that limited their growth potential: Fragmented Lead Management Leads came in from multiple sources, including social media, WhatsApp, email, and SMS, with no unified system to track or manage them. Slow Response Times Without automation, potential customers were waiting too long for responses, leading to lost sales opportunities. High Technology Costs The business was paying for multiple software tools that didn’t integrate well, creating inefficiencies for the team Scaling Difficulties The lack of streamlined processes made it difficult to grow at the pace they wanted. Disorganised Lead Management Leads flowed in from multiple channels—social media, WhatsApp, email, and SMS. No centralised tracking system, leading to missed opportunities. Limited Reporting and Oversight: Without clear visibility into sales performance, marketing ROI, and staff activity, scaling the business felt risky and unmanageable Disconnected Meta Business Accounts Royvon operated three separate Meta (Facebook/Instagram) Business Accounts, causing inefficiencies in inbound enquiries, managing ad campaigns and tracking results. Poor of Staff Experience Existing systems lacked user-friendly processes, and staff were not adopting the system easily “We were... --- - Published: 2024-12-03 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/empowering-npe-with-seamless-automation-and-scalable-support/ - Categories: Testimonials and Case Studies NPE is a leading business coaching company supporting over 250 gym owners and fitness professionals. Their clients rely on streamlined systems to manage operations, marketing, and client engagement effectively. https://www. youtube. com/watch? v=iK-VrysUVVI Industry: Coaching and Consulting Niche: Fitness System Users: 10 Account Holders: 250 Integrations: Industry specific CMR (MindBody) The Challenge With a rapidly growing user base of gym owners and fitness professionals, NPE faced several challenges: Scalable User Support Providing consistent, high-quality support to 250+ gym owners with varying technical needs. Efficient Onboarding Ensuring new users could quickly understand and utilize the system to grow their businesses. Continuous Improvement Adapting and improving the system regularly to meet evolving client needs. The Solution The Business Catalyst partnered with NPE to deliver a comprehensive solution that addressed these challenges: Bespoke, Scalable System Design & Build We designed and built a bespoke system rooted in our foundational system build principles, ensuring scalability and adaptability as NPE’s client base grew. AI Chatbot & Live Support Integration To manage ongoing support needs, we implemented an AI chatbot for instant responses and a live ticketing system ensuring responses within one working day. This hybrid support model allowed for scalable yet personalized service. User Onboarding We created and managed an effective onboarding process, enabling gym owners and fitness professionals to integrate the system seamlessly into their operations. Monthly System Iteration & Releases Through monthly collaboration with NPE, we continuously refined and enhanced the system, delivering new features and improvements through regular system releases to adapt... --- - Published: 2024-11-09 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/why-software-isnt-the-magic-bullet/ - Categories: Blogs, Business Strategy - Tags: Automation, Business Strategy, Marketing, Solutions, The Business Catalyst Why Software Isn’t the Magic Bullet: Investing in software is easy, but making it work in harmony with your team and processes is where true success lies. Businesses are often on the lookout for the next tool or software that promises to solve all their problems. The market is flooded with solutions that claim to be the "magic bullet" for everything—whether it’s boosting sales, streamlining operations, or improving customer engagement. But here’s the hard truth: software alone isn’t the answer. It's not about what software you use but how it’s implemented and the systems that support it. Imagine this scenario: you buy a luxury car, expecting it to deliver the ultimate driving experience. But if the chauffeur doesn’t know how to drive it, or worse, the car hasn't been properly serviced in years, then the journey is bound to be bumpy. The same concept applies to software and business processes. It's not just about having the right tool—it's about creating a well-thought-out system where each component works harmoniously, and people know how to use it effectively. In this blog, we’ll explore why software alone won’t solve your problems and how a well-thought-out approach—one that includes a solid customer journey and well-trained staff—is the real key to success. Why Software Isn’t a Standalone Solution for Business Success Many businesses fall into the trap of thinking that software, by itself, will solve their problems. We see this all the time—companies invest in the latest CRM, marketing automation tool, or project management platform... --- - Published: 2024-10-03 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/how-the-mobile-cigar-lounge-scaled-to-1-2m/ - Categories: Testimonials and Case Studies The Mobile Cigar Lounge is a premium service provider that curates luxury cigar experiences for private events. Specializing in weddings, corporate events, and upscale private gatherings, they offer an unparalleled cigar lounge experience that adds sophistication and exclusivity to any occasion. https://www. youtube. com/watch? v=9hBP078CqOk Industry: Events & Entertainment Niche: Luxury Private Event Services System Users: 8 (Sales and Operations Team) Integration: Jotform, Google Sheets The ChallengeAs The Mobile Cigar Lounge expanded, their bespoke sales process became increasingly complex. Their team struggled with:Inconsistent lead follow-up and sales trackingLack of automation, resulting in manual and time-consuming tasksDisjointed communication within the sales and operations teamLimited scalability due to outdated systemsThe SolutionThe Business Catalyst designed and implemented a custom CRM solution tailored to The Mobile Cigar Lounge’s unique sales workflow. Key features included: Streamlined Sales Pipeline A customized pipeline that automated lead tracking and follow-up. Automation of Repetitive Tasks Email sequences, reminders, and client onboarding were fully automated. Team Collaboration Tools Improved internal communication and accountability for the 8-member sales and operations team. Comprehensive Training Detailed training videos and clear instructions ensured a smooth platform transition and user adoption. Result Revenue Growth Surpassed seven figures, generating over $1. 2 million in annual revenue. Operational Efficiency Streamlined sales process led to faster client onboarding and smoother sales conversions. User Adoption High engagement from the sales team, who now actively use the CRM daily. Scalable Systems Positioned for continued growth with scalable, automated systems in place. By partnering with The Business Catalyst, The Mobile Cigar... --- > Learn how to automate populating custom values in HighLevel using a form. HighLevel Certified admin Lisa Catto walks you through the process to streamline workflows across sub-accounts. - Published: 2024-10-01 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/highlevel-populating-custom-values-using-a-form/ - Categories: Automation Hints and Tips - Keap and HighLevel - Tags: The Business Catalyst Learn how to automate custom values in HighLevel using a form. HighLevel certified admin Lisa Catto walks you through the process to streamline workflows across sub-accounts. Automate Populating HighLevel Custom Values Using a Form If you're using HighLevel to streamline your business processes, automating custom values through forms is a powerful feature to have in your toolkit. In this guide, we'll break down the steps to efficiently populate custom values using a form within your HighLevel account. This process will ensure that your data is clean, accurate, and synchronized across multiple accounts without manual intervention. As a HighLevel certified admin and expert in the UK, I’ve designed automated customer journeys to help businesses like yours reduce time-consuming tasks. Today, I’ll walk you through how to use a form in your control account to populate custom values in sub-accounts. Whether you're working with Zapier, Make, or Pabbly, this method will streamline your workflow and save you a lot of headaches. To start, ensure your control account form has custom fields that match the values you want to populate. When that form is submitted, the values automatically populate across different locations in your system. A key point is to ensure you don’t load a snapshot containing custom values that already exist in sub-accounts, as this will cause the process to fail. To avoid this, either load the sub-accounts separately or manage custom values as a separate snapshot. The magic happens when a webhook searches for the user by their email, retrieves the necessary access token, and then updates the custom values. If there’s no incoming data, having an error handler in place is essential to prevent failures. This... --- - Published: 2024-09-29 - Modified: 2024-09-29 - URL: https://thebusinesscatalyst.co.uk/the-6-steps-to-mastering-the-art-of-delegation-for-business-success/ - Categories: Blogs, Business Strategy - Tags: Automation, Business Strategy, Marketing, The Business Catalyst The 6 Steps to Mastering the ART of Delegation for Business Success Did you know that leaders who delegate effectively free up 30% more time for strategic initiatives? Mastering the art of delegation can be a game-changer for your productivity and business success. Delegation is an essential skill for any leader striving to optimise their time, increase productivity, and focus on higher-level tasks that drive business growth. While it may seem straightforward, effective delegation requires a strategic approach to ensure that tasks are handed off correctly and completed efficiently. In this post, we'll explore the art of delegation, from identifying which tasks to delegate to ensuring they are completed with precision, including the powerful tools that can help you delegate more effectively. At its core, delegation involves transferring responsibility for specific tasks to others, whether it be to a team member or through automation. The purpose of delegation is to free up your time by offloading low-level tasks—often referred to as $5 tasks—that don't require your direct involvement. By delegating these tasks, you can focus on higher-impact activities that align with your strengths and business goals. Should we automate or delegate to a human? Delegation doesn't always mean handing tasks to a person. Automation tools can take over repetitive, time-consuming tasks that don't require human intervention. This not only reduces labour costs but also allows your team to focus on more strategic work. The key is to balance human delegation and automation effectively. Use automation where it makes sense, and... --- - Published: 2024-09-19 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/900-hours-a-month-reclaimed-with-smarter-sales-marketing-automation/ - Categories: Testimonials and Case Studies UK Football Schools https://www. youtube. com/watch? v=QuPvPp0xddY Industry: Sports & Education Niche: Youth Football (Soccer) Training & Live Trial Events System Users: 8 sales agents and operational staff The ChallengeUK Football Schools struggled with a disjointed and inefficient sales process. Their sales team faced slow follow-ups due to manual systems, poor lead tracking from paid advertising, and no clear visibility into the customer journey. Accountability across the sales team was lacking, and managing sales during live events created even more pressure. This led to lost leads, missed opportunities, and inconsistent customer experiences. The SolutionThe Business Catalyst implemented a fully integrated sales and marketing system that transformed how UK Football Schools operated. This solution: Saved Four Hours Daily per Agent by automating lead follow-ups and streamlining the sales process. Integrated Marketing Suite connecting paid leads, social media, full email marketing, voice-recorded sales calls, SMS, and WhatsApp—all in one system. Complete Lead Tracking ensured no lead was lost, providing full visibility across the entire customer journey. Advanced Reporting Tools enabled smarter, data-driven business decisions. Stronger Sales Accountability with clear processes and tracking, keeping the team aligned and efficient. UK Football Schools were so impressed with the results that they implemented a second system for their sister company, extending these benefits across their operations. Success Time Efficiency Four hours saved per agent, per day. Stronger Sales Performance Faster lead follow-up, higher conversion rates, and improved accountability. Total Visibility Seamless connection to paid leads, social media, email marketing, SMS, WhatsApp, and call recordings. Smarter... --- - Published: 2024-09-05 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/the-blend-of-approaches-needed-in-marketing-strategies-and-principles-stay-constant-tactics-change/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, Marketing, The Business Catalyst More than ever, businesses are leaning heavily on email marketing (sometimes too much so) as a cornerstone of their customer engagement and sales strategies. While email undeniably plays a pivotal role in this mix, I've noticed there remains a significant knowledge gap in understanding how this medium functions on a technical level. This gap can lead to inefficiencies and missed opportunities in how email marketing is deployed. It’s crucial to remember that mailbox providers like Google, Yahoo, Outlook, and Gmail have their end users' interests at heart. Their primary responsibility is to safeguard these users from the seemingly endless flood of spam and malicious activities like spoofing. To achieve this, mailbox providers have implemented a robust verification system akin to passport control, commonly referred to as email authentication. Email authentication operates at the server level to ensure that the email-sending software has the requisite permissions to send emails on behalf of its associated domain. Key components of this system include SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance). These protocols work together to verify the authenticity of the sender and mitigate the risks associated with phishing and email spoofing. SPF: This protocol verifies that the server sending the email is authorised to do so by the domain's administrators. DKIM: This ensures that the email content remains unaltered in transit and verifies the sender's domain. DMARC: This ties SPF and DKIM together, providing instructions to the receiving server on how to handle emails... --- - Published: 2024-09-02 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/scaling-amalor-with-seamless-saas-automation/ - Categories: Testimonials and Case Studies Amalor, founded by influencer and entrepreneur Will Brown, operates within the coaching and consulting industry. Will aimed to transition into a scalable SaaS business model to generate consistent monthly recurring revenue (MeRR). He envisioned a system that would require minimal day-to-day involvement, allowing him to focus exclusively on sales while providing exceptional service to users. https://www. youtube. com/watch? v=EdZ0OJJxrGs Industry: Coaching and Consulting – Influencer Niche: Online Courses System Users: 1 Account Holders: 50 + The ChallengeWill Brown faced several critical challenges in scaling Amalor: Non-Technical Background As a non-technical founder, Will needed a system that was intuitive and easy for his sales team to operate without technical expertise. Scalable SaaS Infrastructure Developing a system capable of supporting rapid user growth without operational bottlenecks. User Onboarding & Support Ensuring a seamless experience for new users while maintaining high satisfaction for existing clients. Revenue Growth Creating a sustainable, high-revenue system that consistently generates predictable income. The SolutionBusiness Catalyst partnered with Amalor to create a fully scalable SaaS platform that addressed these challenges: Bespoke, Streamlined System Design & Build We designed and built a custom SaaS / CRM system tailored to Amalor’s goals, following our core principles of scalability and operational efficiency. The system was fully streamlined to ensure that Will’s sales agents could easily use it without needing technical knowledge. Comprehensive User Onboarding & Support We implemented a streamlined onboarding process and provided continuous user support, handling all operational aspects so Will could focus solely on sales. End-to-End Client Fulfillment For... --- - Published: 2024-08-22 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/automation-tools-the-sum-is-greater-than-the-parts/ - Categories: Blogs, Business Strategy - Tags: Automation, Business Strategy, The Business Catalyst Ever wondered why some businesses thrive with automation while others struggle? Understanding how to use automation tools is one thing, but mastering the creation of a seamless Customer Journey system is another. It’s like owning a set of powerful tools versus knowing how to build a house that stands the test of time. Let's have a look at some of the nuances of creating a robust system that not only utilises automation tools effectively, but also ensures a seamless and enriching experience for your customers. The Bigger Picture: Beyond Individual ToolsMany automation tools offer incredible features, but focusing solely on each tool in isolation misses the bigger picture. The potential of these tools is wasted if they are not integrated into a cohesive system that guides customers from their first point of contact to conversion and beyond. Connecting each touchpoint intentionally creates a seamless experience. When we refer to automation tools, we often marvel at their individual capabilities - automating emails and messages, managing customer relationships, or running social media campaigns. But the true power of these tools is realised when they work in unison, forming a comprehensive system that enhances the entire Customer Journey. For example, an automated email campaign is much more effective when it’s part of a larger strategy that includes customer relationship management (CRM) and sales pipeline integration, personalised content, and continuous refinement through data analytics. Creating a predictable and consistent system is core to ensuring reliable customer interactions, building trust, and enhancing overall satisfaction and... --- - Published: 2024-08-08 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/services-dont-scale-myth-or-reality/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, Marketing, The Business Catalyst Have you heard this mantra? Services Don’t Scale It's a phrase often thrown around in business circles, suggesting that service-based businesses face inherent limitations when it comes to growth. The notion is that unlike products, services require a proportional increase in resources—people, time, and effort—as they grow, making it challenging to scale efficiently. This belief has driven many to pivot to the more scalable Software as a Service (SaaS) model. However, transitioning to a SaaS model isn't a silver bullet, and it isn't feasible for everyone. In fact, mastering your core service is essential for success in any business, including SaaS. The misconception that 'services don't scale' stems from the traditional view that services require a one-to-one effort. For instance, in consulting, more clients necessitate more hours, more consultants, and higher operational costs. Unlike manufacturing or software, where products can be replicated with minimal additional cost, services appear to face a scalability ceiling. However, this view is somewhat narrow. With the right strategies and tools, service-based businesses can achieve significant scalability. Process automation, effective delegation, leveraging technology, and refining service offerings can all contribute to scalable growth. SaaS offers an alluring and appealing alternative. The model allows businesses to develop a product once and sell it multiple times (a cookie cutter approach) with minimal incremental costs. Subscriptions provide a steady monthly recurring revenue stream, and cloud-based delivery makes distribution effortless, which is what makes it so appealing to service-based businesses looking to overcome traditional growth constraints. These characteristics make SaaS... --- - Published: 2024-08-07 - Modified: 2025-04-30 - URL: https://thebusinesscatalyst.co.uk/highlevel-uk-sms-regulatory-bundle-a2p/ - Categories: Automation Hints and Tips - Keap and HighLevel - Tags: The Business Catalyst In our evolving world of digital marketing, SMS and WhatsApp have become game-changers. These platforms are not just about sending messages; they’re about creating a direct, personal connection with your audience. With people constantly checking their phones, businesses are finding immense value in these tools for marketing and customer engagement. The video I’ve made walks you through setting up the UK SMS regulatory bundle in HighLevel. This process ensures that your messaging complies with local regulations, which is essential for maintaining trust and reliability with your customers. Regulatory bundles are crucial because they make sure your messages meet the standards set by phone carriers, preventing them from being marked as spam or blocked. This compliance helps protect your business and enhances message deliverability, ensuring your marketing efforts reach their intended audience. https://youtu. be/i4Cy4_dz7coA2P, or application-to-person messaging, is being included more and more in contemporary marketing strategies. It allows businesses to send automated texts directly to customers, which can include anything from appointment reminders to promotional offers. Phone carriers now require businesses to comply with specific regulations for A2P messaging to ensure quality and prevent abuse. By setting up a regulatory bundle, your business can adhere to these requirements and continue leveraging SMS for effective marketing. Meanwhile, WhatsApp is revolutionizing the way businesses communicate with customers. With its massive global user base, WhatsApp offers an incredible opportunity to engage with customers in a more conversational and interactive way. Businesses can use WhatsApp for everything from customer support to marketing campaigns, creating... --- - Published: 2024-07-25 - Modified: 2024-07-22 - URL: https://thebusinesscatalyst.co.uk/why-staying-in-your-wheelhouse-is-the-key-to-business-success/ - Categories: Blogs - Tags: Business Strategy, The Business Catalyst As a business owner, our expertise and vision are the driving forces behind our company's success. However, the demands of running a business can often pull us in multiple directions, making it challenging to stay focused on what we do best. This is where the concept of "staying in our wheelhouse" becomes crucial. By concentrating on your core competencies and delegating tasks to experts in other areas, we can greatly enhance our productivity, drive growth, and ensure long-term success. In this blog, I explore the importance of staying in our wheelhouse, how to identify our core strengths, and strategies for effective delegation - so that we stay put. Understanding The Wheelhouse ConceptThe term "wheelhouse" originates from nautical terminology, referring to the enclosed part of a boat or ship where the steering wheel is located. In business, staying in your wheelhouse means focusing on areas where you have the most expertise, experience, and passion. It involves recognising your strengths and leveraging them to their fullest potential while entrusting other tasks to professionals who excel in those areas. Some Key reasons as to why staying in our wheelhouse is keyMaximising Efficiency and ProductivityWhen we concentrate on our core competencies, we are more likely to perform tasks efficiently and effectively (none of that YouTubing or ChatGPT-ing research for something that could potentially be a one time thing). This focus allows us to make the best use of our time and resources, which ultimately leads to higher productivity. For instance, if your strength lies... --- - Published: 2024-07-11 - Modified: 2024-07-09 - URL: https://thebusinesscatalyst.co.uk/the-hidden-costs-of-client-dissatisfaction-why-agencies-cant-afford-to-ignore-it/ - Categories: Blogs - Tags: Business Strategy, Marketing, The Business Catalyst In the competitive world of marketing, digital agencies, client satisfaction is paramount. All too often we experience clients abdicating what I would say is one of the hardest jobs - the ROI on marketing. It’s beyond delivering a service; it’s about creating experiences for clients and their customers that resonate, solving problems that matter, and building relationships that endure. However, many agencies overlook the profound impact that client dissatisfaction can have on their business and how the hidden costs of client dissatisfaction are far-reaching and can severely undermine an agency’s success. This article delves into these hidden costs, exploring why agencies can't afford to ignore them and how they can foster a culture of client satisfaction. The Direct Financial ImpactOne of the most obvious costs is the immediate financial loss. When clients are unhappy, they are less likely to renew contracts, engage in new projects or recommend us, leading to lost revenue, which also means we’re missing out on upselling or cross-selling services. Every unhappy client represents not just a lost customer but a chain of potential future clients who will never hear about the agency through word-of-mouth referrals. This is particularly damaging in a retainer-based business model where steady income from ongoing client relationships is crucial for financial stability. The cost, both money and time, of acquiring new clients is significantly higher than retaining existing ones. According to various studies, acquiring a new client can be five to seven times more expensive than keeping an existing one. High churn... --- - Published: 2024-07-02 - Modified: 2025-03-11 - URL: https://thebusinesscatalyst.co.uk/streamlining-mn2ss-booking-operations-with-a-tailored-system/ - Categories: Uncategorized MN2S is a prominent talent agency within the music industry, specializing in event management and representing artists and speakers worldwide. Operating in the Event Management niche of the Music Industry, MN2S has a dedicated team of 30 system users (bookers) handling high volumes of enquiries and bookings. Industry: Music Niche: Event Management System Users: 30 (Sales and Operations Team) The ChallengeMN2S faced several operational challenges that impacted efficiency and client satisfaction: Enquiry Management Ensuring every artist and speaker enquiry was consistently followed up. Accountability Lacking clear accountability for follow-ups among the booking team. Reporting Limitations Insufficient reporting capabilities to track performance and engagement. Complex Pathing Needing specific workflows based on whether the enquiry related to an artist or a speaker and to a specific booker. The SolutionThe Business Catalyst designed and built a bespoke booking system tailored to MN2S’s operational needs: Custom Booking System Design A streamlined, user-friendly system for all 30 bookers to manage artist and speaker enquiries efficiently. Automated Follow-Ups The system automatically prompts follow-ups, ensuring no enquiry is missed and improving overall responsiveness. Accountability & Tracking Integrated accountability measures assign and track tasks, providing clear ownership of each enquiry. Advanced Reporting Custom reporting tools deliver real-time insights into booking performance and team engagement. Specific Workflow Pathing Built-in workflows automatically direct enquiries down specific paths based on whether they involve artists or speakers, optimizing response strategies. Results Enhanced Follow-Up Rates Automated prompts and accountability dashboards led to a significant increase in timely follow-ups. Improved Team Accountability Clear ownership... --- - Published: 2024-06-27 - Modified: 2024-06-26 - URL: https://thebusinesscatalyst.co.uk/understanding-google-consent-mode-v2/ - Categories: Blogs - Tags: Business Strategy, The Business Catalyst In the fast-paced world of digital marketing, staying ahead of privacy regulations is crucial. March 2024 marked a pivotal change with the introduction of Google Consent Mode V2, a key update to comply with the New Digital Markets Act (DMA). Whether you're looking to enhance user trust or maintain robust data insights, understanding this update is essential. Let's explore what Google Consent Mode V2 brings to the table and how it can transform your digital strategy. What is Google Consent Mode? Google Consent Mode is a feature offered by Google that allows website owners to adjust how Google's tools operate based on the consent given by users for data collection and cookies. Essentially, it enables websites to respect users' privacy choices seamlessly. For instance, imagine visiting an e-commerce site and seeing a pop-up asking for cookie consent. If you decline, Google Consent Mode adjusts how Google Analytics and Ads collect and use your data, ensuring your preferences are respectedWith Google Consent Mode in place, Google Analytics might gather less granular data, or Google Ads might avoid using your data for personalised ads, thereby aligning with your privacy preferences. Compliance with the Digital Markets Act (DMA)The DMA places significant responsibilities on advertising platforms like Google to obtain explicit user consent and implement stringent safeguards for lawful data collection. Google Consent Mode V2 is a direct response to these regulatory demands, ensuring compliance and continued data flow from the European Economic Area (EEA). Key Differences in Google Consent Mode V2Google Consent Mode... --- - Published: 2024-06-13 - Modified: 2024-06-04 - URL: https://thebusinesscatalyst.co.uk/the-impact-of-listening-a-journey-from-hubris-to-humility/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, The Business Catalyst For years, I thought I had to have all the answers. This mindset was my armour, my badge of honour, something I wore proudly in every business meeting and every client interaction. The pressure to be the go-to person for solutions, to always know the next move, was immense. But frankly, it was exhausting. This constant need to be the smartest person in the room had its consequences. At times I think It bred an unpleasant arrogance and dismissiveness and I would find myself shutting down ideas prematurely, convinced that my way was the best and only way. This approach not only stifled the creativity and contributions of those around me but also isolated me in a bubble of my own making. In more recent times, I learned a crucial lesson in the power of listening. This shift in perspective has been positively encouraged by one of my favourite long standing clients, Oscar Trimboli, who literally wrote the book on it. Listening, truly listening, is transformative. It’s about stepping back and realising that if I’m the smartest person in the room, I’m in the wrong room. So now, I strive to approach every situation with an open mind, assuming that the person I’m talking with knows more than I do, and maintaining an eagerness to learn from those around me. This change wasn’t easy and it didn’t happen overnight. It required a conscious effort to be present, to ‘shut up’ and to tune into the nuances of conversations, and to... --- - Published: 2024-05-16 - Modified: 2024-05-14 - URL: https://thebusinesscatalyst.co.uk/breaking-the-boom-bust-cycle-in-agency-life/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, The Business Catalyst As an agency owner, it often feels like you’re strapped into a relentless rollercoaster. One moment, you’re landing new clients and exciting projects, and the next, you’re spiralling into overwhelm and burnout, trapped in a vicious cycle of boom or bust - a familiar adversary for many marketing agencies and one you’re probably intimately familiar with. So, what exactly is the boom or bust cycle, and how does it impact us? The Highs and Lows of the Boom or Bust CyclePicture this: You've invested significant time and resources into your marketing efforts for your agency, from crafting compelling content (AI-assisted if you’re clever) to running targeted ads and social media campaigns. The payoff is sweet as client inquiries flood in, and before you know it, you're swimming in a sea of beautifully crafted proposals, new clients and awesome projects. It's an incredible time as you and your agency ride the dopamine roller coaster and bask in the glow of success, celebrating the rush of growth. It’s not just your balance sheet that feels the impact—there’s a palpable buzz in your team as members feel more motivated, creativity blooms, and there’s a general sense of achievement that fills every meeting. Here’s a breakdown of the positives that come with this phase:New projects mean more income. It’s the obvious benefit, and it’s immediate. Each new client or project adds to your agency’s portfolio, enhancing your market standing and credibility. With more work, there’s often a need to expand the team, which can... --- - Published: 2024-05-13 - Modified: 2024-05-13 - URL: https://thebusinesscatalyst.co.uk/the-power-of-incremental-improvements-transforming-minutes-into-milestones/ - Categories: Blogs, Business Strategy - Tags: Automation, Business Strategy, The Business Catalyst How to Reclaim 30 Days of ProductivityIn our fast-paced world, managing time effectively isn't just a luxury; it's a necessity. The concept of "incremental is exponential," is something I explore regularly with our clients. It resonates deeply with professionals who are nearly always time poor and need to strive to maximise every minute. This philosophy isn't merely theoretical - it's a practical, actionable approach that can transform the way we work, enhancing both productivity and personal satisfaction. The idea that small, consistent time savings can lead to significant gains is both powerful and transformative. Saving just five minutes, 12 times a day, accumulates to an hour each day. Over a year, these minutes add up to approximately 30 full workdays. Imagine what you could achieve with an extra month of focused work time each year! This is not just massively impactful on our operations, but psychologically I've found it to reduce stress and increase opportunity for strategic initiatives with all that reclaimed headspace (shocker... I know)! One of our client's UK Football Schools success story vividly illustrates the impact of incremental savings. Once we had audited their customer journey and working practices, we spotted an opportunity in their sales process where a minor tweak saved 1. 5 hours daily across three sales agents. This totals over 1,000 hours annually, equivalent to about 140 workdays. Their story is a testament to how small changes can lead to massive benefits, enabling a shift from routine tasks to high-value activities that significantly boost... --- - Published: 2024-05-02 - Modified: 2024-04-14 - URL: https://thebusinesscatalyst.co.uk/navigating-the-vision-how-the-integrator-keeps-your-business-from-going-adrift/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, The Business Catalyst As a business owner, have you ever found yourself overwhelmed, juggling high-level strategy with day-to-day operations? Do you often feel like you're sailing into uncharted waters without a compass? If so, you're not alone. Many entrepreneurs face the challenge of balancing visionary aspirations with the practicalities of running a business. We had the pleasure of speaking with Katie Wells, Marketing Strategist and Integrator, who specialises in helping founders navigate these treacherous waters. Katie's expertise lies in strategic marketing and operational support, empowering entrepreneurs to focus on steering their businesses towards success while ensuring they're not bogged down in the minutiae of daily tasks. The Visionary: Charting the CourseKatie describes The Visionary as charting the course for the business's future. Typically, visionaries are the founders who dream big and set ambitious goals for their companies. They possess an innate drive, positivity, and an unwavering focus on the overarching mission. However, sometimes their attention to detail may lack as they prioritise the bigger picture, and often multiple initiatives get near to completion but fail to cross the finish line, remaining deserted in an ‘idea graveyard’. This can lead to a drain in energy and a feeling of overwhelm. And that’s where The Integrator comes in. The Integrator: Navigating the WatersEnter The Integrator, the steady hand at the helm who ensures the ship stays on course. Unlike The Visionary's penchant for blue-sky thinking, integrators are grounded and practical. They excel in managing the day-to-day operations, keeping shiny object syndrome at bay, and ensuring... --- - Published: 2024-04-18 - Modified: 2024-04-14 - URL: https://thebusinesscatalyst.co.uk/dont-be-lastminute-com/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, The Business Catalyst Have you ever found yourself burning the midnight oil, trying to meet a deadline, and thinking, "Why do I do this to myself? " You're not alone. The adrenaline rush of last-minute work can be addictive, but it's a high-stress, high-risk way to operate. What if we could shift that narrative and find a better way? The irony of me writing this two days after the my deadline is not lost on those close to meAs the late Douglas Adams once said: “I love deadlines. I like the whooshing sound they make as they fly by. ” A humorous reminder of our all-too-human tendency to push things to the last minute. But here's the thing: while it's fun to joke about deadlines slipping by, the real magic of creating our desired outcomes happens when we're ahead of them, thanks to good planning. Planning is not just about avoiding the whoosh of deadlines. It's about taking control, setting your pace, and ensuring you're moving in the right direction. With a solid plan, you're not just reacting to what comes your way; you're proactively shaping your path. It's the difference between being at the mercy of time and being in command of it. So, why is planning important? Because It reduces stress and overwhelm, and improves quality of life and relationshipsIt's empowering. It transforms the stress of looming deadlines into confidence, knowing you're on track. It turns potential chaos into clarity and direction. Planning means you're less likely to be caught off... --- - Published: 2024-03-28 - Modified: 2024-04-12 - URL: https://thebusinesscatalyst.co.uk/safeguarding-your-digital-fort-the-importance-of-password-management/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, The Business Catalyst More and more of our life, if not the entirety of it, is now subject to needing a login - from our supermarket shopping to our savings and investments, and everything in between. We hear all too often (and seeing as we manage A LOT of passwords for our clients) the lack of any thought of security with simple and repeated passwords being used ALL THE TIME! We liken this to leaving your key in the front door overnight or your car unlocked. In 2023 alone, 32% of UK business reported suffering a cyber attack. IBM’s X-Force Threat Intelligence Index for 2024 shows a 71% year-over-year increase in cyberattacks that used stolen or compromised credentials. When digital breaches and cyber threats loom large, safeguarding sensitive information is paramount for businesses. One crucial line of defence in this digital battleground is effective password management. Bad guys have realised it’s a lot easier to log in than it is to hack in. Why is Password Management Important? Password management is paramount for businesses (and individuals) to protect sensitive information from cyber threats. It ensures data security by safeguarding your own and your customer details, financial records, and intellectual property from unauthorised access. By adhering to robust password practices, it helps meet regulatory compliance standards, reducing the risk of legal penalties. Effective password management is vital for business continuity, preventing disruptions (and potential costs) from security incidents and maintaining customer trust. It also safeguards intellectual property, promotes employee accountability for data security, and... --- - Published: 2024-03-14 - Modified: 2024-07-04 - URL: https://thebusinesscatalyst.co.uk/get-specific-on-your-reporting-understanding-the-meaning-behind-your-data/ - Categories: Blogs - Tags: Marketing, The Business Catalyst Understanding the nuances of the numbers you use to make decisions for your business can make or break your success. According to a Gartner report, ‘’fewer than 50% of documented corporate strategies mention data and analytics as fundamental components for delivering enterprise value. ’’If you aren’t using reporting on data to drive growth and success in your business, there is no doubt that you’re leaving money on the table. But what sets effective data reporting apart from mere number-crunching? To delve deeper into this topic, we spoke with Rob McConachie, a seasoned expert in measurement marketing. Rob sheds light on why data reporting is crucial for businesses, sharing invaluable insights into: the world of analytics versus measurement the significance of tracking and top tips for creating impactful data reportsHow do I know which type of marketing data I should be reporting on? The two main types of data for marketing are analytic and measurement reporting. Analytics is just about getting the numbers, while measurement dives deeper into understanding the behaviours of your customers, so you can see the trends and patterns of what's actually happening. “We work on going from what we call ‘marketing the blind’, where you just throw out ads and hope something sticks, to actually understanding the flow of information, patterns and trends to be able to predict outcomes. ”Analytical reporting will tell you: the number of users on your site the number of people who hit a certain page the number of people who actually purchased... --- - Published: 2024-02-29 - Modified: 2025-01-11 - URL: https://thebusinesscatalyst.co.uk/protecting-your-business-the-importance-of-having-your-legal-ducks-in-a-row/ - Categories: Blogs - Tags: Bus, Business Strategy, The Business Catalyst Running a small or medium-sized business comes with its set of challenges, not least of which is ensuring your legal foundations are rock-solid. With over half of micro businesses facing significant legal issues annually, the question isn't if legal challenges will arise, but when. In this blog, we’ll guide you through essential legal safeguards that not only protect your business but also pave the way for its growth and success55% of micro businesses experience a significant legal problem in any one year of their business, with the average cost of that significant legal problem costing nearly £7,000, according to the Legal Services Board Survey. Are you a small or medium-sized business owner wondering if legal safeguards are truly necessary for your business's survival and success? Many entrepreneurs find themselves in a similar quandary, juggling the demands of running a business while overlooking the critical aspect of legal protection. However, neglecting legal safeguards can lead to dire consequences down the road. Suzanne Dibble, a multi award winning business lawyer, author of ‘GDPR for Dummies’ and founder of Legal Buddy, shares her insights into all things small business law. Suzanne is particularly commercially minded and entrepreneurial in her outlook, having worked with Richard Branson, Simon Woodruff and many other famous entrepreneurs. In this blog, Suzanne offers practical, jargon-free solicitors advice aimed to help small businesses with their day to day business law requirements. “The majority of entrepreneurs and small businesses do not put legal protections in place until it's too late. ”The... --- - Published: 2024-02-15 - Modified: 2024-02-13 - URL: https://thebusinesscatalyst.co.uk/how-rewards-recognition-and-appreciation-shape-culture/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, The Business Catalyst You have a clear company vision, robust processes, and a team of skilled individuals. So, what's the big obstacle standing in your way of innovation and growth? Within the workplace, culture isn't just a buzzword; it's the lifeblood that defines how teams operate, innovate, and succeed. Understanding how rewards, recognition, and appreciation play pivotal roles in shaping organisational culture can be the game-changer your business needs. The Essence of Culture in Business Culture isn't just about office decor or the occasional team outing. It's the collective personality of your company—the values, beliefs, behaviours, and interactions that define your organisational identity. Culture is the unseen force that influences employee engagement, productivity, and retention. Culture isn't something that happens overnight; it's cultivated through consistent actions, communication, and leadership. Every decision, from hiring practices to daily operations, contributes to shaping your company's culture. It's a dynamic process that requires intentionality and effort from every member of the organisation. ‘’Corporate culture matters. How management chooses to treat its people impacts everything for better or for worse. "Simon Sinek Distinguishing the unique roles of Rewards, Recognition and Appreciation While often used interchangeably, rewards, recognition, and appreciation serve distinct purposes in nurturing a positive culture. Rewards typically involve tangible incentives such as bonuses, promotions, or perks. Recognition, on the other hand, entails acknowledging employees' efforts, achievements, and contributions publicly. Appreciation goes beyond acknowledgment; it's about expressing gratitude and valuing individuals for who they are and what they bring to the table. The Power of Rewards, Recognition,... --- - Published: 2024-02-01 - Modified: 2024-01-23 - URL: https://thebusinesscatalyst.co.uk/lights-camera-action-the-power-of-video-production-for-your-business/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, Marketing In the fast-paced world of digital marketing, video content has become the undisputed star, captivating audiences and driving engagement. To shed light on the significance of video production for small to medium-sized businesses, we sat down with Cey, co-owner of Two Fresh, a seasoned video production company with 14 years of experience. They’ve worked with some of the biggest brands in the world from Google and Adobe to Lamborghini. From the early days of Facebook and YouTube to the current era of AI, Cey shares insights into the evolving landscape of video marketing and why businesses should embrace this powerful tool. What are the different types of video productions? At Two Fresh, we categorise our video marketing into three phases. It's like a funnel – reaching, engaging, and converting. The first is reaching your audience, involving promotional and social media content. Think short behind-the-scenes clips or targeted video ads. The second phase is engagement, with content like webinars or more extended educational pieces. Finally, there's conversion content, designed to seal the deal with features, benefits, or case studies. Which businesses need video and creative content? I firmly believe every business can benefit from video. It's the most potent marketing tool, bridging emotion and information like no other medium. While industries like hospitality, retail, and property find it indispensable, even B2B services can gain a competitive edge with case studies or thought leadership content. Video is a necessity in today's digital landscape. What value will it bring to a business? The... --- - Published: 2024-01-16 - Modified: 2024-01-19 - URL: https://thebusinesscatalyst.co.uk/unlocking-the-secrets-of-email-delivery-reputation-navigating-the-landscape-of-deliverability/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, Marketing, The Business Catalyst In the vast realm of digital communication, the journey of an email from clicking send to the inbox is far more intricate than one might imagine. The Science of Getting in the Inbox is a complex dance, choreographed by Email Service Providers (ESPs) and mailbox giants like Yahoo, Google, Hotmail, MSN, Microsoft, and AOL. This article unveils the mystery behind the scenes, delving into the critical facets of email reputation and deliverability. As of February 1st 2024, new rules are coming into play. This means you need to ensure your email server settings (DNS Domain Name Servers) are configured correctly so that your emails don't end up in the Junk Folder. What are email rules? When you press send on that carefully crafted email, a series of behind-the-scenes evaluations kick into gear. These are the email rules, the criteria set by ESPs and mailbox providers to ensure their users' inboxes are protected from spammers. These rules consider not just your DNS setup, but also other aspects such as email frequency, bounce rates, engagement metrics, and content nature. Imagine your email as a traveller crossing borders. The email rules act as checkpoints, scrutinising its legitimacy. Your email's frequency and volume, how often recipients engage (scroll, click ... ), and whether you've inadvertently stepped on a spam trap - they all play a role in determining its fate. It's a meticulous examination that boils down to one thing: your sender reputation. Why are Email Rules Important? The significance of adhering to email... --- - Published: 2023-11-22 - Modified: 2023-10-19 - URL: https://thebusinesscatalyst.co.uk/the-psychology-of-buying-decisions/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, Marketing, The Business Catalyst In the vast realm of online education, pricing a course can seem like a shot in the dark. Too high, and you risk scaring potential learners away. Too low, and you might undervalue the course or even question its quality. But what truly goes on in the mind of a potential customer when they see a price tag? I recently had a conversation on this with Jake Talbert from SixthDivision The Story of the $3,000 Course I was facing a dilemma. A client had a course offering at $3,000, and whilst many potential customers were clicking through to make a purchase we were experiencing a lot of abandoned carts. So I posed the question to Jake. "Why does this happen? Is the price too steep? ” Jake chimed in with some critical insights. "So the question for me is... What's the journey they've gone on already to have got to this step that they are not checking out? " Examining the path a customer takes before they reach the purchase page can significantly impact their buying decision. Have they attended a webinar? Have they had a direct conversation with someone? Have they received an engaging email sequence leading them to this point? The Psychology of Price Points As Jake aptly pointed out to me, the issue might not necessarily be the price. It could equally be the perceived value. "Problem is not necessarily in the price, but it could be in the webinar it could be in the value that's... --- - Published: 2023-11-08 - Modified: 2025-01-11 - URL: https://thebusinesscatalyst.co.uk/4-key-things-you-need-to-know-to-get-the-most-out-of-your-team/ - Categories: Blogs, Business Strategy - Tags: adjourning, forming, norming, performing, storming, team building, teamwork It’s not uncommon as a business owner to feel stuck. To feel like you’ve hit a plateau and you’re not moving forward. The root of this problem can more often than not be about who rather than what. For example: Is there a member of our team that is in the wrong role? Is there a member of our team that might not be a right-fit team player? Understanding team dynamics allows us to answer these questions – and, more importantly, identify the solution. Thankfully, there are models available to help us to unlock and then benefit from this understanding. Tuckman’s team dynamics In 1965, psychologist Bruce Tuckman developed a five-step model of group development, which he called “Forming, Storming, Norming, Performing and Adjourning”, which describes the journey that teams take on their way to becoming highly effective. Let’s explore the stages in more detail. Forming The forming stage of team dynamics could be described as the honeymoon period. There’s excitement, enthusiasm, and a general air of positivity. The possibilities feel endless, and the realities of team dynamics and politics haven’t yet begun. Of course, the forming stage doesn’t strictly relate to forming entirely new teams. It could be when team members silo off into new projects or different parts of the business, or when somebody leaves and the dynamic needs to reform. What’s crucial in the forming stage in any context is that we’re looking at the personalities of our team members. Consider the following questions: Have we chosen... --- - Published: 2023-10-25 - Modified: 2025-01-11 - URL: https://thebusinesscatalyst.co.uk/the-number-1-strategy-i-used-to-double-my-profits-in-12-months/ - Categories: Blogs, Business Strategy - Tags: profit, strategy I’ve been exploring the underpinning strategies of my business,and it comes following three outcomes: Winning The Ultimate Entrepreneur Award for 2023 Achieving our record quarter in the history of The Business Catalyst Doubling our profits in the last twelve months. I wanted to share these strategies with you, in the spirit of supporting you in adding tens of thousands of pounds of profit into your business. A strategy for success My good friend and mentor Dan Bradbury is known for saying: “If you want a better business, be a better business owner” To achieve this, there is much knowledge and skills to acquire on an ongoing basis – in fact, pretty much ... forever. One of the strategies I’ve been successful at has been to get into a better room and around better people: “If you’re the smartest person in the room, you’re in the wrong room. ” This is something that I knew to be true very early on, and something that won’t come as new information to many business leaders. But knowing this isn’t enough – it’s how, as a business owner, you take action on it that is important. Are you saying yes to new things? Are you able to spot opportunities? Are you striving to upgrade your life? And most importantly, are you looking to cultivate and leverage relationships with people around you? It’s not enough to just say hello to a connection when you bump into them every three months at a conference or event.... --- - Published: 2023-10-11 - Modified: 2025-01-11 - URL: https://thebusinesscatalyst.co.uk/overcoming-the-limitations-of-chatgpt-these-2-things-are-key-to-getting-the-best-results/ - Categories: Blogs, Business Strategy - Tags: AI, ChatGPT, ChatGPT prompts, how to prime ChatGPT, How To Use ChatGPT, priming, prompting Many people think that getting the most out of ChatGPT is all about the prompts we feed it. Whilst the prompt is important, there’s another factor at play here that is often overlooked: effective priming. It’s not uncommon for people to confuse the two, so allow us to explain the difference: Prompting: the textual inputs (such as questions, phrases, keywords discussion topics, or instructions) that you input into ChatGPT in order to generate a response. Priming: a method of providing context to ChatGPT to improve responses, enhance its understanding of a prompt, fill knowledge gaps, and train it to meet specific needs. Let’s explore each and why they’re important. What is priming? Knowing how to prime ChatGPT is critical to getting the most out of it. However, many people often get it wrong by providing a lack of context and ignoring tone and style. If we do not give ChatGPT adequate context, it will struggle to know exactly what we want. As we mentioned in the previous blog, ChatGPT is trained on patterns. Consider for example asking ChatGPT to write a blog for us. If we provided very little context, it might answer our instruction, but the blog it produced would be based on the patterns and training it knows – not patterns unique to us. It would not be specific to our audience, written in our tone, or formatted in the way we might prefer. This is a common occurrence with people using ChatGPT incorrectly. It’s an ineffective approach... --- - Published: 2023-09-27 - Modified: 2025-01-11 - URL: https://thebusinesscatalyst.co.uk/3-ways-youre-using-chatgpt-wrong-how-to-harness-its-full-potential/ - Categories: Blogs, Business Strategy - Tags: AI, ChatGPT, ChatGPT For Businesses, How To Guide The AI landscape is changing rapidly. To best leverage this technology for our businesses, we need to keep our finger on the pulse. The use cases for AI in business, specifically that of ChatGPT, are far reaching – including everything from marketing to research, coding to content creation. However, if we don’t truly understand the purpose of ChatGPT, it can cause frustrations, inaccuracies, and misunderstandings. In this two-part blog series, we’ll uncover what ChatGPT is, why it was created, and how we can use it to our advantage. This blog series is based on a webinar hosted by Tiffany Bridges, who has spent months delving into the world of AI and creating free guides for businesses wanting to learn more. Tiffany is the Founder of AI Edge coaching, through which she helps businesses to leverage the transformative power of AI. The four main use cases of ChatGPT in business There are a multitude of fantastic and easily accessible use cases for ChatGPT, and four main ones we have noticed since implementing it into our workforce. Increased capacity Using ChatGPT to draft emails, blog posts, social media captions, business strategy, translations and so much more can equate to hours saved per week. 2. Boost communication efficiency Not only can ChatGPT produce text in almost 100 languages, it can also boost the efficiency of communication when fed the correct prompts, helping to keep discussions short and to the point. 3. Automate repetitive tasks It’s no secret that we’re big fans of automation... --- - Published: 2023-09-13 - Modified: 2023-10-24 - URL: https://thebusinesscatalyst.co.uk/how-important-are-company-values-in-achieving-long-term-business-goals/ - Categories: Blogs, Business Strategy - Tags: business goals, business values, company values, vision statement At the heart of any successful business are its values. These values are the essence of what makes a business recognisable and form the perspective through which the business sees the world. A business that is clear on its values will be able to answer why their chosen values matter and what end goal they serve. These values will create the culture of the business. Creating company cultureTiffany Bridges knows company culture inside out. She’s spent over ten years helping entrepreneurs to harness their native genius and build a company around it. Through her business, The Impact Coach, she’s on a mission to enable other business leaders to enjoy deeper fulfilment and have the impact they’ve always wanted. In February 2023, The Business Catalyst were fortunate enough to join forces with Tiffany to deliver a webinar about the importance of company values. During the webinar, she gave the following example to emphasise how significant values are when creating company culture: Disney World is an immersive experience. From the moment ‘guests’ walk through the gates to the moment they leave, all team members are in character. It doesn’t matter who is in the Mickey uniform, who is playing Cinderella, or who has the role of Peter Pan. All actors will be expected to behave in a certain way, use and avoid certain language, and maintain the upbeat, positive values of Disney World. The company is incredibly clear and specific on what they expect from their employees. Not only does this create... --- - Published: 2023-09-12 - Modified: 2023-09-15 - URL: https://thebusinesscatalyst.co.uk/the-ultimate-entrepreneur-2023/ - Categories: Blogs, Business Strategy - Tags: Automation, Business Strategy, The Business Catalyst In June 2023, Lisa Catto was awarded the Ultimate Entrepreneur via an audience vote at the Dan Bradbury CEO Mastermind event. She shared her insights on how ''relationships on purpose'' can be a key factor in creating a successful business. Lisa shared some key tips and advice on how to purposely and consciously building a range of relationships in business to guarantee success. Watch Lisa talk about the power of relationships here... https://youtu. be/anvpjTglPGI --- - Published: 2023-08-16 - Modified: 2023-08-23 - URL: https://thebusinesscatalyst.co.uk/cutting-costs-and-maximising-efficiency-why-we-wish-wed-automated-sooner/ - Categories: Blogs - Tags: Business Automation Specialist, Business Growth, Business Strategy, Process Automation, Productivity, Reduce Staff Costs, Workflow Efficiency Testimonial by Chris Lubas, Lubas Medical It was as though my business was split in two halves: the quality of the service we provided was top notch, but behind the scenes, our systems and processes were letting us down... Lubas Medical was created by my paramedic father, Paul Lubas, and provides high-quality medical training for the sports industry and medical professionals. We’ve spent over 20 years perfecting the courses and training we offer, and we’re proud of the relationships we’ve built within the industry. But it hasn’t always been easy. There was a time when we weren’t making effective use of two of the most valuable resources a business has: time and money. The problem we were facing Up until a few years ago, the administrative systems we were using to run our business were archaic. Most of our processes were manual, and a lot of information was being stored in people’s heads – forget centralised databases! With so many moving parts, it was difficult to keep track of everything. The turning point came with the Covid-19 pandemic. Unfortunately, we were forced to strip back to a skeleton crew and, sadly, had to make our three administrative staff redundant. In 2021, as the world began to slowly open up again, we took the opportunity to start fresh. In the post-Covid world, everything had changed. Our online training courses became a vital part of our business, meaning we had to find a way to incorporate them into our workflows. We came... --- - Published: 2023-08-16 - Modified: 2023-09-11 - URL: https://thebusinesscatalyst.co.uk/efficient-and-automated-systems-for-building-a-sales-business-with-lisa-catto/ - Categories: Podcasts Click here to listen to this podcast episode About the episode: If you want to grow your sales business, implementing consistent processes and hiring strategic partners to execute them is critical. So how can you boost efficiency in your firm? As a productivity and automation aficionado, with forging intentional alliances with executives who share your values, align with your culture, and complement your skills. This ensures you can document and apply organized systems. When creating these procedures, to identify inefficient areas and provide team accountability to ensure follow-through. In this episode of Systems Simplified, Adi Klevit welcomes Lisa Catto, the CEO of The Business Catalyst, who shares tactical processes for maximizing company efficiency. Talking about our team buy-in strategies, how to align strategic partners with business culture, and proprietary systems for relationship-building. A Glimpse of what you’ll learn: The entrepreneurial journey and interest in automation and efficiency Proprietary processes for relationship-building How to align referral partners with company culture Designated automation and efficiency systems Tried-and-true team buy-in strategies The significance of processes and procedures for businesses Resources mentioned in the episode: Adi Klevit on LinkedIn Business Success Consulting Group Lisa Catto on LinkedIn The Business Catalyst Traction: Get a Grip on Your Business by Gino Wickman “Processes for Delivering a Personal Pitch With Topher Morrison” on Systems Simplified “A Private Equity Investor’s Systems for Business Valuation With Dan Bradbury” on Systems Simplified --- - Published: 2023-08-04 - Modified: 2023-09-11 - URL: https://thebusinesscatalyst.co.uk/understanding-your-audience/ - Categories: Podcasts A great conversation with John Ainsworth on his The Art Of Selling Online Courses podcast. We delved into the world of selling online courses and explore the strategies that can take your e-learning business to the next level. We uncover the secrets to keeping your students engaged throughout their learning journey and discuss the game-changing potential of AI tools for content creation. Of course we also talk about how automation can streamline the management of your course communities, allowing you to focus on what truly matters - delivering value and impact to your students. --- - Published: 2023-08-02 - Modified: 2023-12-15 - URL: https://thebusinesscatalyst.co.uk/jamies-story-how-one-dental-practice-achieved-a-400-increase-in-private-patients-using-automation/ - Categories: Blogs - Tags: Business Automation Specialist, Business Growth, Business Strategy, Data Collection, How to Increase Private Patients, Increase Patient Referrals, Process Automation, Productivity, Workflow Efficiency Testimonial by Jamie Wood, East Midlands Orthodontics When I first began working with my father’s orthodontic practice in 2012, I had very limited knowledge of the dental industry. I did however have some significant business experience under my belt, and knew that combining the two was the best way to grow our family practice to new heights of success. However, I needed help. I’ve discovered that there’s a consistent theme within the dental industry wherein dentists and practice owners tend to stick safely to the same methodologies and processes for years on end. These systems might work, but they’re clunky and often not conducive to growing and scaling practices – and therefore nothing advances. This is partly because many practice owners don’t see their practice as a business. Because of my background working in corporate business, however, this is the approach I took. The difficulty was that because marketing practices, technology, and software change all the time, in order to experience the most benefit, it’s important we keep up with these changes. As a practice owner and not a technical expert or content producer, I didn’t have the specific tools – or time – to do this. The problem I was facing One of the biggest challenges my practice was facing was that we didn’t have a treatment coordinator. Treatment coordinators are typically found within private practices, and at the time, we were 95 percent NHS and 5 percent private in our patient split. This meant that the majority of... --- - Published: 2023-07-19 - Modified: 2023-08-23 - URL: https://thebusinesscatalyst.co.uk/the-ultimate-revival-how-to-improve-your-email-reputation-and-reactivate-cold-leads/ - Categories: Blogs Many of us are familiar with this dance: leads and contacts send in enquiries, show an interest in our products or services... ... and then disappear (or we may not be on top of our follow up beyond the initial enquiry). But what many businesses don’t realise is that, when used properly, automation can be an incredibly effective tool for reactivating cold leads or previous customers. In this blog, we’ll be exploring how to use automation to leverage the power of email marketing in creating ongoing engagement with leads, prospects, and customers. An introduction to email engagement The first thing we need to know is when and why a lead, prospect, or customer disengaged. For example, perhaps they dropped off right before the point of purchase, which may tell us they have some concerns about pricing. Did they have objections or questions that could have been clarified? We can refer them to our FAQs. One way we might try reactivating them is via email. A few years ago, open rates were used as a marker to analyse the success of email campaigns. Unfortunately, following an update on Apple’s iOS software, and since most people favour Apple iPhones, open rates are no longer an accurate indicator of engagement for Apple software users. For more information on this, take a look at this short video we made that explains everything you need to know. Instead, a more useful measure of engagement is click rates. In the email marketing world, click rates represent... --- - Published: 2023-07-10 - Modified: 2023-08-29 - URL: https://thebusinesscatalyst.co.uk/de-stress-your-business-podcast/ - Categories: Business Strategy, Podcasts Great conversation with Alexis Kingsbury (fellow Ultimate Entrepreneur Finalist), the found of www. airmanual. co (systemising getting your processes written, what's not to like? ) --- - Published: 2023-07-05 - Modified: 2023-07-17 - URL: https://thebusinesscatalyst.co.uk/5-ways-to-make-the-most-out-of-working-with-an-automation-expert/ - Categories: Blogs, Business Strategy, Infusionsoft Unleashed, Keap Blogs and Resources Reaching a plateau in our business can make us feel stagnant, panicked, and unproductive. Everything we’re doing may be working, but we’ve hit a glass ceiling and are struggling to find a way to push through it. This is the point at which the most successful businesses evidence their greatness: they dig deep and don’t give up. They don’t stick to processes that aren’t conducive to growth and scale. They innovate new ones. But how do we free business leaders from mundane operational tasks so that they’re free to focus on reimagining the potential of their business? Enter: automation. Preparing for greatness Many businesses, having realised the enormous potential of automation, might run to the nearest automation specialist immediately. But when asked the question, “Why do you need automation in your business? ” they might not have the answer. In this blog, we’ll be exploring five considerations businesses should make before working with an automation specialist so that they can get the most out of their expertise and guidance. Goals and objectives The first thing we need to define when starting our automation journey is our goals and objectives. Perhaps we want to streamline, increase efficiency, increase sales, or remove ourselves from operational tasks. Perhaps it’s all of the above. Often, businesses will have more than one objective. Whatever the number, it’s crucial that we’re specific about which areas of our business have problems, are causing blockages, or simply aren’t growing. This is where automation can provide the most benefit.... --- - Published: 2023-06-27 - Modified: 2023-08-29 - URL: https://thebusinesscatalyst.co.uk/redbeard-radio-humanness-and-value-alignement-in-the-age-of-ai/ - Categories: Podcasts Redbeard Radio - Humanness and Value Alignment in the age of AI It's always great catting with Brian Keith from Redbeard radio, ALWAYS great quality conversations. With AI taking the feeds by storm we have a wonderful chat about how to stay human and still leverage the power of AI. 2:17 "What are you doing with all these ways we can show up in the world? " -Brian Keith 3:44 "Automation clears the space to build human relationships. "-Lisa Catto 5:54 "This is just the next step in evolution. " -Lisa Catto 7:42 "How do you discern what to focus on? " -Brian Keith 11:47 "Why don't you work out the optimal path? " -Brian Keith 16:14 "It's not about credibility, it's about being congruent. " -Lisa Catto 18:07 Values Alignment 19:13 "The ones that are not aligned with you are the ones that take up the most time. " -Lisa Catto --- - Published: 2023-06-21 - Modified: 2023-07-17 - URL: https://thebusinesscatalyst.co.uk/chatbots-and-live-chats-everything-you-need-to-know-for-business-success/ - Categories: Blogs, Business Strategy Guest article by Adam Smith, EnquiryBot The evolution of live chats and chatbots has happened quickly over the last ten years, and today there are a number of options available. As with most things, the option most suited to your business depends on exactly that: your business. For example: What are the problems in your business?   What are you looking to achieve?   What are your services?   What are the important questions in order to qualify each and every prospect that comes in? Chatbots and live chats can be incredibly helpful tools for answering customer questions and concerns, bypassing long and frustrating wait times, and overcoming limited agent availability – but there are pros and cons to consider to find the best option for you. Live chat versus chatbots  A live chat environment is one that involves a human communicating with customers through a chat box. Pros Able to deliver accurate solutions: nuanced questions can be handled by an operator from start to finish Less frustration for customers who have a specific question that isn’t in the FAQs Customers might prefer a human touch Cons At risk of human error such as spelling or grammar issues Potential for bias or emotion Requires staff that need to be trained and monitored 24/7 support is impractical and expensive using this method Can only respond to a limited number of enquiries at any one time The cost of paying a member of staff member to operate it A chatbot, on the... --- - Published: 2023-06-07 - Modified: 2023-07-17 - URL: https://thebusinesscatalyst.co.uk/simple-vs-complex-how-to-identify-the-perfect-integration-software-for-your-business/ - Categories: Blogs, Business Strategy Low-code/no-code automation is accelerating the accessibility of automation, allowing businesses to build and deploy automated processes with little or no coding required. It means that even the biggest technophobes among us can benefit from the transformative power of automation. Whilst this software is hugely exciting, there are limitations. For businesses with more complex requirements, this sort of software may not fit the bill. In this blog, we’ll be highlighting two popular integration software solutions and exploring the benefits of each. Remember: the key to getting the most out of automation is identifying what your specific needs are and which software would best support them. Why is integration software important? Integration software like Zapier (pronounced ‘happier’) and Make (formerly Integromat) are so important because they allow different pieces of software in your business to talk to one another. You may remember in my last blog I geeked out a little over APIs (Application Programming Interfaces), but as a reminder – an API essentially acts as a bridge that enables the flow of data between two pieces of software. This is handy because most businesses have more than one software necessary for the business to run efficiently and at its best. For example, we might be using a CRM like Keap for our sales and marketing. If Keap generates a sale, we likely want to log that purchase. We could then use proposal software like Pandadoc, and create an invoice in our accounts software, like Xero. This requires details to be passed... --- - Published: 2023-05-24 - Modified: 2023-07-17 - URL: https://thebusinesscatalyst.co.uk/what-amazon-uber-tesla-and-netflix-can-teach-us-about-successful-automations/ - Categories: Blogs, Business Strategy - Tags: Business Strategy, Customer Feedback, Customer Preferences, Data Collection, Google Reviews, Process Automation, Productivity, Reviews, Workflow Efficiency Businesses that use automations properly benefit from a whole host of advantages including: better communication with prospects and customers, streamlined processes, reduced risk of human error, and increased efficiency. Whilst the likes of Amazon, Uber, Tesla, and Netflix might feel worlds away from the realities of our own businesses in terms of scale and profit, we can use them as inspiration. They are excellent examples of how we can implement automation in our own businesses, freeing up time and simplifying processes. Let’s look at some case studies and see what wisdom we can glean from the businesses at the top of their game. Case Study: Amazon Automation reduces the risk of human error and allows a quick and seamless process from the first click to the customer’s door. Amazon have been pioneers in evidencing how automation can boost businesses to the height of success. They’re a fantastic example of an ecommerce business at its peak. They’re big on customer experience, with an impressive focus on making everything as slick and efficient as possible. Their process is so well executed that customers have come to expect a next day delivery with zero hiccups in between. Who would have thought that ten years ago? To achieve this, their operational process has to deal with a lot of data. Customer details, billing information, and delivery details all need to be captured without hindrance. The best part is, it’s the customer that inputs this information. After that, the rest of the process is automated,... --- - Published: 2023-05-10 - Modified: 2023-09-04 - URL: https://thebusinesscatalyst.co.uk/automation-simplified-the-best-software-out-there-and-how-to-use-it/ - Categories: Blogs Those of us who have raised children will be familiar with the haphazard approach they take to building Lego®: smashing pieces together to create structures that definitely wouldn’t pass a health and safety test. When it comes to automating our business processes, I’d suggest we don’t take inspiration from this approach. Understanding which software fits well together and can be built upon is essential to ensure a seamless experience that will benefit our businesses. In this blog, we’ll be exploring which areas of your business would benefit from automation, and putting a spotlight on the best tools available. How automation can help you stand out against your competitors For most entrepreneurs in business, we learn as we go. Often we’re striving to be recognised as thought leaders in our industry and to offer a better service than our competitors. This can require a substantial amount of trial and error! We aren’t going to know everything straight away, and a healthy amount of experimentation is beneficial – we learn best from our mistakes, after all. Problems occur when we give in to our natural tendencies to be creatures of habit. We like to stick with what we know, and stay within our comfort zones. Thankfully, when it comes to automation, we’ve carried out the experimentation so you don’t have to, and you can now live vicariously through us. We’re able to help businesses find the blind spots in their ideal customer journey, and identify where they can best leverage automation tools.... --- - Published: 2023-05-04 - Modified: 2023-05-04 - URL: https://thebusinesscatalyst.co.uk/the-ultimate-coach-podcast/ - Categories: Podcasts Living into your document... . what does that even mean? Well, in the world of Steve Hardison, the Ultimate Coach - it's about who you are BEING in the world and who you declare yourself to be. I'm privalaged to be on the leadership team of The Being Movement which spontaneously came into being, initially as a Facebook community, as a result of the publication of The Book of Being, entitled "The Ultimate Coach" Book. Our mission is to bring the possibilities of becoming who you want to be to as many of the 7 billion souls on the planet as we can. Amazon US linkAmazon UK linkIn this interview with Meredith Bell I talk a bit about the work I've done in firstly discovering who I wanted to be in the first place and some of the processes and challenges to be who I am today. I hope you enjoy x --- - Published: 2023-04-26 - Modified: 2023-04-26 - URL: https://thebusinesscatalyst.co.uk/how-to-build-a-better-human-connection-with-automation-tools/ - Categories: Blogs - Tags: Business Automation, Business Automation Specialist, Customer Service Advice, Great Customer Service, Marketing Automation People aren’t easily fooled. It’s very obvious when an email is an auto response, or a customer service advisor is a chatbot. Trying to dress these things up as a personalised human service may not be as clever an idea as you think... Automation ISN’T a way to trick your clients In the last ten years, automation has undergone huge changes. There was a time (not so long ago) when the best approach was thought to be concealing the automation altogether, such as pretending that evergreen webinars were live webinars, or pretending that chatbots were human. It may have worked at the start, but not anymore. Businesses were bitten by this, and it has been proven time and time again that authenticity and human connection are some of the most powerful tools a business can wield. Automation should be designed to free up the time, space and resources so that we can build relationships that reward both our businesses and our clients. This may sound strange coming from a business owner who specialises in building business automations, but it’s true! Automation helps get the low value tasks done In a world that is noisier than ever, businesses are also busier than ever. Automating tasks that don’t need to be done manually can be immensely helpful in quieting some of that noise. For example, answering FAQs, sending out order confirmations, keeping up to date with reminders, or scheduling meetings. We don’t need to be spending our valuable time resources on these... --- - Published: 2023-04-24 - Modified: 2023-04-24 - URL: https://thebusinesscatalyst.co.uk/content-untapped/ - Categories: Podcasts I joined Ivan from Write Business Results to talk about the importance of automation and content. Ivan, Georgia and the team at 'WBR' really know what's what when it comes to content. I have been a client of theirs for quite a while now where they save me an enormous amount of time getting my ideas out of my head and into blogs, in my voice, for your enjoyment! We also all know that for any business or creator out there, making sure you have the right systems set up is vital if you want to build a self-sustaining community. Head over the to Content Untapped Podcast to listen to the full conversation --- - Published: 2023-04-24 - Modified: 2024-01-08 - URL: https://thebusinesscatalyst.co.uk/life-on-air/ - Categories: Podcasts https://www. youtube. com/watch? v=13vLcZC1qKU Life on Air A truly inspiring conversation with Jason Wojo and Polish Pete! We dove dep into how becoming a better person can feel like an overwhelming task. How do you deal with the mistakes you’ll make along the way? How do you address your habits and behaviors that feel out of your control? How do you REALLY start believing you are capable of something greater?   I'm in the business of transformation and lucky enough to work with a lot of very very cool coaches and mentors. I know I can create more impact in the world as the “Enabler of Changemakers. ”   I, like many, have spent years working on my own potential and who I'm being (I'm still work in progress). In this podcast I share some of my personal development strategies.   As Jason Wojo says,  this episode is loaded with more than gold nuggets, these are cinder blocks! We cover: How to hack your habits so you can stop being triggered and start making better decisions The way changing your story works to help you get out of your own way How to use “rails” in your life to keep you from losing momentum The power of having a support system that you know has your best interest and will be honest with you (and what can happen when you learn to coachable with their feedback) How to expertly tow the line between having grace for yourself when you mess... --- - Published: 2023-04-12 - Modified: 2023-04-24 - URL: https://thebusinesscatalyst.co.uk/just-because-you-can-doesnt-mean-you-should-beware-of-these-4-automation-mistakes/ - Categories: Blogs, Business Strategy, Infusionsoft Unleashed - Tags: Automation, Business Automation, Business Automation Specialist, Business Mistakes, Increase Profit By Lisa CattoLike Jurassic Park, businesses can fall into the trap of making some easily avoidable mistakes that could cause a disaster. At The Business Catalyst, we make no secret of the fact that we’re big fans of automation (and Jeff Goldblum). But just because you can, does it mean you should? There is always more than one way to skin the digital catSometimes, businesses run the risk of over-complicating – and over-engineering – their processes. To quote the legend himself (Jeff Goldblum): “You were so preoccupied with whether or not you could, that you didn't stop to think if you should. ” When we’re creating automations for our business, we need to be mindful of keeping things simple. Just because an automation could be fifty steps, doesn’t mean it needs to be. What can we cut down or simplify in our processes? The main point of automation is exactly that: to simplify. Overcomplicating the automations we use or implementing automations in inappropriate places can be detrimental rather than beneficial to our business. Let’s explore some of the things we should avoid to get the most out of automation, rather than have it turn into a monster we can’t control. Be careful not to over-communicate! When we over-complicate our internal processes, clients notice. We might be over-communicating every little step and, as a result, the journey we're taking them on might feel boring, robotic, and poorly designed. We don’t want that. We want a dynamic, easy-to-follow, and exciting journey, right?... --- - Published: 2023-03-09 - Modified: 2023-03-09 - URL: https://thebusinesscatalyst.co.uk/how-automation-can-help-you-close-treatment-plans-in-your-dental-practice/ - Categories: Blogs Do you find that getting a lead over the line and turning them from a prospect to a patient is often one of the most difficult and hazardous parts of the sales process? It’s where all your hard work culminates and, hopefully, pays off. Read how automation can help here. Do you find that getting a lead over the line and turning them from a prospect to a patient is often one of the most difficult and hazardous parts of the sales process? It’s where all your hard work culminates and, hopefully, pays off. For a dental practice that has no automation supporting this process, it can be all too easy to lose a prospective patient at this stage. A prospective patient can be engaged with the patient journey all the way up (and beyond) the point of sale, but may get cold feet, or distracted, when it comes to actually joining the practice. Automations are not only a great way to keep the momentum going and avoid being left at the altar at the last minute, but also can save an enormous amount of time, leaving space to build the all important relationships. . If you let the wheels fall off or slacken in your approach even momentarily, it could be enough for them to lose interest and sign up with a more attentive practice. Establishing processes that ensure continual engagement builds confidence in the practice and can leave little room for second thoughts. If you can keep engaging with your prospective patients at every step, keep checking in with them, and do not hesitate to anticipate the next step, that crucial last part of the sales process can be so much smoother and less prone to last-minute decisions not to join you. Engaging with your ideal patient and... --- - Published: 2023-02-23 - Modified: 2023-03-09 - URL: https://thebusinesscatalyst.co.uk/why-knowing-your-values-is-so-important-if-you-want-to-hire-a-players-by-catherine-rooney/ - Categories: Blogs Finding A-Players is not a quick process, and nor should it be. It requires real effort, but the payoff is huge. In fact, it’s really important that your recruitment process is in place. Read the blog by Catherine Rooney for The Business Catalyst here. Finding your ideal team member is a lot like finding your Ideal Client. It requires a degree of time, effort and money to identify who they are, but the return on that investment is substantial. Finding A-Players is not a quick process, and nor should it be. It requires real effort, but the payoff is huge. In fact, it’s really important that your recruitment process is: Robust Thorough Intentional Prepared If not, you risk bringing someone into the company who might have the necessary skills and experience for the role, but is a bad fit for your business and does not align with your values. Bringing someone into your business based on skill and ability alone without considering whether they’re a cultural or holistic fit can have consequences that negatively impacts your entire team and the business you’ve worked so hard to create. Company culture is key Even though you may well have a superstar person who will hit all their targets, they may not fit in with your company culture and might not always be an agreeable person to work with. It might be tempting to ignore this for now and hire the most experienced candidates (because they’ll get the job done! ), but by mishiring you will eventually have to rehire. Not only will this have significant financial implications, but huge amounts of resources will have been wasted on training, onboarding and setting them up whilst you have to go back through the recruitment process and are also,... --- - Published: 2023-02-13 - Modified: 2023-02-13 - URL: https://thebusinesscatalyst.co.uk/two-reds-are-better-than-one/ - Categories: Podcasts Listen To The Podcast Here A conversation with Chris Barrow (Coach Barrow from Extreme Business 100) and Ashley Latter as they discover more about the Ideal Patient Journey for dentists, orthodontists and other appointment based bricks and mortar businesses. https://idealpatientjourney. com/ We talk about the three critical results of the work she does for dental practices:Saving time;Getting organised andGrowing sales. Nothing to not like there. Lisa has run her own businesses since the age of 19 and has a bewildering CV that includes:Turning a roller-skating rink into a rave venue;Running an animation art gallery in central London;Pioneering computer games and digital marketing before the internet “was a thing” and we were using floppy disks and dial up modems! After a sabbatical in the South of France, she returned to the UK and started working in small business automation before most of us even knew what that meant. Chris first met Lisa during lockdown, when she was automating an ortho group and he has since witnessed the transformative work she has done with a number of his clients in general practice. For Ashley, meeting Lisa for this podcast recording was the second blind date of his life - and the first that has turned up! Lisa explains to us in very clear and direct terms the three phases of her work with dental clients, automating:Phase 1 - what happens before someone becomes a patient (including her unique SmileViewer systemhttp://www. smile-viewer. com/);Phase 2 - how they are converted into fee-paying patients andPhase... --- - Published: 2023-02-09 - Modified: 2023-03-09 - URL: https://thebusinesscatalyst.co.uk/how-sprints-can-create-focus-clarity-and-alignment-in-your-business-by-tiffany-bridges/ - Categories: Blogs Have you ever spent weeks coming up with a foolproof plan, only to see it all fall apart when it came time to deliver? You knew exactly what you wanted to achieve and what you needed to do to get it done. The reason for this is usually that they don’t have a proper project management strategy in place. Have you ever spent weeks coming up with a foolproof plan, only to see it all fall apart when it came time to deliver? You knew exactly what you wanted to achieve and what you needed to do to get it done, but somehow you and your team weren’t quite able to pull it all together when it really mattered. What went wrong? No need to be embarrassed – I’ve seen this happen so many times in my career! The truth is, many business owners are great at making plans, but they really struggle when it comes to execution. The reason for this is usually that they don’t have a proper project management strategy in place. Team members might know their own responsibilities, but their work is siloed from each other and nobody communicates. You hold check-ins once a week, but the meetings lack focus and have no clear deliverables. Everyone’s working towards a single vaguely defined goal that won’t come due until weeks or months into the future, and so it's easy to put things off or hide from difficult tasks. Under these circumstances, it's no wonder projects tend to drift, ending up late and over budget. What’s the solution? Well, if you’re consistently finding yourself late to the finish line, the obvious answer is to up the pace. In fact, maybe it’s time you started Sprinting! A sprint is a short working cycle lasting just a few weeks, where you and your team use agile project management strategies... --- - Published: 2023-01-26 - Modified: 2023-01-26 - URL: https://thebusinesscatalyst.co.uk/how-great-content-can-create-a-more-compelling-customer-journey-for-your-business-by-tiffany-bridges/ - Categories: Blogs What do businesses get wrong about the content journey? We look at thinking of your content strategy as the map which allows you to guide your customers on their way, keeping them from wandering off the path and getting lost in the deep dark forest! There are so many different elements involved in running a successful business in the 21st century. You need slick digital marketing, a watertight sales pipeline, flawless delivery, laser-focused data and reporting, and a hundred other things besides! However, there’s one key piece that many entrepreneurs tend to overlook, which is a real shame, because no modern business can flourish without it – engaging, informative, compelling content! Many businesses think about content solely from a marketing point of view, and of course, producing gripping ad copy and engrossing lead magnets are vital ways of drawing new leads into your sales funnel. But just think about it – are these the only kinds of content you share with your customers? Of course not! There are blogs, emails, white papers, explainers, one-pagers, video guides, proposal documents, reviews, testimonials, and much, much more. The fact is, we’re all in the content business, whether we recognise it or not! The whole marketing, sales and delivery cycle is like one ongoing conversation between you and your customers. Do you want to take control of that conversation, and shape it so that it reflects your personality, your beliefs, and the value that you’re offering to your clients? Or do you want to go on churning out content piecemeal, without any overall strategy for how it’s supposed to serve your business? I know Lisa’s written a lot on this blog about the importance of the customer journey – the unique route that each individual takes through your business... --- - Published: 2023-01-12 - Modified: 2023-01-12 - URL: https://thebusinesscatalyst.co.uk/5-signs-that-youve-got-a-leak-in-your-customer-journey-and-how-to-plug-it/ - Categories: Blogs Everyone’s sales funnel is unique to their business, but there are common parts of the process where the risk of losing leads is especially high. In this article, I’m going to help you find those leaky spots in your business and show you how to stop them up, boosting your conversion rates and keeping up a nice steady flow of new customers. I’m sure we’re all familiar with the idea of a marketing or sales funnel. It’s a common metaphor for the journey we want people to take with our businesses – leads get poured in at the top like water, then pass through the focused piping of our sales process, before running out the bottom as satisfied customers. Then we recycle them by repeating this process with new offers! Sounds wonderfully simple, doesn’t it? In practice, however, things rarely go so smoothly. Let’s say that your business is spending thousands making sure that you’ve got plenty of leads coming in at the top of your funnel, only to find a sad little trickle of sales dribbling out at the other end. Somewhere along the way you must have sprung a leak. But where? It only takes a tiny crack in your sales pipeline for good prospects to start draining away. Unless you know exactly where to look, you’re likely to waste precious time and resources trying to find it – and meanwhile a drought’s setting in, and your business is starting to feel parched... Everyone’s sales funnel is unique to their business, but there are common parts of the process where the risk of losing leads is especially high. In this article, I’m going to help you find those leaky spots in your business and show you how to stop them up, boosting your conversion rates and keeping up a nice steady flow of new customers. 1: Are you capturing the... --- - Published: 2022-12-29 - Modified: 2022-12-28 - URL: https://thebusinesscatalyst.co.uk/accidental-entrepreneur-how-to-stop-your-business-plateauing/ - Categories: Blogs If you’ve got passion, talent and a solid business proposition, it’s definitely possible to get through the first phase of your entrepreneurial journey on hard work alone. However, you’ll eventually reach a point where adrenaline won’t carry you any further, and the systems you’ve bodged together start to creak under the weight of your own success. The Accidental Entrepreneur is a type of business owner I’ve run into many, many times in my career – in fact, they’re some of my best customers! They sit down opposite me (or on the other end of a Zoom call), looking like they haven’t slept for weeks and clutching a coffee mug as if their life depended on it. “I’ve no idea how I got here,” they tell me, “and no clue of what to do next! ” What’s their problem? Are thier businesses failing? Not at all – in fact, it's quite the opposite. Accidental Entrepreneurs are victims of their own success: people who’ve come up with a great idea and executed it so well that their business has mushroomed out of all proportion. They’ve grown so fast that they’ve created a monster, and now they’re struggling to keep it under control. By the time they get to me, Accidental Entrepreneurs will often be doing multi-six figures with a healthy profit margin. However, after their initial spurt of success their progress has stalled and they find themselves on a plateau, having to spend every ounce of energy servicing their existing customers and fighting the fires that are increasingly breaking out in their business. They’re stressed, overworked, frazzled, and simply have no capacity left to think about upgrading their systems, evaluating their customer journey, or any of the other strategic planning you need to do if you want to scale efficiently. They’re giving everything they’ve got just to keep... --- - Published: 2022-12-15 - Modified: 2022-12-15 - URL: https://thebusinesscatalyst.co.uk/how-automation-can-help-recession-proof-your-business/ - Categories: Blogs In a recession, businesses need to do everything they can to cut costs and tighten their belts. Can you afford to wait for the hurricane to hit? Or would it be wiser to start weather-proofing your house before disaster strikes? These are tough times to be running a business. While we’re all dealing with spiralling food and energy prices on the home front, our companies are also facing higher costs for power, materials, inventory, and other overheads. Even worse, it’s starting to look like the economy could be heading for a severe recession. In a recession, businesses need to do everything they can to cut costs and tighten their belts. To add to that, they also have to achieve these savings while in crisis mode, dealing with falling revenues, stressed out staff and reduced demand. Can you afford to wait for the hurricane to hit? Or would it be wiser to start weather-proofing your house before disaster strikes? Prevention is always better than cure! The good news is that many of the steps that will prepare your business for a recession are good practice under any circumstances. I’m talking about maximising efficiency, cutting down on mind-numbing busywork, and making sure that you, as a leader, have the time to focus on building flexibility and preparedness into your company. This way, should a downturn arrive, instead of scrambling to save your skin you’ll be ready to thrive in the face of adversity.   Making space for strategic thinking Today’s business owners have access to all sorts of labour-saving tools, but ironically, many of them find themselves busier than ever. With all this activity comes massive potential for distraction. Speaking from personal experience, I know that the minute I go tactical – losing... --- - Published: 2022-10-19 - Modified: 2022-10-19 - URL: https://thebusinesscatalyst.co.uk/why-your-ideal-customer-journey-needs-to-be-tailor-made-for-your-business/ - Categories: Blogs I’ve spoken before about the concept of an Ideal Customer Journey – a system for mapping out a customer’s entire relationship with your business. Read more about how this can help your business. I’ve spoken before about the concept of an Ideal Customer Journey – a system for mapping out a customer’s entire relationship with your business from first touch to fulfilment and beyond. This is the blueprint for your business, allowing you to track the route a customer takes through your marketing & sales funnel all the way through fulfilment and on to becoming a repeat customer, ensuring they’re getting the best possible experience at every point. When it comes to mapping an Ideal Customer Journey, there are certain principles that apply to all businesses. You need robust reporting at every stage, so you’ve got the data you need to evaluate your processes and drive improvement. You want to use automations to streamline routine tasks and raise efficiency. However, this doesn’t mean that there's a one-size-fits-all solution to designing a customer journey. On the contrary – your relationship with your clients will look very different depending on what you’re trying to sell. The first step to mapping your Ideal Customer Journey must be to ask yourself, “What kind of business am I running, and what does this mean for the shape of my customer journey? ”In this article, I’m going to walk you through five of the main classes of business that we’ve worked with at The Business Catalyst. Chances are you’ll find that your organisation slots into one of these categories: Ecommerce businesses Brick and mortar businesses Professional services Info businesses Consultants and coachesEcommerce businessesIn ecommerce, you’re looking for an extremely... --- - Published: 2022-10-05 - Modified: 2022-10-10 - URL: https://thebusinesscatalyst.co.uk/how-to-find-and-fix-points-of-failure-in-your-business/ - Categories: Blogs When something goes wrong in a business (as it is likely to in any business) a smart leader will always do a post-mortem. They’ll go through their business one section at a time until they’ve found the root (or roots! ) of the problem, then they’ll figure out what they can do to make sure it doesn’t happen again. Smarter leaders, however, don’t wait for a disaster to tell them what’s not working in their business. They seek out faulty mechanisms and fix them before they cause a breakdown. To do this, they’ll often carry out a “pre-mortem” – an exercise where they imagine what could go wrong with their business in future, highlighting flaws that can then be addressed ahead of time. One of the biggest benefits of running a pre-mortem is that it helps you identify your points of failure. Think back to the discussion we recently had about how growing a business is like building a LEGO® castle. Your points of failure are like load-bearing structures – the columns or walls which, if they were removed, would bring the whole castle tumbling down! Perhaps you have a single member of staff who covers three or four key roles in your team. What happens if they fall ill, or leave? Or maybe you have one computer where all your important records are stored. What if it crashes? Perhaps the business is completely dependent on your leadership. What if you want to take a holiday, or step back from... --- - Published: 2022-09-21 - Modified: 2022-09-24 - URL: https://thebusinesscatalyst.co.uk/how-lifecycle-reporting-with-the-business-catalyst-helps-you-measure-the-value-of-your-marketing-spend-by-fred-fitzgerald/ - Categories: Blogs There’s a famous saying in the advertising trade, “I know that half of my marketing spend is wasted, I just don’t know which half. ” This highlights an age-old problem in business – how to track the relationship between the money you spend on marketing and the returns it generates in the form of new sales. Traditionally, when businesses have wanted to evaluate their marketing ROI they just subtract their marketing spend from their profits. If you spent £20,000 on advertising but made £60,000 in sales for a £40,000 net profit then you can say that your advertising is profitable, right? Well, not exactly. The fact is, you have no idea how your marketing contributed to your sales figures. How many customers came to your website after seeing a digital ad? How many came via your social media profile? How many came through your website SEO? For all you know, you might have made all those sales without spending a single penny on advertising. If you want to measure the value of your marketing spend, you need to be able to answer certain key questions:How much are you spending per lead? How many of your leads are converting into customers? Which channels are customers using to find your business? If you can’t produce concrete numbers in response to these questions, then you’ve got no idea whether your marketing spend is value for money. You can only make your best guess. Introducing the Business Catalyst’s Lifecycle ReportingFortunately, there’s another way to... --- - Published: 2022-09-07 - Modified: 2024-05-14 - URL: https://thebusinesscatalyst.co.uk/how-the-ideal-patient-journey-helps-practice-owners-get-more-out-of-every-lead/ - Categories: Blogs, Business Strategy It’s one of the most important decisions facing business owners, healthcare professionals and practice owners today: which software should I use to manage my client relationships? There are lots of options on the table, and it can often be difficult to figure out the differences between them, let alone which is right for your business. Too often, practice owners end up simply choosing to deploy whatever their colleagues are using without a proper diagnosis of what they need in their practice, or investigating other options that could deliver better results. At The Business Catalyst, there’s only one CRM tool that we recommend to our clients: Keap. Keap is the best-in-class CRM, sales and marketing automation platform that offers unparalleled functionality and customisation for businesses and practice owners of all kinds. By harnessing the extensive flexibility that Keap offers, we have developed and built the Ideal Patient Journey for appointment based brick-and-mortar businesses. An all-in-one system for managing and automating patient communications, internal workflow, reporting, and much more. In this article, we’re looking at the Ideal Patient Journey alongside some alternative systems currently being used by UK healthcare professionals to see how they compare. What else is on the market? Two popular alternatives that we have found currently being used by UK dental practitioners are:A Reception Chatbot*: a website chatbot that fields customer enquiries from your website and can transfer their details to a Kanban board for lead tracking, where you can manually update the stages of a contact in the... --- - Published: 2022-08-25 - Modified: 2022-10-10 - URL: https://thebusinesscatalyst.co.uk/what-lego-teaches-us-about-business-automation/ - Categories: Blogs, Business Strategy This week’s blog is inspired by the “LEGOⓇ Principle”, a concept developed by Brad Martineau at Sixth Division. It’s a beautifully simple idea that applies to pretty much any business you care to imagine. Let’s say you’re trying to build a 1,000-piece LEGOⓇ castle, and all you’ve got to start with is a huge pile of mixed-up pieces. It would be a total mess! You’d have no idea where to start. Luckily, that’s not how LEGOⓇ is packaged. You’re given step-by-step instructions, showing you which pieces go together and in what order. They also put the pieces into packets you can open one at a time, so you can start by putting together smaller parts of the structure, rather than trying to build the whole thing at once. In other words, LEGOⓇ is modular. This means that each part of the whole set – a tower, a drawbridge, a staircase – can be put together separately and stands on its own. It’s only when they’re all assembled that you recreate the magical picture on the front of the box, but the best way to get there is to focus on building one section at a time. Your business is the same. Just like the LEGOⓇ set, it’s made up of separate modules – sales, marketing, fulfilment, finance, operations. To reach its full potential, each of the parts must fit smoothly together, but you won’t get there by trying to build it all in one go. You have to make a... --- - Published: 2022-08-18 - Modified: 2022-09-02 - URL: https://thebusinesscatalyst.co.uk/podcasts/ - Categories: Business Strategy Make It Happen Mondays • August 15, 2022 Make It Happen Mondays with John Barrows Listen to the Podcast Lisa Catto caught John’s attention with her self proclaimed title on Linkedin asRead More » Increase Email Deliverability & Open Rates, Automate More with the Online Course Show’s Jacques Hopkins • July 20, 2022 Increase Email Deliverability & Open Rates, Automate More with the Online Course Show’s Jacques Hopkins Listen to the Podcast Jacques Hopkins andRead More » Mastermind – The Secret of Our Success • May 18, 2022 In June 2021, Lisa Catto was a finalist in the Ultimate Entrepreneur competition. Read More » How to choose and leverage a niche • May 18, 2022 How to choose and leverage a niche Listen to the Podcast https://youtu. be/pthE5uvUwHI In this podcast from Dan Bradbury, Lisa shares theRead More » Design and Implement Your Ideal Customer Journey – 26/10/2021 • October 26, 2021 Increase Email Deliverability & Open Rates, Automate More with the Online Course Show’s Jacques Hopkins Listen to the Podcast Get inspired withRead More » Marketing Process & Systems For Your Content With Georgia Kirke • June 25, 2021 Marketing Process & Systems For Your Content With Georgia Kirke Listen to the Podcast In this podcast Lisa talks with Georgia fromRead More » 1 2 Next » --- - Published: 2022-08-15 - Modified: 2022-08-30 - URL: https://thebusinesscatalyst.co.uk/make-it-happen-mondays/ - Categories: Podcasts Make It Happen Mondays with John Barrows Listen to the Podcast Lisa Catto caught John’s attention with her self proclaimed title on Linkedin as the Queen of Automation. John has been saying for years that automation is turning sales reps into robots so he had to have her on to discuss where automation can help and hurt throughout the sales process. Lisa says digital selling tools can be effective as long as they are “being valuable, not being creepy. ” From finding leads to engaging prospects, online outreach can save time and resources and pave the way for more meaningful personal connections. “We have lost the art of building rapport and conversation,” she says, and automating mundane tasks like scheduling and exchanging basic information allows for better person-to-person communication. The London-based consultant and business coach warns, though, that abusing automation tools on LinkedIn and Facebook can lead to being banned on the platforms... . John challenges Lisa about the “fake personalization” sometimes found in digital outreach campaigns; she responds that good salespeople don’t try to fool potential customers and notes that standardized scripts have long been part of selling. More Podcasts with Lisa More Episodes of Make It Happen Mondays --- - Published: 2022-08-10 - Modified: 2022-09-08 - URL: https://thebusinesscatalyst.co.uk/the-4-biggest-marketing-mistakes-practice-owners-are-making-and-how-to-fix-them/ - Categories: Blogs, Business Strategy As anyone working in the private healthcare sector will confirm, practice owners have an extremely difficult job. You need to wear many hats at once, relying not just on your clinical knowledge, but also a range of skills they don’t teach at medical school: business management, people management, marketing, finances. That can be a lot of pressure on your time and your expertise! In my experience, most practice owners are motivated by a desire to provide an excellent standard of patient care. They want the other aspects of their business to look after themselves, leaving them time to focus on their clinical work. There’s nothing wrong with this aspiration, but if you want your practice to reach its full potential, you’ll need to make sure you’ve got the right systems in place to keep revenues growing. No matter what their specialism, all private practitioners face the same fundamental challenge: how to ensure a constant stream of patients coming through your door. Why is this such a problem for so many practices? Some reasons include: Limited patient pool Your practice has to compete with other treatment providers for the limited number of patients who exist within your catchment area. Trust If they’re going to put their health in your hands, patients need to be fully assured that you and your team have what it takes to look after them. Everyday pressures As your practice grows and your days get busier, it can be difficult to find the time to dedicate to... --- - Published: 2022-08-03 - Modified: 2022-09-08 - URL: https://thebusinesscatalyst.co.uk/6-important-lessons-to-entrepreneurial-success/ - Categories: Blogs, Business Strategy 6 Important Lessons From My Journey to Entrepreneurial Success The last year has been a huge one for The Business Catalyst, featuring 5x growth and a second consecutive nomination for the Success Mastermind Ultimate Entrepreneur Award. These successes are the culmination of over 30 years hard work in the digital marketing, technology, coaching/training and health sectors – to name just a few! – so this feels like a good time to reflect on some of the lessons we’ve learned throughout the course of this amazing journey. Lesson #1: Be clear on who you areAs a founder or a CEO, your mindset is the foundation of your business. It’s the first and most important thing you need to get right, but it can also be the hardest. Self-awareness is the key. What do you really value? What does success mean for you? Understand what your motivations are, then use them to create concrete goals that can serve as benchmarks. If you want to retire by 55, what steps do you need to take to make that happen? (and if you can do it by 55, can you then do it by 53? )The goals and values you choose for yourself can be aligned with the goals and values that define your business. If you’re driven by efficiency, then this should also become part of your business’ identity. This kind of clarity will help you understand what processes you need in place to deliver improvement; it’ll also help give an indication as... --- - Published: 2022-08-01 - Modified: 2022-09-08 - URL: https://thebusinesscatalyst.co.uk/why-entrepreneurs-need-to-take-more-time-off/ - Categories: Blogs, Business Strategy Why Entrepreneurs Need to Take More Time Off – And How To Do It Without Panicking Letting go of total control of the business is incredibly difficult for a lot of entrepreneurs. Sometimes we feel that nothing in the business is going to run as well if we aren't there, and that can make us scared to ever take a break, even for a couple of days! The thing is, many entrepreneurs are addicted to being busy. We have got so used to working long hours and growing our baby that we get some serious separation anxiety, guilt and FOMO if we decide to step away. Because of this, we are always in the business and never get to stop to think about what the business looks like when we aren't in it, and if we fail to put any systems or processes in place to ensure it's a self-sustaining organisation, that makes us scared to leave. It's a vicious cycle! But how would it feel to be able to take 2-3 days, even a week or two off, and know that things are running just as smoothly as you left them? Would you be able to sit back and enjoy that cocktail on the beach knowing that your business is more than equipped to handle pretty much any problem or emergency that comes its way – WITHOUT you having to be there? This blog is going to show you the benefits of stepping out of the business for a... --- - Published: 2022-07-20 - Modified: 2022-08-30 - URL: https://thebusinesscatalyst.co.uk/increase-email-deliverability-open-rates-automate-more-with-the-online-course-shows-jacques-hopkins/ - Categories: Podcasts Increase Email Deliverability & Open Rates, Automate More with the Online Course Show’s Jacques Hopkins Listen to the Podcast Jacques Hopkins and I talk about increasing email deliverability and open rates and why we should automate more. More Podcasts with Lisa More Episodes of Online Course Show --- - Published: 2022-07-11 - Modified: 2023-08-23 - URL: https://thebusinesscatalyst.co.uk/the-power-of-activity-and-status-reporting/ - Categories: Blogs - Tags: Activity Reporting, Automation, Business Strategy, CRM, Customer Experience, Customer Journey, Customer Journey Mapping, Entrepreneurs, Ideal Customer, Keap, Keep Going, Keep Growing, Keep Serving, Lifecycle Marketing, Marketing, Reporting, Sales, SalesFunnels, Small Businesses, SME, Status Reporting, The Business Catalyst "Understanding where your leads are hanging out in your sales funnel, and knowing how to manage them at each of the stages, is a fundamental part of an efficient marketing machine.” Understanding where your leads are hanging out in your sales funnel, and knowing how to manage them at each of the stages, is a fundamental part of an efficient marketing machine. It’s not enough just to collect leads in and have them swimming around in a CRM or Google Sheet with no way to track them or have visibility of their activity. It’s a bit like catching a fish, dropping it back into the sea, and hoping that you’ll catch the same fish again later. Having visibility on where your leads are in your marketing funnel and/or sales process allows you to tailor your approach specifically to each of the different segments and prospects that you serve, and really support you and your team in creating a personalised follow up. This is the beauty of having activity and status reporting in your business. It may not sound sexy, but when you know how it works, and more importantly actually implement it in your business, you will see a huge difference in your bottom line. This blog is going to give you the basics of activity and status reporting, and will point you in the right direction when it comes to putting it to use in your business. Activity reporting Picture this... Spring has sprung and the merry month of May has come to a close. You are sitting at your desk looking at all the leads that you have generated in the last month. How much information do you actually... --- - Published: 2022-06-16 - Modified: 2023-08-23 - URL: https://thebusinesscatalyst.co.uk/email-segmentation/ - Categories: Blogs, Keap - Tags: #EmailMarketing, #EmailSegmentation, Automation, Business Strategy, CRM, Customer Experience, Customer Journey, Customer Journey Mapping, Entrepreneurs, Ideal Customer, Keap, Keep Going, Keep Growing, Keep Serving, Lifecycle Marketing, Marketing, Sales, SalesFunnels, Small Businesses, SME, The Business Catalyst “Email segmentation is the process of identifying subgroups in your email list so that you can create a specifically tailored marketing experience for them based on who they are or their particular interests.” To most service-based entrepreneurs these days, the world's email segmentation is a fairly common concept. However, over the 30+ years The Business Catalyst has been helping people with automation marketing we have seen a real lack of business owners executing email segmentation to its full capacity, and as a result, they end up leaving money on the table. This article is going to walk you through the basics of email segmentation. I'm going to explain where most small-business owners are going wrong, and provide some useful tips you can implement straight away to create a more personalised, and valuable experience for anyone coming into contact with your business. What actually is email segmentation? To put it very simply: “Email segmentation is the process of identifying subgroups in your email list so that you can create a specifically tailored marketing experience for them based on who they are or their particular interests. ” Depending on what kind of business you are in you are going to have a number of different types of contacts who are interested in different things or who are at different stages of the marketing lifecycle. For example, if you run a gift basket shop, you are definitely going to want to segment your contacts into male and female at the very least! But you can go so much further than that. You can segment them into what items they purchased in the basket. Are they red or white wine drinkers? Are they gluten-free? Do they like... --- - Published: 2022-06-07 - Modified: 2023-12-15 - URL: https://thebusinesscatalyst.co.uk/lifecycle-marketing/ - Categories: Blogs, Keap - Tags: Automation, Business Strategy, CRM, Customer Experience, Customer Journey, Customer Journey Mapping, Entrepreneurs, Ideal Customer, Keap, Keep Going, Keep Growing, Keep Serving, Lifecycle Marketing, Marketing, Sales, SalesFunnels, Small Businesses, SME, The Business Catalyst Lifecycle marketing is a strategic framework that a business can use to positively influence customer behaviour as a customer moves through each touchpoint of the business’s marketing cycle. Lifecycle marketing is a strategic framework that a business can use to positively influence customer behaviour as a customer moves through each touchpoint of the business’s marketing cycle. This framework is broken down into three phases: #1 - The Prospect phase whilst attracting potential clients and/or targeting people - and the process to support the conversion of them into clients. #2 - The conversion process of that prospect into an actual paying customer. #3 - Post-sale, once they become a customer, turning them into loyal repeat customers and raving fans. “The 3 C’s”: • Capture Leads• Convert Clients• Create Fans We summarise these stages for easy reference by thinking of them as “The 3 C’s”. We start by capturing those contacts, move on to converting them to clients, and then finally we make sure we are creating fans. #1: Capture Leads The first stage of the first phase, Capture Leads is knowing where to find your Ideal Client, where are they hanging out or how are they finding you? And then, what are you doing to stand out from the crowd, differentiate yourself from your competition and offer enough value or information that they will give you their details. There are a number of different activities and places that you can utilise to ‘attract’ someone into your pipeline: • Social media posts (make sure you are choosing a channel that suits your audience)• Blogs and articles• Coupons• Quizzes• Surveys• Testimonials & Case Studies• Free webinars• Lead magnets and downloads• Email... --- - Published: 2022-05-27 - Modified: 2023-08-23 - URL: https://thebusinesscatalyst.co.uk/how-to-find-your-ideal-client/ - Categories: Blogs - Tags: Automation, Business Strategy, CRM, Customer Experience, Customer Journey, Customer Journey Mapping, Entrepreneurs, Ideal Customer, Keap, Keep Going, Keep Growing, Keep Serving, Lifecycle Marketing, Marketing, Sales, SalesFunnels, Small Businesses, SME, The Business Catalyst A significant chunk of service-based small business owners find themselves spending too much time with the wrong type of clients, or discovering that their leads are a dud. Are you one of them? Being a small-business owner can be both rewarding and lucrative. However, a significant chunk of service-based small business owners find themselves spending too much time with the wrong type of clients, or discovering that their leads are a dud. In this article, I’ll be covering some of the ways that you, as a business owner, can understand your ideal client at a much deeper level, and then how you can look at creating an automated sales funnel that can ensure you can spot the bad fits ahead of time. What most service-based business owners are doing wrong When we build out our avatars, we’re usually looking for our ideal customer: the person that we think would be a really good fit for our business’ service or product. Some examples of things that make up an avatar are: The sector their business is in How old they are / their gender Where they shop How much they earn Their marital or parental status Topics of interest As well as other soft characteristics, such as ethnicity and type of job, for example. And whilst these boxes should absolutely be ticked, along with what niche they are in and the rest of the characteristics that tell you about this person (in advanced avatar creation we literally give these personas a name as well), it’s not always the full picture when it comes to our ideal client. How is it that someone can tick all of these boxes and still not be your ideal... --- - Published: 2022-05-18 - Modified: 2022-09-04 - URL: https://thebusinesscatalyst.co.uk/mastermind-the-secret-of-our-success/ - Categories: Blogs In June 2021, Lisa Catto was a finalist in the Ultimate Entrepreneur competition. If you're not part of a group that is holding you accountable and pushing you to be your best, then you are missing a trick as an entrepreneur. I have been a member of the Dan Bradbury Mastermind for a number of years now - and the impact on my business speaks for itself. Hanging out with like-minded individuals who are experiencing similar challenges to me and the ability to speak freely and be understood has revolutionised my life. I've recently been announced as a finalist in Dan's Ultimate Entrepreneur competition - you can see my pitch from last year below - as well as the podcast recorded for the event in 2021 and 2022. Come find us on Facebook if you want to hang out with the cool kids p. s. If you are interested in coming along to vote for the Ultimate Entrepreneur and do some seriously valuable networking and learning, here is some more information. https://www. youtube. com/watch? v=3M6GhFYBdhc Listen to 2022 Podcast Listen to 2021 Podcast --- - Published: 2022-05-18 - Modified: 2022-08-30 - URL: https://thebusinesscatalyst.co.uk/how-to-choose-and-leverage-a-niche/ - Categories: Podcasts How to choose and leverage a niche Listen to the Podcast https://youtu. be/pthE5uvUwHI In this podcast from Dan Bradbury, Lisa shares the story of how she discovered a unique, niche business opportunity as a result of Covid. It is also where Lisa is announced as a finalist in the Ultimate Entrepreneur 2022 competition. More Podcasts with Lisa More Episodes of The Dan Bradbury Podcast --- - Published: 2021-10-31 - Modified: 2021-10-31 - URL: https://thebusinesscatalyst.co.uk/clickbait/ - Categories: Blogs, Keap What is Clickbait? Clickbait, in terms of marketing email - is when you are sending an email specifically to get someone to click on a link. (pretty self explanatory, I know! ). Now we all want people to click on our links ... right? It increases our engagement and improves our reputation with the email delivery severs. However, the email servers are now changing tact. The practice of encouraging link clicks based on sensationalist headlines and 'tricking' people into consuming content without delivering the promised results. Why is it a problem? As of writing this (Novembe 2021) - with Black Friday on the very near horizon, the email delivery servers are changing their algorithms and rules of play. The postmasters, since 2019, are using AI to check out your compliance with their rulebook - and if they consider your headlines to be clickbait - your email will be swiftly placed in the junk/spam or promotions folder and the reputation of your domain impacted. What's the solution? Well - stop using clickbait headlines... . obvs! Increase your copy to be value content Improve your copy to be conversational NOT salesy Reduce the number of links in your mails Reduce the extensive formatting in your mails Reduce the number of images in your mails Send consistent volumes of emails at a consistent frequency Talk to them - Don't sell to them (FYI - asking your contacts to whitelist you is a really really good idea) -> I've got another blog on that... --- - Published: 2021-10-29 - Modified: 2021-10-31 - URL: https://thebusinesscatalyst.co.uk/whitelisting-emails-and-domain-reputation/ - Categories: Blogs, Keap What is Whitelisting and why is it important? Whitelisting is when you add an email address to an approved sender list, so emails from that sender are never moved to the spam folder. Instead, when a recipient whitelists an email address, they are confirming that they know and trust the sender. This massively improves the delivery, deliverability of your emails into the inbox vs the junk/spam or promotions folder as well as significantly improving your domain reputation with the email delivery servers such as Gmail, Hotmail, Yahoo, AOL, Microsoft ... . . What should I do about it? At every opporutnity, Landing pagesThank you pagesOn the phoneOn Zoomswhenever possibleask your contacts specifically to whitelist your emails. How to Whitelist Feel free to copy and paste the below and add to your Thank you pages etc. with clear instructions to your contacts. Gmail - Whitelist instructionsLog in to your Gmail account. Click on the Settings cog in the top-right corner and go to “Mail settings”. Select the “Filters” tab. Click on “Create a new filter”. In the “From” field, add the e-mail addresses or names of people or companies you never want to land in your spam folder, wring the word “OR” in capitals between each address/name. Click on “Next Step” when you have finished entering the information. Check the box next to “Never send it to spam” and then click “Create Filter”. Whitelists can include:A specific e-mail address, like “name@thebusinescatalyst. com". An entire domain name like “@thebusinesscatalyst. co. uk”. A... --- - Published: 2021-10-26 - Modified: 2022-08-30 - URL: https://thebusinesscatalyst.co.uk/design-and-implement-your-ideal-customer-journey-26-10-2021/ - Categories: Podcasts Increase Email Deliverability & Open Rates, Automate More with the Online Course Show’s Jacques Hopkins Listen to the Podcast Get inspired with the latest Red Beard Radio podcast with Brian Keith and I when we explore the Ideal Customer Journey. More Podcasts with Lisa More Episodes of Red Beard Radio --- - Published: 2021-10-05 - Modified: 2021-10-27 - URL: https://thebusinesscatalyst.co.uk/ios15-updates-and-email-open-rates/ - Categories: Blogs - Tags: Adrian Savage, Apple Updates, Authentication, Automation, Blogs, CRM, Deliverability Dashboard, Delivery Defender, Email Deliverability, Email Open Rates, Engagement, Grow Sales, iOS15, Keap, Keap Resources, Keep Going, Keep Growing, Keep Serving, Marketing, Save Time, Tagging, The Business Catalyst You can no longer rely on your email open rates as a marketing metric Since Apple's iOS 15 update in September 2021, any email opened using an Apple mail software (known as a 'client') will be pre-opened by Apple, giving any marketeers false positives. About 25%-50% of users use an Apple mail software to open their emails (even if they are using Gmail or Outlook to send/receive their mails). https://youtu. be/ptAOSpwTYQ8 What can you do about it? You need to identify who is and who isn't using Apple software to open your mails. This can be achieved using the Echo React module of the Delivery Defender Software, which can add a pixel to every mail that goes out. Now you can determine who the Apple people are. You can still rely on the open rates for the other people, but for the Apple users, we are going to have to rely on something a bit deeper, like a click, to know if they are actually engaging with the emails or not. This is not the same as the ‘Deliverability. ’ Deliverability refers to making sure that our email reputation with the servers is good; that Hotmail, AOL, Gmail will be happy to deliver our emails because they know that we are not spammers. It comes down to authentication, that is, only emailing people that have engaged within 90 days and making sure that our content/subject line isn’t spammy. Adrian Savage has developed the Deliverability Dashboard and the Deliverability Defender. These... --- - Published: 2021-06-25 - Modified: 2022-08-26 - URL: https://thebusinesscatalyst.co.uk/marketing-process-systems-for-your-content-with-georgia-kirke/ - Categories: Podcasts Marketing Process & Systems For Your Content With Georgia Kirke Listen to the Podcast In this podcast Lisa talks with Georgia from Write Business Results on the incredible value within automation and processes for Entrepreneurs, Content Creators, and Authors. More Podcasts with Lisa More Episodes of The Interviews With Experts --- - Published: 2021-06-18 - Modified: 2022-08-30 - URL: https://thebusinesscatalyst.co.uk/how-to-have-more-profit-in-90-days-than-in-the-previous-12-months-with-dan-bradbury-18-june-2021/ - Categories: Podcasts How To Have More Profit In 90 Days Than In The Previous 12 Months with Dan Bradbury – 18 June 2021 Listen to the Podcast In this podcast from Dan Bradbury, Lisa shares the story of how she discovered a unique, niche business opportunity as a result of Covid. It is also where Lisa is announced as a finalist in the Ultimate Entrepreneur 2022 competition. More Podcasts with Lisa More Episodes of The Dan Bradbury Podcast --- - Published: 2021-05-06 - Modified: 2022-06-11 - URL: https://thebusinesscatalyst.co.uk/25-things-every-small-business-should-automate-amy-saunders/ - Categories: Blogs, Keap - Tags: Automation, CRM, Grow Sales, Keap, Keap Resources, Keep Going, Keep Growing, Keep Serving, Marketing, Save Time, The Business Catalyst Chapter 01: Introduction Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy. ” Across industries, automation has become a key to success: Nearly 80%of top-performing companies have used marketing automation for more than 2 years, according to the research firm Gleanster. But automation isn’t reserved for big corporations. Small companies, too, can incorporate automation in every aspect of business: from capturing leads to closing sales to serving customers to checking routine office tasks off the to-do list. When repetitive processes are automated, small business owners can instead devote time to the goals that really matter—like growing the business. In this guide, you’ll learn about 25 things every small business should—and can—automate, and how automating processes is easier than you might think Read on to discover how automation can benefit 6 areas of your small business: leads, sales, e-commerce, customer service and engagement, events, and office management. Chapter 02: Leads Whether you’re meeting new potential clients or responding to those who have already called or emailed, automated processes allow you to gain and retain leads more quickly and efficiently. How to Use Emails to Close More Business  1. Respond immediately to an email contact request With automation software like the one provided by Keap, you can respond immediately every time—without even having to think about it. Instead of taking requests via an... --- - Published: 2021-04-22 - Modified: 2022-06-11 - URL: https://thebusinesscatalyst.co.uk/the-business-catalyst-keap-and-wb-trading-a-case-study/ - Categories: Uncategorized - Tags: Automation, CRM, Grow Sales, Keap, Keep Going, Keep Growing, Keep Serving, Marketing, Save Time, The Business Catalyst By understanding their customer journey, we helped WB Trading double their revenue, grow their business and win back out 30 days a year in time efficiency and productivity. Our vision and our mission is to create and implement amazing customer journeys for businesses so they can create amazing customer experiences supporting entrepreneurs in winning growth, and give them back time so that they own a business not a job. --- - Published: 2021-04-21 - Modified: 2022-08-30 - URL: https://thebusinesscatalyst.co.uk/the-perfect-customer-journey-with-dan-bradbury-21st-april-2021/ - Categories: Podcasts The Perfect Customer Journey with Dan Bradbury – 21st April 2021 Listen to the Podcast I am joined by Dan Bradbury, the UK’s highest-paid business coach, when we highlight the incredible value within automation and processes for entrepreneurs. We are also co-hosting a forthcoming MasterMind on 6th May 2021. More Podcasts with Lisa More Episodes of The Dan Bradbury Podcast --- - Published: 2021-02-11 - Modified: 2022-08-30 - URL: https://thebusinesscatalyst.co.uk/how-to-find-and-regain-your-freedom-as-an-entrepreneur-with-dan-woerheide-11-02-2021/ - Categories: Podcasts How to Find and Regain your Freedom as an Entrepreneur with Dan Woerheide – 11/02/2021 Listen to the podcast Did you decide to start a business because you wanted to experience freedom, but now wonder where the freedom has gone? You were supposed to have more time, more flexibility, and more space to be creative, but maybe that feels like an elusive goal right now. If you relate to this, I’d love you to listen to my conversation with Dan Woerheide and let me know what you think. More Podcasts with Lisa More Episodes of Narrowing the Divide --- - Published: 2020-12-23 - Modified: 2022-08-30 - URL: https://thebusinesscatalyst.co.uk/arsenios-esl-podcast-23-december-2020/ - Categories: Podcasts The Perfect Customer Journey with Dan Bradbury – 21st April 2021 In this podcast with Arsenio Buck, I discuss business marketing strategy, expert coaching, consulting and operations funnel master is Listen to the Podcast More Podcasts with Lisa More Episodes of Arsenio's Business English Podcast --- - Published: 2020-10-30 - Modified: 2022-06-11 - URL: https://thebusinesscatalyst.co.uk/riding-the-storm/ - Categories: Uncategorized In March 2020 when Covid hit - The Perfect Workout (the world’s largest individually owned personal training company) found that they had to act fast as they were forced to close their 63 gyms across the United States. With our technical know-how, marketing experience and steadfast tenacity we were able to pivot their business into Virtual Training almost over night. "Lisa and her team have been instrumental in our first cleaning up our current Infusionsoft Account then with setting up reporting via API to our internal system. Her team has also taking on the primary copy writing for all email sequences and graphic design within those email sequences. Outside of Infusionsoft Lisa has launched our LiveChat system. She is also well versed in Zapier, website development, and working with our internal IT department. Unlike many tech consultants her and her team are very fast, excellent with communication, and deliver a producing product that has helped us increase conversions on every step of our funnel. It’s the best of both worlds- tech Development, but thinks like a marketer. We, here at The Perfect Workout, the world’s largest individually owned personal training company, highly recommend Lisa! " Marguerite Gockel - Director Of Marketing Case Study - The Perfect Workout - by The Business Catalyst by The Business Catalyst Case Study - The Perfect Workout - by The Business Catalyst by The Business Catalyst --- - Published: 2020-05-14 - Modified: 2023-08-23 - URL: https://thebusinesscatalyst.co.uk/ho-to-update-your-virtual-zoom-background/ - Categories: Uncategorized We're loving the background feature on Zoom where you can update the virtual background - it's really simple too, whether you want to Google Zoom Backgrounds or create your own branded ones. You don't need a green screen there are two ways to update it  1 - When you are not inside a meeting, on the Zoom application home screens - hit the cog top right of your Zoom screen to open the settings 2 - From inside your Zoom meeting hit the arrow up next to the video on/off button at the bottom of the screen Then simply select the picture or add the image from one you've downloaded To create your own, in paint create a new document with the dimensions 1920 x 1080 pixels and add your own graphics / logos or ... in my case, tidy bookshelves :) --- - Published: 2019-05-16 - Modified: 2021-01-04 - URL: https://thebusinesscatalyst.co.uk/email-deliverability/ - Categories: Automation Hints and Tips - Keap and HighLevel If you send marketing emails - and you actually want them to land in the inbox - then this for you! Firstly I'd like to thank Evan Samurin from https://fundamental. marketing for his information and guidance on a lot of the below - he is THE go-to guy for email deliver-ability & list hygiene. Did you know that less than 30% of your emails are making to the Inbox ? But this can be improved. Email deliverability is a moving target and we have to move with the times. Evan has nailed the science behind it. You may have noticed the Email Service Providers (ESP) such as Hotmail; Gmail; Outlook; Yahoo have upgraded their 'thinking' (and algorithms). It is their job - and rightly so - to ensure that the inboxes of their clients are not full of SPAM! Research said that in March 2019 alone over 85% of all emails sent (that's 295+ BILLION emails a day) were considered Spam. (https://www. talosintelligence. com/reputation_center/email_rep) They run each incoming email through a number of checks to see if the domain it's being received from is authenticated and reputable; and if they consider content is spammy; They have the ability to throttle incoming emails and stop your emails being delivered at all if they think you are a spammer. The ESP themselves won't even guarantee 100% inbox delivery - you can see what Yahoo say on protecting their users here https://help. yahoo. com/kb/SLN24439. html We - as people sending bulk email, now... --- - Published: 2018-05-25 - Modified: 2022-06-11 - URL: https://thebusinesscatalyst.co.uk/meetings-what-a-waste-of-time/ - Categories: Uncategorized - Tags: Business Growth, Construction Catalyst, Meetings Just to clarify 'networking' meetings are never a waste of time. But it may feel that internal company meetings can drag on and aren’t productive use of time. Alongside that, if your organisation operates with a hierarchy rather than an accountability structure it may seem pointless. Simply report on your KPIs and speak when spoken too... There are two main issues here The Culture and or The Structure When you have an accountability structure, where people are responsible and accountable to each other and permission is granted to communicate openly, it keeps the whole team moving and focused. When reassessing the leadership team's approach across Marvel & The Business/Construction Catalyst recently we came up with some very simple rules of play; • Follow and respect the system • Act Free * • Circle of Safety • Constant Communication • Total Integrity Very simply If we don’t follow the systems, process and regulations of our own business, every time, not only does it set a poor precedent, but it also hinders our collective progress as a team. Being free from your "Act" * - your act is often a role you play, a personality trait you go to when triggered. It could be ‘I’ll do that when I’m ready, not when I’m told to’. Being in this Act rather than leading as a whole person creates breaks in performance. So, we create a Circle of Safety** where there is constant communication and permission to call people out, when they are not... --- - Published: 2018-05-06 - Modified: 2022-06-11 - URL: https://thebusinesscatalyst.co.uk/gdpr-in-7-minutes-overview/ - Categories: Uncategorized - Tags: GDPR Click To Download Data Uses & Flow Document Click for GDPR Workshop https://www. youtube. com/watch? v=tuQF9VTcSnw&width=560&height=315 Click To Download Data Uses & Flow Document Click for GDPR Workshop --- - Published: 2018-04-18 - Modified: 2022-06-11 - URL: https://thebusinesscatalyst.co.uk/communication/ - Categories: Uncategorized I used to think it was not what I said - it's what you heard! Now I know I’m responsible for exactly what you hear, because of what I’ve said or how I’ve said it. Everyone is made a up of a series of a reactions to passed events. Events are burnt into memory with emotion. So tonality, language, delivery, volume or body language can instantly have meaning, and rather than the person you’re talking to (say a team member or employee) hearing what you feel is a simple piece of advice or instruction - it’s quite possible you’ve just recreated one of the most horrific moments (thought to be forgotten by said team player) in that persons life time. Real or not. The emotion makes it real. And you had no idea you did it! Result Team member thinks you’re an a*$! hole and isn’t going to get the (or any) task done that you want. In fact, at that this stage the only way to make it happen is to lead through by either fear or title. Both of which are detrimental to cultivating any long term culture. Otherwise you can follow company disciplinary procedures and it can become a HR issue. Or you can send the team member for counseling or to something like Landmark. What makes a good leader and effective communicator, can be as simple as getting to know what one of the four main personality types are, and establish if who is what ‘colour’... --- - Published: 2018-04-08 - Modified: 2022-08-30 - URL: https://thebusinesscatalyst.co.uk/how-to-hire-the-right-team-to-grow-your-business-with-casey-graham-7-figure-ceo-podcast-16-april-2018/ - Categories: Podcasts How To Hire The Right Team To Grow Your Business With Casey Graham (7-Figure CEO Podcast) (16 April 2018) Listen to the Podcast In this podcast we talk about what it takes to push revenue to 7 and 8-figures and what the most important factor in breaking through these revenue barriers. Hint: It’s all about your people! More Podcasts with Lisa More Episodes of The 7-Figure CEO Podcast --- - Published: 2018-02-01 - Modified: 2021-01-04 - URL: https://thebusinesscatalyst.co.uk/progress-is-happiness/ - Categories: Uncategorized - Tags: Black Box Thinking, Business Development, Catalyst Continued business and personal development in my opinion is essential for progress. Below is my own extract from that last book I read- Black Box Thinking by Matthew Syed. Coffee at the ready? Here we go... We are all part of an immediate society that makes us impatient. It also makes us blame and even hate. Trends come and go so quick it’s easier to be sarcastic than it is to have the strength or commitment to stand by an opinion. What if there was no right or wrong? What if we all actually listened to understand rather than to come back with an answer? What if we realised that a single event seen from 1000 different angles could lead to 1000 entirely different perceptions of that same event. Each not right or wrong to the next, just is! Stand alone - No need to categorise or box for convenience. If we move this into a business environment it would mean creating a culture where we learn, listen, adapt and develop. We would evaluate each process, error, customer or staff feedback not as a way of attack against the current set of systems but as a fantastic opportunity to improve and progress. Each interaction having the potential to make our staff happier, customers happier and ultimately build a better business to work within. The time for knee jerk- tick box management and autocratic people in positions that use their title is over. We need to embrace a more transparent form... --- - Published: 2018-01-11 - Modified: 2022-06-11 - URL: https://thebusinesscatalyst.co.uk/tips-on-getting-your-to-do-list-done/ - Categories: Uncategorized Writing down your goals is one thing - have a solid plan to achieve them is another - here's a video on practical tips on how to implement the goals you set so it becomes effortless to achieve your vision - and make this your best year yet! https://www. youtube. com/watch? v=bhIvShapQPE&autoplay=1&width=640&height=450 Looking for the sheet to download? Click Here to Download the Goals Designer Sheet --- - Published: 2017-10-21 - Modified: 2020-12-18 - URL: https://thebusinesscatalyst.co.uk/testimonial-polly-newport/ - Categories: Testimonials and Case Studies https://www. youtube. com/watch? v=bhIvShapQPE&width=640&height=450 Polly came with half an idea and left with a full plan for her business on Positive Leadership. --- - Published: 2017-10-21 - Modified: 2022-06-11 - URL: https://thebusinesscatalyst.co.uk/hylton-forrester/ - Categories: Testimonials and Case Studies https://www. youtube. com/watch? v=bhIvShapQPE&autoplay=1&width=640&height=450 Hylton a vetran in the construction industry and now a surveyor found that having clear goals and the path to get to them was what he got most from the workshop. --- --- ## Floating Elements --- ## My Templates - Published: 2025-01-11 - Modified: 2025-01-12 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=testimonial-carousel - Type: widget Because of Lisa, we hit seven figures last year and are on track to do it again Joey Mac DizonCEO - The Mobile Cigar Lounge Lisa is responsible for multi 7 figures (minimum) in cash revenue that we wouldn't have been able to make without her Will BrownInfluencer - Author of "How to $10m" To have Lisa and her team as advisors with the support has been instrumental to be able to innovate and stay ahead Sean GreeleyFounder and owner of NPE --- - Published: 2023-09-14 - Modified: 2023-09-15 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=social-media-element - Type: widget Facebook Linkedin Instagram --- - Published: 2023-06-09 - Modified: 2023-06-09 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=lp1 - Type: page Email Marketing FrameworkBest practices, subject lines, Guidelines and copy strategy to get your emails in the inbox and converting DOWNLOAD --- - Published: 2022-08-04 - Modified: 2023-08-25 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=elementor-single-page-11205 - Type: single-page Click here About the episode: If you want to grow your sales business, implementing consistent processes and hiring strategic partners to execute them is critical. So how can you boost efficiency in your firm? As a productivity and automation aficionado, with forging intentional alliances with executives who share your values, align with your culture, and complement your skills. This ensures you can document and apply organized systems. When creating these procedures, to identify inefficient areas and provide team accountability to ensure follow-through. In this episode of Systems Simplified, Adi Klevit welcomes Lisa Catto, the CEO of The Business Catalyst, who shares tactical processes for maximizing company efficiency. Talking about our team buy-in strategies, how to align strategic partners with business culture, and proprietary systems for relationship-building. A Glimpse of what you’ll learn: The entrepreneurial journey and interest in automation and efficiency Proprietary processes for relationship-building How to align referral partners with company culture Designated automation and efficiency systems Tried-and-true team buy-in strategies The significance of processes and procedures for businesses Resources mentioned in the episode: Adi Klevit on LinkedIn Business Success Consulting Group Lisa Catto on LinkedIn The Business Catalyst Traction: Get a Grip on Your Business by Gino Wickman “Processes for Delivering a Personal Pitch With Topher Morrison” on Systems Simplified “A Private Equity Investor’s Systems for Business Valuation With Dan Bradbury” on Systems Simplified --- - Published: 2022-08-04 - Modified: 2022-08-08 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=podcast-archive - Type: archive Podcast Archive --- - Published: 2021-01-17 - Modified: 2021-01-17 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=general-page - Type: page Title Goes Here With over 30 + years under her belt of being a business owner and time investment in the personal development space since she was 17, there isn’t a lot that Lisa hasn’t seen or challenges that she hasn’t been through herself. Having founded, owned and run multi 7 figure businesses in a range different sectors: Hospitality Software Construction Consultancy She is able to both advise as well as offer resource and implementation support. Her support encompasses clear strategies and tactics across all departments within a business, leadership, mindset, vision and goal setting assisting with the building of a strong company culture. Book A Discovery Call --- - Published: 2021-01-03 - Modified: 2021-01-03 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=encrypted-popup-contact - Type: section First Name * Email * Message * Download --- - Published: 2020-12-24 - Modified: 2020-12-24 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=sticky-menu - Type: popup Services Jump to sections using the buttons below. Infusionsoft Science of Getting in the Inbox Consulting & Coaching --- - Published: 2020-12-18 - Modified: 2025-02-18 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=elementor-single-post-2895 - Type: single-post Facebook Twitter LinkedIn Book Your Discovery Call Now --- - Published: 2020-12-17 - Modified: 2020-12-17 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=error-404 - Type: error-404 404 Oops! Page not found Go back to Homepage --- - Published: 2020-12-16 - Modified: 2023-08-10 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=elementor-archive-2541 - Type: archive Blog --- - Published: 2020-11-20 - Modified: 2024-07-13 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=top-header-icons - Type: section +44 207 458 4540 info@thebusinesscatalyst. co. uk Facebook Linkedin Book A Discovery Call Phone-alt At Facebook Linkedin Book A Discovery Call --- - Published: 2020-11-17 - Modified: 2020-11-17 - URL: https://thebusinesscatalyst.co.uk/?elementor_library=coming-soon - Type: page Website Under Construction... This website is currently under construction. Come back soon to see what's inside The Business Catalyst... : : : info@thebusinesscatalyst. co. uk | +44 7402 991672 --- --- ## Popups - Published: 2024-07-09 - Modified: 2024-07-09 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=28008 You can see how this popup was set up in our step-by-step guide: https://wppopupmaker. com/guides/auto-opening-announcement-popups/ --- - Published: 2024-06-26 - Modified: 2025-03-31 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=27936 Access the Recording --- - Published: 2024-03-08 - Modified: 2025-03-31 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=25822 Access the Recording --- - Published: 2024-01-22 - Modified: 2024-08-30 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=24644 function submitWebForm { var form = document. forms; var resolution = document. createElement('input'); resolution. setAttribute('id', 'screenResolution'); resolution. setAttribute('type', 'hidden'); resolution. setAttribute('name', 'screenResolution'); var resolutionString = screen. width + 'x' + screen. height; resolution. setAttribute('value', resolutionString); form. appendChild(resolution); var pluginString = ''; if (window. ActiveXObject) { var activeXNames = {'AcroPDF. PDF':'Adobe Reader', 'ShockwaveFlash. ShockwaveFlash':'Flash', 'QuickTime. QuickTime':'Quick Time', 'SWCtl':'Shockwave', 'WMPLayer. OCX':'Windows Media Player', 'AgControl. AgControl':'Silverlight'}; var plugin = null; for (var activeKey in activeXNames) { try { plugin = null; plugin = new ActiveXObject(activeKey); } catch (e) { // do nothing, the plugin is not installed } pluginString += activeXNames + ','; } var realPlayerNames = ; for (var index = 0; index < realPlayerNames. length; index++) { try { plugin = new ActiveXObject(realPlayerNames); } catch (e) { continue; } if (plugin) { break; } } if (plugin) { pluginString += 'RealPlayer,'; } } else { for (var i = 0; i < navigator. plugins. length; i++) { pluginString += navigator. plugins. name + ','; } } pluginString = pluginString. substring(0, pluginString. lastIndexOf(',')); var plugins = document. createElement('input'); plugins. setAttribute('id', 'pluginList'); plugins. setAttribute('type', 'hidden'); plugins. setAttribute('name', 'pluginList'); plugins. setAttribute('value', pluginString); form. appendChild(plugins); var java = navigator. javaEnabled; var javaEnabled = document. createElement('input'); javaEnabled. setAttribute('id', 'javaEnabled'); javaEnabled. setAttribute('type', 'hidden'); javaEnabled. setAttribute('name', 'javaEnabled'); javaEnabled. setAttribute('value', java); form. appendChild(javaEnabled); jQuery('. infusion-submit button'). attr('disabled', true); }   Submit var timeStampInMs = window. performance && window. performance. now && window. performance. timing && window. performance. timing. navigationStart ? window. performance. now + window. performance. timing. navigationStart :... --- - Published: 2023-11-16 - Modified: 2025-03-31 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=24499 Access the Recording --- - Published: 2023-10-13 - Modified: 2025-03-31 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=24429 Access the Recording --- - Published: 2023-01-31 - Modified: 2025-03-30 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=23120 Access the Recording --- - Published: 2022-08-08 - Modified: 2024-04-04 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=11266   Submit var timeStampInMs = window. performance && window. performance. now && window. performance. timing && window. performance. timing. navigationStart ? window. performance. now + window. performance. timing. navigationStart : Date. now; document. getElementById("is_validation"). value = timeStampInMs; for(var i = 0; i < document. forms. length; i++) {var form = document. forms;for (var j = 0; j < form. elements. length; j++) {var element = form. elements;if (element. type == 'hidden' && element. name == 'is_version') {var input = document. createElement('input');input. type = 'hidden';input. id = 'timeZone';input. name = 'timeZone';input. value = Intl. DateTimeFormat. resolvedOptions. timeZone;form. appendChild(input);}}} --- - Published: 2022-08-08 - Modified: 2024-08-29 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=11303 First Name * Email *   Submit var timeStampInMs = window. performance && window. performance. now && window. performance. timing && window. performance. timing. navigationStart ? window. performance. now + window. performance. timing. navigationStart : Date. now; document. getElementById("is_validation"). value = timeStampInMs; for(var i = 0; i < document. forms. length; i++) {var form = document. forms;for (var j = 0; j < form. elements. length; j++) {var element = form. elements;if (element. type == 'hidden' && element. name == 'is_version') {var input = document. createElement('input');input. type = 'hidden';input. id = 'timeZone';input. name = 'timeZone';input. value = Intl. DateTimeFormat. resolvedOptions. timeZone;form. appendChild(input);}}} --- - Published: 2022-08-04 - Modified: 2024-08-29 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=11093   Submit var timeStampInMs = window. performance && window. performance. now && window. performance. timing && window. performance. timing. navigationStart ? window. performance. now + window. performance. timing. navigationStart : Date. now; document. getElementById("is_validation"). value = timeStampInMs; for(var i = 0; i < document. forms. length; i++) {var form = document. forms;for (var j = 0; j < form. elements. length; j++) {var element = form. elements;if (element. type == 'hidden' && element. name == 'is_version') {var input = document. createElement('input');input. type = 'hidden';input. id = 'timeZone';input. name = 'timeZone';input. value = Intl. DateTimeFormat. resolvedOptions. timeZone;form. appendChild(input);}}} --- - Published: 2021-09-03 - Modified: 2024-04-05 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=5781 First Name * Email *   Submit var timeStampInMs = window. performance && window. performance. now && window. performance. timing && window. performance. timing. navigationStart ? window. performance. now + window. performance. timing. navigationStart : Date. now; document. getElementById("is_validation"). value = timeStampInMs; for(var i = 0; i < document. forms. length; i++) {var form = document. forms;for (var j = 0; j < form. elements. length; j++) {var element = form. elements;if (element. type == 'hidden' && element. name == 'is_version') {var input = document. createElement('input');input. type = 'hidden';input. id = 'timeZone';input. name = 'timeZone';input. value = Intl. DateTimeFormat. resolvedOptions. timeZone;form. appendChild(input);}}} --- - Published: 2021-08-23 - Modified: 2021-08-23 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=4976 You can see how this popup was set up in our step-by-step guide: https://wppopupmaker. com/guides/auto-opening-announcement-popups/ --- - Published: 2021-08-23 - Modified: 2024-04-05 - URL: https://thebusinesscatalyst.co.uk/?post_type=popup&p=4984 First Name * Email *   Submit var timeStampInMs = window. performance && window. performance. now && window. performance. timing && window. performance. timing. navigationStart ? window. performance. now + window. performance. timing. navigationStart : Date. now; document. getElementById("is_validation"). value = timeStampInMs; for(var i = 0; i < document. forms. length; i++) {var form = document. forms;for (var j = 0; j < form. elements. length; j++) {var element = form. elements;if (element. type == 'hidden' && element. name == 'is_version') {var input = document. createElement('input');input. type = 'hidden';input. id = 'timeZone';input. name = 'timeZone';input. value = Intl. DateTimeFormat. resolvedOptions. timeZone;form. appendChild(input);}}} --- --- ## Podcasts - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://thebusinesscatalyst.co.uk/podcast/de-stress-your-business-podcast/ Great conversation with Alexis Kingsbury (fellow Ultimate Entrepreneur Finalist), the found of www. airmanual. co (systemising getting your processes written, what's not to like? ) --- --- ## My Library - Published: 2020-12-17 - Modified: 2020-12-17 - URL: https://thebusinesscatalyst.co.uk/?oceanwp_library=mobile-menu Home - The Business Catalyst Skip to content +44 207 458 4540 info@thebusinesscatalyst.co.uk Facebook Linkedin Book A Discovery Call Phone-alt At Facebook Linkedin Book A Discovery Call HomeServices Ideal Patient Journey Coaching & Consulting Simple Reporting for Keap Keap – Infusionsoft Science of Getting In The Inbox BlogPodcastsAbout The Business Catalyst About Lisa Meet The Team Testimonials Contact Contact Client Support Form Workshops/Membership Portal Login to CatalystApp Home Services Ideal Patient Journey Coaching & Consulting Simple Reporting for Keap Keap – Infusionsoft Science of Getting In The Inbox Blog Podcasts About The Business Catalyst About Lisa Meet The Team Testimonials Contact Contact Client Support Form Workshops/Membership Portal Login to CatalystApp Create An Incredible Customer Experience Whilst Simplifying Your Business Processes We Take You From Stressed To Success With Automated Customer Journeys That Give You More Time, More Sales & Happier Customers! Book a Discovery Call Book a ‘Customer Journey Mapping Session’ Now It’s Time To Take Back Control Of Your Business If you’ve always wanted a faster, easier, stress-free way to grow your business and wow your customers, you’re in the right place.From generating the right leads and engaging them so they’re ready to buy, to encouraging customers to make more purchases more often – there’s a LOT that goes into growing a profitable business where both YOU and your customers are happy!Growth requires the right systems and processes in place – but if you don’t have any or your current systems are inefficient, it can leave you feeling stressed... --- ---