Unlocking Email Engagement: A High Level Expert’s Guide

As a High Level certified admin based in the UK, I’ve seen firsthand how crucial email engagement tracking is for businesses. It’s not just about sending emails; it’s about understanding how your audience interacts with them.

At The Business Catalyst we are here to share some insights on how you can leverage High Level to track email engagement effectively.

Firstly, it’s important to understand why we need to track email engagement.

Email engagement tracking is a powerful tool for two main reasons:

  1. Re-engaging dormant contacts
  2. Identifying hot leads

By monitoring opens, clicks, and the age of contacts in your system, you can tailor your approach and maximize your marketing efforts.

An approach like HighLevel is used as a strategy, which involves five workflows and approximately 20 tags. These work together to track engagement based on opens, clicks, and how long a contact has been in your system. The system considers a contact engaged if they’ve opted in within the last 14 days or clicked or opened an email within the previous 90 days.

Alongside this, it’s extremely important to understand the workflows;

  1. Email Engagement Contact AgeThis workflow tracks how long a contact has been in your system. It applies tags at various intervals (7 days, 7-30 days, 30-60 days, etc.) up to 120 days. This gives you a clear picture of your contact’s lifecycle.
  2. Tracking Opens and 3.ClicksThese two workflows are identical in structure but differ in their triggers. They track when a contact last opened or clicked an email, applying tags for various time intervals (within 7 days, 7-30 days, etc.).
  3. Reset WorkflowsThese workflows ensure that your tracking remains accurate. When a contact opens or clicks an email, these workflows reset the appropriate tags, ensuring that the contact’s status is always up-to-date.

By combining these workflows, you can create a comprehensive view of each contact’s engagement level. This information is invaluable for segmenting your list and creating targeted campaigns.

For example, if you notice a contact hasn’t opened an email in 30-60 days, you might want to trigger a reactivation campaign. On the flip side, if someone is consistently opening and clicking within 7 days, they might be ready for a more direct sales approach.

As a High Level expert, I can’t stress enough how powerful this platform is for marketing automation and business automation. It’s not just about sending emails; it’s about creating intelligent, responsive systems that adapt to your contacts’ behaviors.Whether you’re a small business owner or a marketing professional, understanding and implementing these engagement tracking strategies can significantly boost your email marketing effectiveness. It’s all about sending the right message to the right person at the right time.

Remember, the key to success in email marketing is not just in the sending, but in the listening. By tracking engagement, you’re essentially listening to what your contacts are telling you through their actions (or inactions).

If you’re ready to take your email marketing to the next level with High Level, don’t hesitate to reach out as I’m here to help you navigate these powerful tools and make the most of your marketing automation.

Highlevel directory link https://directory.gohighlevel.com/profile/f185d102-ad25-451a-9e74-f12217d46ddf